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Very easy read, and I liked it as much as Levine's "Guerilla PR." Great books for research.
You will most likely flat out disagree some of them, but I would challenge you to read the book in its entirety and then, over time see if and how the "laws" apply.
If you would like to speed up six years of college into six hours of reading and study - buy this book.
Dated on the Internet section, but solid on outernet branding. It's a great primer on the basics of branding with a lot of good real world examples.Published 7 days ago by Mabiamu
Technology years are like dog years, so this book is very dated, as the book itself says about printed catalogs, it was dated the day it was printed. Read morePublished 2 months ago by Bob Buckley
This was recommended by one of my professors. A must-have for anyone in the business of marketing or related fields, including graphic designers. Read morePublished 3 months ago by Ricky W.
the first part of the book gives great insight into human psychology. if you're launching a new product or struggling with growth it's worth a read. Read morePublished 3 months ago by David Boctor
Good but some laws are a repetition of the others or the inverse rather...but still they touch on some great points about branding.Published 4 months ago by narrin