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The most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject. (Elite Business, June 2013)
This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place. (Start Your Business, October 2013)
Innovate your way to meaningful and sustainablegrowth
Most scientists agree that we live in one of the greatest timesof change in the history of our species. And yet the pace ofchange is actually increasing...
For many firms, this means innovation isn't optional, it'simperative. Customers demand it. Competitors will outflank you ifyou don't achieve it. Talented employees won't join your firm ifyou don't deliver it. Analysts expect it. Investors reward it. Andyet most people still believe in primitive myths about innovation:"It's only about new products and new technology"; "It's about rarestrokes of inspired genius"; "There's no disciplined, consistentmethod"; etc. These common assumptions are not true.
Based on over three decades of path-breaking work on innovationeffectiveness, Ten Types of Innovation will help you andyour teams know what to do when the stakes are high, time is short,and you really need to build a breakthrough. The solution is tolook beyond new products to nine other powerful types ofinnovation, which can be combined for competitive advantage. Thebook lays out fresh ways to think, and then explains the actionsthat allow teams or firms to innovate reliably and repeatedly.
Written for entrepreneurs, executives, and innovators on thefront line in virtually any industry, anyone who wants to movebeyond the folklore and get innovation to really work will find thetradecraft revealed here to be indispensable.
" Ten Types of Innovation is a must-read for any managerseriously interested in building an innovation culture rather thanwaiting around hoping for the next immaculate conception."
Roger L. Martin, Dean, Rotman School of Management
"This book provides great frameworks to help you rethink therole innovation plays in your business. It will raise the qualityof innovation dialogue from a black art to a seriousscience."
Ralph Jerome, VP of Corporate Innovation, Mars, Inc.
" Ten Types of Innovation will become the indispensable'how to do it' textbook of disruptive innovation, providing anexecutable roadmap for transformative change in anyindustry."
Dr. Nicholas F. LaRusso, Medical Director, Mayo ClinicCenter for Innovation
"This book distills three decades of innovation research into anaction-oriented framework, offering a comprehensive map to guidecreative teams as they venture into challenging newterritory."
Dipak C. Jain, Dean, INSEAD
" Ten Types of Innovation provides the insights necessaryto get you started on your innovation journey."
Curt Nonomaque, President and CEO, VHA
It is also a book that is easily sufficient to warrant being in a CEO's handful of books worth returning to over and over again.
This also fits perfectly with my own focus on "systematic innovation with TRIZ"... I think of it as innovation without the B.S., where BS stands for Brain Storming.
Authors of the best of the best business books make brilliant use of their research when sharing information, insights, and wisdom with their reader.
Good information source for companies or individuals trying to introduce new innovations into the marketPublished 1 month ago by ADWKC
Very helpful and practical framework. Useful for anyone wanting to be more creative in their innovation thinking.Published 3 months ago by daysofwonder
There several major problems with this book. First, the layout is just awkward. The book could be written in 1/2 to 1/3 the number of pages, if not for the poor layout and waste... Read morePublished 4 months ago by Hank Jr.