|Amazon Price||New from||Used from|
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
Reading this today feels like it might not be 100% true. I did still really enjoy every part of it. It made me think of different products today at my own business and others. Read morePublished 7 days ago by Joseph W. Manning
Easy read packed with super useful information and tactical business advice to be as successful as you want. Read morePublished 1 month ago by Yvonne Bustamante
Valuable for anyone who is interested in marketing a small business.Published 1 month ago by Samaara Robbins
A little dated but the concept stands true. The philosophies make sense and are easy to grasp. The examples bring this book together nicelyPublished 1 month ago by Gina
Very realistic, easy to understand and full of real life examples. easy to follow and a joy to listen to every time i got in my car. Read morePublished 1 month ago by Invictus
The insights in this book are worth a mint. The examples are a bit outdated, but that hardly matters since the laws are timeless. A great read!Published 2 months ago by Matthew Drew
As great man once said fundamentals are most important this book reminds us in a precise manner what most sales manager keep forgetting .Published 2 months ago by HARSH
Very educational and informative book, used it for my e-MBA classes, has plenty great information, was able to get some new ideas and tips for management classes and was able to... Read morePublished 2 months ago by AndreyA
this book realy helped me with my buisiness. it's written in very simple and clear words.
it describes the fundamental laws of marketting. Read more