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Very easy read, and I liked it as much as Levine's "Guerilla PR." Great books for research.
You will most likely flat out disagree some of them, but I would challenge you to read the book in its entirety and then, over time see if and how the "laws" apply.
If you would like to speed up six years of college into six hours of reading and study - buy this book.
Sad to say that this book was written based on anecdotal pontification about branding. There is nothing that you can glean from this book that isn't common sense. Read morePublished 10 days ago by Jennifer Harmon
This book deomostrates 22 vavluabe branding tips, including branding on the web. These tips are deomstrated to help business distinguishing itself in revelent market and thus... Read morePublished 18 days ago by .
Dated on the Internet section, but solid on outernet branding. It's a great primer on the basics of branding with a lot of good real world examples.Published 1 month ago by Mabiamu
Technology years are like dog years, so this book is very dated, as the book itself says about printed catalogs, it was dated the day it was printed. Read morePublished 3 months ago by Bob Buckley