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Texas Merchant: Marvin Leonard and Fort Worth (Kenneth E. Montague Series in Oil and Business History)
 
 
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Texas Merchant: Marvin Leonard and Fort Worth (Kenneth E. Montague Series in Oil and Business History) [Hardcover]

Victoria Buenger (Author), Walter L. Buenger (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

January 1999 Kenneth E. Montague Series in Oil and Business History (Book 11)
Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Leonards in Fort Worth, Texas. For over fifty years, Marvin Leonard, the store's founder, and his brother Obie ran a store that was always a unique place to shop. Customers also found a stunning array of goods--fur coats and canned tuna, pianos and tractors--and an environment that combined the spectacular with the familiar.

But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and Leonards were always intertwined. In the earliest years, Fort Worth's working families and rural West Texans shopped Leonards not only for bargains, but also because it was Fort Worth's place to meet and greet. Later, downtown's appeal slipped as rival suburban shopping areas grew, but Marvin Leonard refused to expand beyond one store and never left downtown.

Leonards gave Fort Worth a special identity, a distinctiveness, and an attraction to the city's center. When Tandy bought Leonards and later sold it to Dillard's, Fort Worth's image and character changed.

--This text refers to the Paperback edition.

Editorial Reviews

About the Author

VICTORIA BUENGER, a clinical associate professor of management at Texas A&M University, studies strategy and competitive dynamics in retailing. WALTER L. BUENGER is head of the history department at Texas A&M University. They both live in Bryan, Texas.
--This text refers to the Paperback edition.

Product Details

  • Hardcover: 288 pages
  • Publisher: Texas A&M University Press (January 1999)
  • Language: English
  • ISBN-10: 0890968446
  • ISBN-13: 978-0890968444
  • Product Dimensions: 9.3 x 6.5 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,788,639 in Books (See Top 100 in Books)

 

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3 of 3 people found the following review helpful:
3.0 out of 5 stars Bigger than life....a Texas legend..., November 24, 1999
By A Customer
This review is from: Texas Merchant: Marvin Leonard and Fort Worth (Kenneth E. Montague Series in Oil and Business History) (Hardcover)
Marvin Leonard was a merchant with a flair that will probably never be seen in today's world of "cookie cutter" department stores. His store was a unique place, where tradition and modern convenience blended beautifully. It's too bad that his pioneer Fort Worth store no longer exists. The book chronicles the glory days of a store, the likes of which, recall a time when shopping downtown was fun!
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5.0 out of 5 stars Well written spell binding account of a Texas merchant's rise, December 15, 2008
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I vividly remember Leonard Brothers store. Spent many happy hours within the walls of Leonard Bros. store, my wife worked there as a young lady, and we met thru mutual friends at Leonards. This book is seriously well written, ...I had visions of a boring account of numbers and charts, but this book is really well done and gets to the souls of the Leonard brothers and family, what drove them, how they looked at merchandising and customer service. Marvin Leonard would be throwing fits if he saw some of the poor service in stores today. This book takes you from the earliest days of the start of L.B. pre 1918, up through the 1940s and 1950s when Leonards was to merchandising what Wal-Mart is today. Leonards was truly a fun store to go to. Everything you can imagine was for sale, from pet lizards to bright red pants, to groceries, tires and white patent leather shoes. Leonards brought integration of the races (black and white) before it became mandated, out of pure good business sense, the Leonard brothers made it all happen with great service, inovative promotions, and genuine good service. I found only two minor errors in the book, one was the authors kept calling the north end of Houston street in Ft. Worth "north Houston", when in fact it is only the north end of Houston street in downtown. "north Houston street" is north of the Trinity River, out of downtown, I know as my family lived on North Houston. The second minor error on page 129, speaking of C.F. Kelley the author mentioned he flew B-52 airplanes during the war. Assuming this was WWII, that is impossible. Maybe the B-17? The B-52 made it's maiden flight in 1952, well after the 1945 end of World War Two. Those are minor, trivial errors, the book as a whole is a wonderful trip thru time, and I completely enjoyed every page. Highly recommended!
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
chain store men, chain store methods, unclaimed freight, private subway, distressed merchandise, merchandise managers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Fort Worth, Shady Oaks, Marvin Leonard, World War, Piggly Wiggly, Westover Hills, Greater Leonards, New York, West Texas, Carl Bruner, Northeast Texas, Cass County, Jenkins Garrett, Leonard Bros, John Leonard, Montgomery Wards, Chamber of Commerce, Houston Street, Paul Leonard, Executive Committee, Ridgmar Boulevard, Colonial Country Club, Great Depression, Lena Pope Home, New Mexico
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