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The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Hardcover – May 20, 2013


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The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months + Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (The 99U Book Series)
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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (May 20, 2013)
  • Language: English
  • ISBN-10: 1118509234
  • ISBN-13: 978-1118509234
  • Product Dimensions: 8.5 x 6.1 x 0.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (65 customer reviews)
  • Amazon Best Sellers Rank: #18,133 in Books (See Top 100 in Books)
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Editorial Reviews

From the Inside Flap

A guide to creating results through focus, commitment, and accountability

The 12 Week Year is a process forged in the field of sports, used by world-class athletes and transformed for business and everyday life by Brian P. Moran and Michael Lennington.

This is not a book of theory. The 12 Week Year has been vetted by thousands of clients and hundreds of companies, and is backed by years of real life experience. In this groundbreaking book, the authors unlock the simple secret to help you accomplish more.

What differentiates truly great performers and organizations from mediocre ones is an ability to effectively execute on what they know. There is a gap for most of us between what we know we should do, and what we are actually willing to do. This knowing-doing gap is what keeps most people and most companies from accomplishing what they are capable of.

The 12 Week Year incorporates the proven disciplines and principles of effective execution into the context of 12-week execution cycles. In the book, you'll discover how to develop clarity and focus on what matters most and a healthy sense of urgency to get it done. You'll learn how to:

  • Take back control of your day
  • Increase your income
  • Balance the priorities in your life
  • Lower your stress
  • Accomplish your goals in record time

The 12 Week Year is a how-to book for both individuals and organizations that would like to accomplish more in the next 12 weeks than others will in the next 12 months. Join the thousands who are already experiencing the benefits of the 12 Week Year. Get this book and turn the idea of a year on its head, and speed your journey to success. Leverage the power of The 12 Week Year to drive improved results in any area of your life.

From the Back Cover

Praise for The 12 Week Year

"This book takes all the core business principles I believe are so valuable—discipline, consistency, focus, intensity, ownership, accountability, and planning—and puts them together in a straightforward system that actually works. What more can you ask for?"
—MATTHEW E. WINTER, President, Allstate Auto, Home and Agencies

"The 12 Week Year is a book you can open to any chapter and find valuable insights and practical actions you can put into practice today. Read it; study it; apply it!"
—TOM IZZO, Head Coach, Michigan State University men's basketball team

"Brian Moran and Michael Lennington have persuaded me that focusing on shorter time periods—four 'year ends' instead of one—brings clarity and urgency to individuals and teams. I've already drawn up my own 12-week plan. Exciting!"
—SUSAN SCOTT, author of Fierce Conversations and Fierce Leadership

"If you are an executive or entrepreneur and you are serious about creating a high-performance culture that executes well, then read this book and have your team read it too."
—JOHN VACCARO, Senior Vice President, MassMutual Financial Group

"The 12 Week Year is a powerful system for achieving extraordinary results both professionally and personally. It's a simple yet proven approach to creating breakthrough results. If you're committed to making lasting changes, this is a must-read!"
—TOM BURNS, Chief Distribution Officer, Allianz

Customer Reviews

I watched my business revenue double in the first 12 week year!
Brent Burke
It started making an impact on me as soon as I started reading it and I highly recommend this book.
Mr. D. H. Lipschitz
Read the book, you will see how it applies to any area of your life.
D. Beckley

Most Helpful Customer Reviews

170 of 184 people found the following review helpful By Rebecca Wise on July 15, 2013
Format: Kindle Edition Verified Purchase
I really don't like to give negative reviews, but after reading this book I feel compelled to tell others who enjoy reading books about productivity that this is one you can skip. For those who have never read a book about goal-setting or managing your time, perhaps you'll find something of value in "The 12 Week Year." For the rest of us, however, the concepts of creating a vision, identifying goals, breaking those goals into actions, creating a weekly plan of execution and measuring your efforts is very basic and nothing new.

Basically, the author suggests that if you reduce the time horizon on your goals from a year to a 12 week period (what the business world refers to as a "quarter,") you'll accomplish more. I don't disagree with this concept- the less time we think have to get something done, the less time we typically waste. Beyond that, the book consists of nothing but repackaged, repetitive content already covered in books by others like Stephen Covey and Brian Tracy.

