"Tenda-Bake® Buttermilk Pancake Mix brings gourmet, restaurant style pancakes to your breakfast table. This rich, buttermilk pancake mix is the lightest & fluffiest pancake mix available. We use special ingredients that result in a pancake that is 15% lighter and fluffier than the leading pancake mix. Just add milk or water, stir, and the batter is ready for the griddle. Packaged in a convenient, stand-up, resealable pouch, this pancake mix is another example of why southern cooks have trusted the Tenda-Bake® brand for over 75 years."