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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Great analytical tool!,
By Alice L. Benson (Washington, DC) - See all my reviews
This review is from: Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests (Paperback)
Beyond the great examples and readable style, this book practically condenses information taught in statistical and data analysis courses ... and presents it in an extremely useful and readable way. So practical! This is a must read for people serious about improving their direct mail program. I am constantly getting mail and wondering "what were they thinking when they put this together?" This book will help you avoid some of those pitfalls.
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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests by Mal Warwick (Paperback - March 12, 2003)
$32.00 $25.34
In Stock | |
 
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