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The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today Hardcover – May 11, 2010

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Editorial Reviews

From Publishers Weekly

The rapid pace of technological evolution has led to a sea change in the workplace. Older workers are staying in the workforce longer, while younger employees are coming in equipped with skills and expectations that set them apart from their predecessors. In order to harness the potential of the Millennial generation, employers are forced to change not just the way they attract and retain talent, but also many of the assumptions they've made about the way markets work. In this in-depth analysis of evolving corporate practices, Millennial expectations, and the future of international business, Meister and Willyerd offer thoughtful tips, the latest in corporate training, and advice for negotiating this new workforce. However, while seemingly targeted at a wide array of people, the information contained in 2020 Workplace will be of use largely to managerial or Human Resources personnel with a specific lack of understanding about the expectations of Millennials. While that's a fine target, readers not in that niche will feel like they're being told something they already know.
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From Booklist

To those corporate executives and managers who’ve naysayed the power and transformational capabilities of Web 2.0, this book is for you––if you’re open to change. To those readers, consultants, and employees already embracing the world of social media, this collection of case histories, significant statistics, and personalized anecdotes will enable you to further the engagement within (and without) your organizations. Regardless, it is clear that author-scholar Meister and former chief learning officer Willyerd have tackled and tamed the tiger of talent. Be aware, within their recitation of the 10 forces shaping the world to the final 10 initiatives HR can spark to achieve the 2020 workplace, is an ever-growing concern that the formerly pooh-poohed death of talent will be real in a decade. Many of their lessons learned are standard operating procedure in professional literature and daily news, like the shifting demographics of the workplace and the demand for corporate social responsibility. --Barbara Jacobs

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Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness; 1 edition (May 11, 2010)
  • Language: English
  • ISBN-10: 0061763276
  • ISBN-13: 978-0061763274
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #113,989 in Books (See Top 100 in Books)

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21 of 21 people found the following review helpful By Lawrence Peters on May 19, 2010
Format: Hardcover
Every graduate course I teach begins with an outward look at the changes in the business environment over the past 2-3 decades. It helps students understand the need for change, for responsiveness and adaptiveness, and for leadership. It also frames everything I want to say about creating sustainable effective organizations. Meister and Willyerd's book, The 2020 Workplace, reminds us that part of the changes in the world around us includes the workforce itself, and that we need to consider those changes as we attempt to adapt and adjust our businesses to the dynamics of the business environment.

The 2020 Workplace begins by setting the stage for why the future workplace is going to be different. Advances in social technologies, shifts in demographics, and a global business environment will all affect the workplace of the future. The Millennial generation is a particular focus, since it is expected to be nearly 50% of the workforce in just four years.

In Part II, Meister and Willyerd showcase HR and Learning practices companies are using now to address those shifts. Examples include Deloitte's use of a video contest to help recruiting, internal social networks for collaborative communication at Cerner, several examples of mentoring and microfeedback, and leadership development at Cisco. Part III includes 20 predictions for 2020, such as electing your own leader, and concludes with advice on how to prepare for 2020.

In addition to substantial references to existing material, the authors conducted their own study of over 2200 employees around the world, and their research is presented in an accessible and engaging manner.
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8 of 8 people found the following review helpful By K. A. Allbright on February 13, 2011
Format: Hardcover
Written by Jeanne C. Meister and Karie Willyerd (2010), "The 2020 Workplace" is a message about generational diversity and gaining competitive advantage through talent management and leadership. Outlining ten forces shaping the future workplace now, Meister and Willyerd (2010) suggest the future of work can be defined as an "office everywhere" where "team members live halfway around the world "(p. 15).

Rich with statistical data and analyses, the information provided bolsters Meister's and Willyerd's (2010) position. Suggesting the work climate has and will continue to change; they mention the specifics of where and how one works will no longer matter provided results are delivered. Central to their argument is that of shifting demographics resulting in a "significant number of workers over 40 comprising the work force", "more women entering and staying in the work force" and "Latinos composition is expected to double to 30% of the US population by 2050" (Meister & Willyerd, 2010, p. 16).

Meister and Willyerd (2010), initially discuss a new type of worker necessary to compete in the future suggesting a "rise in a new segment of workers requiring "tacit skills such as problem solving, judgment, listening, data analysis, relationship building, and collaborating and communication with co-workers" will be needed (p. 20); however, much of their discussion is centered on the Millennial generation. Although an outcry of the "Knowledge Economy", what begins as a conversation about a new breed of employee quickly becomes focused on the generations and the Millennials. While aspects of the ten forces speak to the youngest generation in the workplace - the Millennials - it is as if to say this is the only generation that really matters.
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Format: Hardcover
Meeting the ever-changing demands of the workplace is the focus of Jeanne Meister and Karie Willyerd's new book, the 2020 Workplace. The book provides a good overview, fact base and framework for understanding the challenges we will all face in the very near future. If you were going to read only one book about future workforce dynamics, demographics and differences, then this would be a book I recommend you read.

Workplace 2020 seeks to describe the changing nature of work and the unique environment we will all face as five generations cohabitate in the workplace. The authors support their positions and findings with a range of survey data, other studies and case examples that demonstrate that they know the subject well.

The authors define the 2020 workplace as "an organizational environment that provides an intensely personalize, social experience to attract, develop and engage employees across all generations and geographies." (Page 72) That definition is based on 10 trends that the authors believe have already reshaped the workforce.

1. Shifting workplace demographics - as more young people enter the workforce and those already there stay longer.
2. The knowledge economy - highlighting the changing nature of work toward scarce highly skilled jobs rather than lower skilled transactional work.
3. Globalization - workforces are not longer local, regional or national, they are transnational and transformative
4. The digital workplace - redefining the nature of work and the means of collaboration
5. The ubiquity of mobile technology - impacts the workforce from two perspectives. First, the office is where you are and second the availability of mobile learning.
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