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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011


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The 10X Rule: The Only Difference Between Success and Failure + Sell or Be Sold: How to Get Your Way in Business and in Life + If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (April 26, 2011)
  • Language: English
  • ISBN-10: 0470627603
  • ISBN-13: 978-0470627600
  • Product Dimensions: 9 x 6.3 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (174 customer reviews)
  • Amazon Best Sellers Rank: #11,826 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible

  • Correctly set goals and guarantee their achievement

  • Create unprecedented levels of happiness and satisfaction in every area of your life

  • Use fear as fuel to move you into action

  • Get everything you want and never have to settle

  • Dominate your competition and become a role model for success

From the Back Cover

Praise for 10x Rule

"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"—Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"—Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." —Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."—Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

"Grant Cardone has hit the nail on the head with The 10X Rule—telling you the real reason people succeed greatly in any area of life!"—Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books


More About the Author

GRANT CARDONE is an international sales training expert and New York Times bestselling author, whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg Television, the Huffington Post, the Wall Street Journal, and over seven hundred radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times.

Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the "Entrepreneur of the 21st Century."

With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve its members' stations in life.

Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.

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Customer Reviews

Hi, Thisd book can potentially be life changing.
Marlon C. Sanders
It is a highly motivational book and I would recommend anyone reading this to read it like a text book.
AmazingReader
Do those things with 10x actions and you'll own it!
Kenny Cannon

Most Helpful Customer Reviews

74 of 79 people found the following review helpful By Marlon C. Sanders on August 14, 2011
Format: Hardcover Verified Purchase
Hi,

Thisd book can potentially be life changing.

I've created many of my own products and sold millions online. Yet, I
took away some very valuable ideas from this book.

Here are the top 7 things I learned (or was reminded of in a positive way):

1. Instead of blaming the economy for down sales, blame your activity level for being too low

It's easy to get in the mindset that the problem is the market or the economy. He makes a
great case that the problem is the activity of you and/or the employees in your company.

2. Become omnipresent

He has a chapter about omnipresence. This is a GREAT mindset for marketing....become
omnipresent in your market.

3. Seek to dominate your market instead of being competitive.

Being competitive is the wrong target. This is a great point and changes your mindset
totally.

4. We consistently underestimate the activity level required to get a result

The problem isn't laziness or anything else. It's simply that we underestimate
the activity level required to launch a new product, make sales or create a
successful marketing funnel.

5. 10x thinking + 10x action

This isn't about thinking only (like Think and Grow Rich) or action only.
Action without the right thought behind it spins your wheels.

6. Set your goal to be 10x greater than you think you need

Expand your thinking. I like this idea. It changes the activities you
plan to reach your goal.

7. Plan to take 10x the actions you think you need

Now, there are a LOT of ideas and nuances I didn't list above.
Read more ›
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32 of 35 people found the following review helpful By AmazingReader on February 26, 2012
Format: Hardcover Verified Purchase
10X Rule Book Review

Grant Cardone writes a game changing book, this book is great for entrepreneurs and sales teams. The book talks about talking massive actions, aligning your goals with other goals. It is a highly motivational book and I would recommend anyone reading this to read it like a text book. Reading once through is not good enough. I see a possible book sequel with proper in-depth tools and tips.

The 10X Rule book talks about:

1. The 10X Rule
§ You must set targets that are 10 X what you think it will take to accomplish.
§ Massive thoughts are followed by taking massive actions, operating at 10X levels.

Grant Cardone says that people generally do not take enough action, let alone massive actions. People are generally setting targets that are too low and not exciting, spending time competing and not dominating. 10X rule says do 10 actions and set targets 10 times higher than you first imagine.

2. Why the 10X Rule Is Vital
§ Never reduce a target. Instead, increase actions.
§ Any target attacked with the right actions in the right amounts with persistence is attainable.

Grant talks about the more actions you take, the better chances of you getting "lucky".

3. What is Success?
Success is important. If you quit caring, then you quit winning; quit winning long enough, and you will just plain quit.

4. Success is your duty.
You must constantly demand success as your duty, obligation, and responsibility.

5. There is no shortage of success.
You must rid yourself of the concept of success can be restricted in any way. Operating under this notion will hurt your ability to create success for yourself.
Read more ›
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16 of 16 people found the following review helpful By Jeff Eskow on February 2, 2013
Format: Hardcover Verified Purchase
I like Grant Cadone very much, and thought You're Either First or Your Last was pretty powerful.
When I heard about the 10X Rule, I ran out to buy it.
While the concept is powerful, and I HAVE learned a thing or two from the book, I thought it was terribly redundant.
If you are into Sales Motivation books, there is Nothing ground-breaking here.
The second to last chapter has a list of 32 qualities of sucessful people...and if you pay attention you will see that he repeats himself several times. I was able to consolidate the list down to about 24 items, maybe less.

Dont spend $20.00+ on this book. Just do this:
Understand and accept that no matter HOW bad the economy is, people ARE making money.
Set VERY high goals for yourself...make a powerful and convincing plan of action...and you'll be on the way to being successful. The higher you set the bar, and the harder you push yourself, the further along the track you will get.

The folks who DON'T plan and DON'T try are the ones whining about beinbg losers.
Don't be a loser.
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20 of 21 people found the following review helpful By Steven Lewis on August 1, 2011
Format: Hardcover Verified Purchase
...the information this book provides really isn't 'the *only* difference between success and failure.' But it sure makes for a catchy book title. ;)

Grant Cardone does provide a thought-provoking approach to attaining whatever it is you want in your life... if you want BIG things, then you must take BIG action.

I appreciate Grant Cardone as a sales trainer, motivator and a current-day inspiration for people who want better out of life.

If you are a person who has struggled, or is struggling to make your dreams a reality, pick up this book, read it, highlight and take notes, because you will find guidance that will assist you in making a better life happen... NOW!
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