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The 10 Laws of Enduring Success Hardcover – Deckle Edge, March 30, 2010


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Product Details

  • Hardcover: 304 pages
  • Publisher: Crown Business; 1 edition (March 30, 2010)
  • Language: English
  • ISBN-10: 0307452522
  • ISBN-13: 978-0307452528
  • Product Dimensions: 8.5 x 5.8 x 1.2 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,124,777 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Culled from her life story and her experience as a CNBC anchor and host/managing editor of Wall Street Journal Report, for which she's covered the rise and collapse of numerous business titans, financial journalist Bartiromo examines ten attributes that lead to well-rounded success. From self-knowledge to initiative to integrity, each quality is illuminated by Bartiromo's own candor, wisdom, and optimism, as well as insights from figures like Bill Gates, Sarah Palin, Charles Schwab, Deepak Chopra, Bono and Joe Torre. Using a conversational woman-of-the-people tone, Bartiromo surveys the hills and valleys of her subjects' lives, focusing on the persistent qualities that have kept them in the game. Some of her most powerful stories, however, are her own, illuminating her professional journey as well as her life with husband Jono Steinberg (a business heir with his own struggles), parents and extended family. Fans of Bartiromo's work and on-air personality will find this a lively guide to her personal philosophy of success, with inspiring, resonant lessons for weary business executives and college graduates wondering "What now?"
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Financial journalist Bartiromo and coauthor Whitney suggest how to identify what really matters in life, with lessons (laws) on enduring hard times. Faced with enormous challenges, people are often able to reevaluate the meaning of success and develop a life plan for building success from failure. The 10 laws the authors present include self-knowledge, vision, initiative, courage, integrity, and resilience. For instance, the authors’ law on resilience counsels: keep standing (in times of crisis); play to win every time; prosper from failure; don’t waste energy on outrage; and write your own epitaph every day (How do you want to be remembered?). This how-to book is distinguished by presenting Bartiromo’s personal and professional experiences and the wisdom she has gleaned from her varied encounters. The authors conclude, “You can’t always control the way you are judged by others, but you can live your life in such a way that you can look yourself in the mirror and feel content.” --Mary Whaley

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Customer Reviews

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Most Helpful Customer Reviews

27 of 33 people found the following review helpful By Michael Martin on April 16, 2010
Format: Hardcover
As an instructor, I am always asked by students and peers "what are you reading?" and "Why do you like it?" Most of the books I read for professional purposes are around decision making, emotional intelligence, and on commodities, such a crude oil or cocoa. It's great to read a book that can benefit a wide array of people from diverse backgrounds - white or blue collar. This is such a book and I heartily recommend it.

Despite what you may think, Bartiromo is from a very humble, working-class background, having been raised in Bay Ridge, Brooklyn. She had a vision for what she wanted, followed her heart, and made it happen with a lot of love and support from her parents Josephine and Vincent, and from her sister who she is very close with.

With Catherine Whitney, Bartiromo has written a compelling case for not feeling sorry for yourself and taking control of where you want to be in your life. The book is full of candor not normally associated with someone who you'd consider "image-conscious."

I wrote an article about Bartiromo and 10 Laws at the Huffington Post. Below are the first three paragraphs:

A good teacher will help aggregate information and condense it for you in an organized manner. A great teacher will passionately help you discover the ability you have inside yourself and help you culture that pearl, so that your feelings and intellect become your allies.

Such is the approach Maria Bartiromo has taken in her new book, 10 Laws of Enduring Success, written with Catherine Whitney. The book details the events that Bartiromo had to overcome and the manner in which she had to persist from her days as a young girl in Brooklyn, to becoming the woman the world knows her as today.
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10 of 13 people found the following review helpful By William J. Fallon on May 16, 2010
Format: Hardcover
I was very excited to see a new book by Maria and very disappointed to read it (well, half of it). Anecdote after anecdote with no real substance. Lots of people get up at 4AM to milk cows and never achieve success in business. It would be helpful to learn something about why some of these succeed and some do not. Can't be just the earliness of the hour.
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3 of 3 people found the following review helpful By DKNY on November 13, 2010
Format: Hardcover
Maria Bartiromo in this book of hers explains the qualities that differentiate successful from unsuccessful people and I think the timing of the book has been great. In this recession of 2008-09 people need to go through themselves and see where they failed and how could they prepare themselves for the future; not only for great times ahead but also for the great crisis that follows all great times.

The ten laws as explained in the book are Self Knowledge, Vision, Initiative, Courage, Integrity, Adaptability, Humility, Endurance, Purpose, and Resilience.

Maria emphasizes on never letting success go to one's head. She insists on building good will for the future; building relationships that will pay off later in life. She insists on not asking what others can do for us but on what we can do for them.

This book is all about the problems and struggles people faced before they became successful. Greater the resistances they faced in their early days, more successful they became later on in their lives. But one must have a passion and should act to overcome milestones one by one. As Maria said that we should always take long-term view and then even our greatest failures will appear as the seeds of our success.

It is really awesome to go through Ben Franklin's ode to moral living, which Maria discusses under integrity. Thirteen virtues go like this: Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Tranquility, Chastity, and Humility.

Maria is also of the view that success comes when you stop trying so hard to present yourself as someone you are not and emphasizes on finding what motivates us. What makes us get up early in the morning.

The fact that nothing is permanent in life and those who think they are permanent are the ones who get slaughtered, is what she tried to explain.
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2 of 2 people found the following review helpful By Michael Zivaljic on December 1, 2011
Format: Hardcover Verified Purchase
This is the second time I have purchased this book. The first copy is mine that I enjoyed reading very much, and still do. While reading it, one thought kept coming to mind. I kept thinking to myself how great this book would be for someone young who is just starting out in life. That is why I am giving the second copy that I purchased to my nephew who turns 18 today. The 10 laws are very nicely presented with real life examples that would not be of knowledge to most people if not written about in this book.
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2 of 2 people found the following review helpful By ckyellow on August 23, 2011
Format: Paperback
Many won't refute that success is in the eye of the beholder.
And in this book, Maria Bartiromo indeed provides a peek into how she defines success. The ten laws are outlined through stories of her encounters with the public figures in her rolodex. However, the personal stories and accounts of the personal relationship Ms. Bartiromo has with them adds an authenticity to these pages.

While none of the points may be earth-shattering, the "10 laws of enduring success" are well-organized and woven together in a way that is motivational:
1) Self-Knowledge - listen to your heart
2) Vision - plant your dreams on solid ground
3) Initiative - keep rattling the cage
4) Courage - be bold, smart, and fair
5) Integrity - do the right thing
6) Adaptability - stay open to change
7) Humility - hold on to your humanity
8) Endurance - build your stamina
9) Purpose - know what matters most
10) Resilience - get up and move on

The book may have been written against the backdrop of the 2008 Financial Crisis, but the advices outlined here are worthy of "enduring" timelessly.
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