Customer Reviews

Terri Murphy's E-Listing and E-Selling Secrets: For the Technologically ""Clueless""

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I had the chance to pick up this book in San Francisco at the NAR convention. Boy was I surprised! I've built a couple of websites, and own more domain names than I care to admit...so, I'm pretty technologically adept. Ms. Murphy still answered a lot of questions about real estate and technology. In other words, you don't have to be clueless to get a TON out of this book. There is so much out there for agents. I personally find it hard to wade through all the technology offers that come into my e-mail everyday. It's tough to know what's good, what's not, what works, and what is a waste of time and money. She gives great tips about all areas of real estate and the Internet. Now if she just had the magic answer to avoiding cold calling and door knocking!!

Terri Murphy captures the world of the internet in a simple and easy to use format. Any Realtor with the expectation of staying in business must have! An easy to read guide that can help explain the basic's of dealing in todays marketplace. This book contains many helpful hints and walks you through the why's and the why nots of how to get started dealing with our new "dot-com" world. This book will remain on your desk as a reference source, and is an excellent gift to share with anyone who testing the waters of the internet. Complete with numerous web sites to view, and technical help to ease your transition into and on the web! A solid tool.

When I started this book, I figured I'd hihglight Ms.Murphy's best pointers for taking real estate business from traditional marketing forms to easy e-listing and website applications. Turns out, I practically highlighted the entire book! What a wealth of step-by-step action for even the beginner Internet user . . . and a veritable encyclopedia of the most creative innovations she and Realtors around the world are already using. I'm convinced this is the only way Realtors will continue to profitably exist - and all the answers to that existence are right here.

Good insight into the relationship between the internet and how it might affect real estate. However, the info is very basic and maybe relevant for the early 90's. I thought since this book was published in 2000 that it might be more up to date. By now, everyone knows what a web site is and what e-mail is. This book gave no relevant insight into how to make technology tools work for you. I was highly disappointed. If you are clueless about the internet and in your later years, you may benefit --- but if you are there are much greater books out there about the internet. You would not have a computer geek try to tell you about real estate, why have a realtor TRY and teach you about the internet!!!

If you are a super tech. person, you will learn nothing new. However, if you are a beginner, you will find some good data.
Buy it used and you should be o.k.