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Very easy read, and I liked it as much as Levine's "Guerilla PR." Great books for research.
You will most likely flat out disagree some of them, but I would challenge you to read the book in its entirety and then, over time see if and how the "laws" apply.
If you would like to speed up six years of college into six hours of reading and study - buy this book.
Fantastic!- I studied Marketing at university for 3 years- this was in some ways more useful because it is so succinct and flies in the face of conventional thinking.Published 26 days ago by Stephen Procter
A sometimes chilling insight into the depths of marketing, but absolutely fascinating and quite useful if you're looking to go in that direction!Published 1 month ago by Shanna
This publish is from 2002... and although it has some 'dated predictions', found that it was a super read that reinforced and reminded me of what branding is about.Published 1 month ago by Susan M. Harrison
Sad to say that this book was written based on anecdotal pontification about branding. There is nothing that you can glean from this book that isn't common sense. Read morePublished 1 month ago by Jennifer Harmon
This book showcases 22 vavluabe branding tips, including branding on the web. These tips are deomstrated to help business distinguishing itself in revelent market and thus... Read morePublished 1 month ago by .
Dated on the Internet section, but solid on outernet branding. It's a great primer on the basics of branding with a lot of good real world examples.Published 2 months ago by Mabiamu