Tenser's Tirades: Essays on the Dot-Com Retail Phenomenon 1996-2001 [Paperback]

James Tenser (Author)

Book Description

ISBN-10: 0759638047 | ISBN-13: 978-0759638044 | Publication Date: August 2001

Tenser’s Tirades documents the obsession of self-styled author/consultant/e-vangelist James Tenser with the astonishing phenomenon of dot-com retailing. This collection of 32 essays appeared over a period of about five years in a dozen leading retail trade periodicals. Collectively, they track the early promise, exhilarating rise and stunning demise of born-for-the-Web retailing through a series of snapshots taken in the moment. As one of the earliest observers to grasp and comment upon the unvarnished realities of e-retailing, Tenser was right more often than he was wrong, but as these rants reveal, he never kept his opinions to himself.

Editorial Reviews

From the Inside Flap

Praise For Tenser’s Tirades:

"James Tenser is our guide to the new retailing. His observations and analyses of the new retail economics are a blueprint for success. Follow them and prosper, ignore them and you are just another new economy failure." — Phil Lempert, The Supermarket Guru, Los Angeles Times columnist, TODAY Show correspondent.

"Tenser’s Tirades is an off-the-cuff collection of witty essays about online retailing from the mind of veteran business journalist James Tenser. Each pithy, well-written vignette brings a fresh perspective on the rise, fall and future of the e-conomy, plus a thorough analysis of what it takes to succeed as a virtual store. Loaded with stats and pragmatic advice, Tenser’s Tirades bursts with dot-com anecdotes and reflections to help any net start-up or click-and-mortar executive build a solid business foundation." — Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group.

"Hindsight is 20/20 when you read Tenser’s Tirades. This book lets us chuckle over yesterday’s mistakes, but learn for tomorrow’s successes. Tenser identified the e-retail fulfillment challenge early on: Getting the sale is easy, delivering on the promise is hard." — Don Stuart, partner and co-founder, Cannondale Associates.

About the Author

JAMES ("JAMIE") TENSER is a career business journalist who was dragged by the Internet retailing phenomenon into consulting and entrepreneurship. His work focuses especially on online business strategy for retail and consumer products companies. He is founder in 1998 and editor of VStoreNews and vstorenews.com, which provide retailers and brand marketers with analysis and strategic insight about virtual retailing.

His present obsession grew out of a distinguished 20-year career as a business journalist, analyst and commentator covering consumer goods retailing and marketing for business publications including Brand Marketing, Supermarket News, Discount Merchandiser and VisionMonday.

Tenser is frequently quoted in national and international media and trade publications. He regularly contributes columns to magazines such as Chain Store Age, RetailTech, Executive Technology, Brand Marketing, and eRetailing World. He has made numerous television and radio appearances, and is a frequent speaker at industry trade shows and conferences, including Internet World, iGrocer, Retail Systems 2000, the International E-Commerce Congress (Germany), Grocery Manufacturers of America Internet Marketing Conference, e-Retail '99.

Although he has written thousands of published articles, this is his first book.

Tenser received his undergraduate degree from Cornell University and studied Media Ecology as a post-graduate at New York University.

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Product Details

• Paperback: 144 pages
• Publisher: Authorhouse (August 2001)
• Language: English
• ISBN-10: 0759638047
• ISBN-13: 978-0759638044
• Product Dimensions: 9 x 6.3 x 0.4 inches
• Shipping Weight: 9.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #9,951,349 in Books (See Top 100 in Books)