Product Description
This digital document is an article from Association Management, published by American Society of Association Executives on December 1, 1994. The length of the article is 553 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Exhibit Surveys Inc conducted a study to determine the impact that trade show promotional products have on sales prospects, awareness of the company and buying preferences. The results showed that invitations accompanied by a gift can substantially increase the prospects of attendance. Gifts can also enhance the memorability of a company and its products and generate greater good will.
Citation Details
Title: Testing the effectiveness of promotional products.
Publication: Association Management (Magazine/Journal)
Date: December 1, 1994
Publisher: American Society of Association Executives
Volume: v46 Issue: n12 Page: p84(1)
Distributed by Thomson Gale
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