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Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
have been studying up on opening my website and expanding my video work. this has answered several questions for me. love itPublished 13 days ago by walter w. grigg
It is a book written a while ago but the laws still apply. It is very interesting to see where the companies that he wrote about back then are today and see they what he wrote... Read morePublished 18 days ago by Ron Zagel
I really enjoyed this book. The concepts were very simple and easy to understand. I loved the use of examples to illustrate the various points. I like the idea of marketing laws. Read morePublished 1 month ago by Shalena D.I.V.A. (Author)
One of the best marketing books. It does't matter when you read it ... this book is timelessPublished 2 months ago by Alexander
The book is out-dated (1987), which shows some the books issues because Apple broke several of the laws in their success & a lot of examples of leading companies from the book... Read morePublished 2 months ago by Christopher Parsons
This is a great book! Easy to read and digest. I do further research of the quick case studies mentioned in the chapters and learned so much more. Read morePublished 2 months ago by ac_360