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Comment: New York: iUniverse, 2009, Paperback, 191 pages. Tight binding, bright clean copy throughout, no writing/highlighting. Light bend mark to front cover wrap.
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The 10Ks of Personal Branding: Create a Better You Paperback – January 14, 2009

4.5 out of 5 stars 15 customer reviews

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Product Details

  • Paperback: 224 pages
  • Publisher: iUniverse (January 14, 2009)
  • Language: English
  • ISBN-10: 0595484816
  • ISBN-13: 978-0595484812
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #90,503 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
If you like writing about your personal shortcomings in a book that others can pick up and read, this book will be ok for you.
I don't want my kids picking this up after I write candid personal comments about myself.
Save some money and just list your strengths and weaknesses and promote your strengths.
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Format: Paperback
I met Kaplan a few years ago at a leadership conference where he gave his 10Ks of Personal Branding speech. His 10th K - "know why you are doing what you are doing today and how it will affected where you are headed tomorrow" changed my life. At the time I was heart broken and lost in my career. After hearing his speech I refocused my efforts, healed my heart, and launched three companies - [...]. I reference back to the book often these days to remind myself of those things that I need to continue to do in order to continue building my personal brand. I recommend this book to anyone. Zameer Upadhya, Co-Founder BabySpot.com and [...]
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Format: Paperback Verified Purchase
We purchased this book for our daughters, and bought others for ourselves as well. This is a must read for those entering today's business world. Know who you are and how to market yourself!! Excellent reading..
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Format: Kindle Edition Verified Purchase
Amazing advice for any professional. Since reading the book and applying the principals I can say without question that my personal brand has flourished. Thanks Kaplan!
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Format: Kindle Edition Verified Purchase
This was an interesting read. Though it was required for a class it gives great ideas on how one should look to present themselves to others and in the work force.
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Format: Paperback
I HAD to get his book after seeing him speak at a conference. Although I've heard the message about personal branding before, Kaplan's creativity and passion that leaps out at you in every page is really infectious! I am, by nature, a low maintanence gal who tended to use a lot of self-deprecating humor. This book nipped that in the bud. This books shows you how to put yourself in the best light possible.
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Format: Paperback
The 10 K's are simple to follow rules for mastering the art of communicating your message to others. The concepts are easy to grasp and presented from a real-world perspective. They apply equally to high school students and to adults. I know this for a fact. Kaplan presented the 10 K's to a group of 9th graders at my school. They all got it. 4 months later, these students can still cite their "brand" when we discuss the topics presented in the book. The book is definitely a "must read" for anyone in sales, anyone looking for a job, or anyone who simply wants to refine their message.
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Format: Paperback Verified Purchase
I have bought this book and gifted it more than I can count. As someone who is passionate about branding I absolutely love Kaplan Mobrays easy to follow, instructional workbook. I constantly go back and read this incredible book to keep fresh and updated with myself and my own personal growth. Following these steps has helped me gain focus, clarity and in turn confidence in business and in my personal life. You will be amazed by the transformation that occurs and how people respond when you put this book to practice. Kaplan gives great insight into finding the core of our being, breaks down in simple terms how we can use this for our business and honestly you will have fun doing it. Definitely a staple in my bookshelf & has changed my life.
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