From Publishers Weekly
This rambling, discursive biography by Dallas Morning News columnist St. John brings its flamboyant subject to life, but it is vastly overwritten and often difficult to follow. Moving back and forth in time, the book covers Texas E. Schramm's relations with fellow team presidents and owners and with players from Roger Staubach (easy to deal with) to Duane Thomas (impossible to handle). There is much material about the merger between the National Football League and the American Football League as well as about the resolution of the threat posed by the U.S. Football League. Also treated are such innovations as the cheerleading squad ("not wholesome," according to coach Tom Landry); the Dallas Cowboys Weekly , which has a circulation of almost 100,000; and instant replay, of which the author is a strong proponent. Schramm is outspoken and opinionated, so the book is likely to arouse controversy. Photos not seen by PW.
Copyright 1988 Reed Business Information, Inc.
Copyright 1988 Reed Business Information, Inc.
From Library Journal
This portrait of Tex Schramm, president of the Cowboys, is in sharp contrast to last year's hilarious First Down and A Billion ( LJ 1/87) by Gene Klein, former owner of the San Diego Chargers. Schramm, also chairman of the NFL's Competition Committee, made innovationsteam cheerleaders, instant replay, computers as a scouting tool, microphones worn by referees, and the AFL-NFL mergertouching on every aspect of pro football. Die-hard Cowboy fans and serious students of the game will stick with this rambling, detailed, and in-depth look at the "assistant Commissioner of the NFL." Jo DeLapo, Queens Lib., New York
Copyright 1988 Reed Business Information, Inc.
Copyright 1988 Reed Business Information, Inc.
