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Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
I really enjoyed this book. The concepts were very simple and easy to understand. I loved the use of examples to illustrate the various points. I like the idea of marketing laws. Read morePublished 1 month ago by Shalena D.I.V.A. (Author)
One of the best marketing books. It does't matter when you read it ... this book is timelessPublished 1 month ago by Alexander
The book is out-dated (1987), which shows some the books issues because Apple broke several of the laws in their success & a lot of examples of leading companies from the book... Read morePublished 1 month ago by Christopher Parsons
This is a great book! Easy to read and digest. I do further research of the quick case studies mentioned in the chapters and learned so much more. Read morePublished 1 month ago by ac_360
If you like their book, positioning, this is a great accompaniment to it. There's a lot of great information in there... Read morePublished 1 month ago by Matthew Coast
A really good read, valuable information. This book is a short read, but was very helpful. One thing that I enjoyed reading in this book was chapter 2. Read morePublished 1 month ago by Michael McCullough
Awesome book! Anyone in business in any capacity should have it on their shelf.Published 1 month ago by Doug