Robert Denton's edited volume on the 2008 presidential campaign sets the standard by which all future collected studies of the landmark election will be judged. Denton has gathered a team of top senior and emerging scholars to analyze the innovations and inner workings of Campaign '08. The result, however, is more than a work of academic scholarship. The chapters provide many insights and data that were unknown, missed or misinterpreted by pundits and politicos. Everybody—from students to reporters to bloggers to politicians—should consult The 2008 Presidential Campaign
before making any claims about what happened in 2008 and any predictions about the future of political campaigns in America. (David D. Perlmutter)
About the Author
Robert E. Denton, Jr., is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor of communication at Virginia Tech.