The book does, however, offer the reader additional support. For only $89.00 you can purchase the 12 Week Year Study Guide. For a mere $147.00 you can take the 12 Week Year Challenge. For just $197.00 you can purchase "Achieve," the 12 Week Year online system. Although I give the author 2 stars for the book, I give him 5 stars for his marketing machine.
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33 of 39 people found the following review helpful By Julio M. Pow-Sang MD. on August 2, 2013
Format: Kindle Edition Verified Purchase
There are many books addressing the challenge of getting things done. This short book offers one more method to complete a project or to achieve desired goals. The techniques are not new and the book is redundant by repeating "12 week" innumerable times. All the points could have been made in 10 pages at most.
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4 of 4 people found the following review helpful By A. Kelling on May 22, 2014
Format: Kindle Edition Verified Purchase
June 9,2014: A more complete update will follow but the concepts are all the things that have been going through my mind as I work on my journey to higher productivity and performing to my absolute highest capability - every day! When you must motivate yourself as an entrepreneur - aka there is no one telling you what to do, what measure to achieve and by when - you really have to get this figured out. I like the idea of the quarterly focus (12 weeks). I hoping this will be the best book on personal execution that I have come across (and I have been looking at a reading quite a few). Reading....Hoping....(part 1 of 2).

OK,NEXT UPDATE June 19, 2014
Life changing in terms of achieving more in my business and life - looking at the whole - short and long term. I never measured or thought this way about my work and life and the next 25 years will be better than the last in terms of my execution excellence, lower stress and happiness in business and life.

I did buy the 12 week plan online tools for a 12 week period (about $300).

Before I went online, I did these things for myself: 1) I created a master list for myself of all the things I am working to accomplish; 2) I created my own measures on paper first selecting from the critical items for the next 12 week period; 3) I created a daily working/planning one pager for each day of the week to plan my daily actions. I write on this everyday and have different sections for "frogs" (immediate things), top of mind, hourly, and chevrons for titles. 4) I created a binder that holder my measures on top, my detailed master plan for reference as needed, and my daily sheets.

THEN, I went online to create my 12 week plan using Brian's tools. The tools are simple but effective.
Today, I talk with a coach provided for one hour as part of the 12 week $300 package.

So, here I go.....Here is to better contribution and excellence for the rest of my life!
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7 of 8 people found the following review helpful By Smokey on September 15, 2013
Format: Hardcover Verified Purchase
Many thoughts contained in the book I was aware of and had used. However there were several that were new to me. The payoff was putting them together: 1 + 1 = 5. This book makes you THINK about why you get up each morning, why you put up with life's foibles, and why you work each day. It's our picture of the idealic life - the motivation to do ANYTHING! Then the author guides you through the process of obtaining a laser focus on what it takes to get to your dreams! While it is simple, it's not necessarily easy. But having the process/formula is incredibly exciting! If your looking for the why, need motivation, seem overwhelmed by everything that you have to do, and want to get a laser focus on the activities that will achieve you dreams - get this book!
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4 of 4 people found the following review helpful By zulfiqar on July 31, 2013
Format: Kindle Edition Verified Purchase
Full of insights into things that we tend to overlook, I could relate to numerous situations mentioned in the book where most of us tend to be driven by circumstances rather than our own plans. A highly recommended read for anyone wishing to put their lives in order.
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6 of 7 people found the following review helpful By D. Beckley on October 28, 2013
Format: Kindle Edition Verified Purchase
I cannot remember why I was moved to buy this book, but I have found it very helpful. I am self employed and this really helped me focus on how to do all that I want to do during the course of my work week. The everyday work and the planning for future business. And the bonus is, I have lost 7 pounds in 6 weeks as a second goal!! Read the book, you will see how it applies to any area of your life.
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14 of 19 people found the following review helpful By Amazon Customer on January 1, 2014
Format: Kindle Edition
This book was gifted to me by a partner in my firm who swears by it. After reading the first 5 chapters, and skimming the rest of this short book, I have to agree with many others' assessments. The book is simply repackaged quotes and ideas from Steven Covey and others including Tony Robbins. Not that there is anything wrong with the ideas themselves, but if you have 7 Habits or The Art of Achievement or Personal Power/Awaken the Giant Within, or several other books Moran and Lennington generous borrow from, you're better off going back to the books you already have. Read them again, and do what you didn't do the last time you read them- actually implement the ideas!!!! (What a concept!)

I have to say that I found the repetition in this book to be absolutely annoying. The authors would say something, slightly reword it, and then say it again just a few paragraphs later. No additional illumination on the concept, simply a rewording. Even though the book is only 190 pages, it could easily have been only 80 pages and still had the same impact.

If you've never read a "self-help" book before, this will be a very rewarding purchase. Otherwise, use what you've got, but this time, set your goals for 12 weeks instead of a year.
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