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Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
Interesting read but only applies to upper mgmt. Excellent corporate history. Discusses many avoidable pitfalls. Somewhat redundant at times. ThanksPublished 8 days ago by Larry Weaver
This book has the courage to point out the bad habits most marketing people practice and puts these habits into perspective. Read morePublished 14 days ago by Anne
This is a very interesting book, that exposes the fallacy of of marketing at big companies. I've always felt the bureaucracy tramples on creativity. Read morePublished 23 days ago by Ron Mahon
i'm rich now....sooooo rich....buy this book and you'll get rich too!!Published 1 month ago by Kevin M.
This boom was assigned for a class. Thoroughly enjoyed reading it! Probably the only book I've ever been assigned that I actually looked forward to readingPublished 1 month ago by Breanne
Simple and powerful book that explains do's and don't's in marketing. You are easily use it to benchmark your own business against the 22 laws and use it as a guideline to make... Read morePublished 1 month ago by Charlotte Møller-Andersen
Quick to the point. Still relevant on many levels. Recommend to all business owners and entrepreneurs. Interested in the other book now.Published 1 month ago by Joshua Gumbayan
Reading this today feels like it might not be 100% true. I did still really enjoy every part of it. It made me think of different products today at my own business and others. Read morePublished 2 months ago by Joseph W. Manning
Easy read packed with super useful information and tactical business advice to be as successful as you want. Read morePublished 2 months ago by Yvonne Bustamante