seach engine optimization web, Computer, Science, Technology, Internet, World, Wide, Web
Book Description
Editorial Reviews
Review
".... the very little bit that I just read from the website of the book seems quite good well balanced stuff" -- SearchGuild.com Site Administrator
From the Publisher
With the Google IPO and the launch of the new Microsoft Algorithmic Search Engine the Internet is once again sexy and exciting. Post dot.com there is a new realism, the days of hubris and overpaid consultants are over. Today’s "Interpreneurs" want results. Gone are the endless advertising budgets for print and television.
The eCommerce battleground is the search engine.
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
The "ABC of SEO" is an alphabetic tour through the often obscure world and language of Search Engine Optimization and Marketing. All the important SEO subjects including competition analysis, keywords, links and page ranking algorithms are well and clearly covered. Although the A-Z format sounds dry the book is easy to read from cover to cover. The author provides many interesting anecdotes and asides and has an engaging writing style.
The "ABC of SEO" scores highly by pointing out both good and bad practices and is an ideal read for anyone thinking of hiring an outside optimization firm or who wants to put in place a methodology for a team working on websites. It would also be of great use to any web author or blogger wishing to optimize their own site.
The book does not assume any knowledge about search engine marketing beyond basic concepts of the Web and HTML. An ideal book for anyone wanting to better promote their website.
The "ABC of SEO" scores highly by pointing out both good and bad practices and is an ideal read for anyone thinking of hiring an outside optimization firm or who wants to put in place a methodology for a team working on websites. It would also be of great use to any web author or blogger wishing to optimize their own site.
The book does not assume any knowledge about search engine marketing beyond basic concepts of the Web and HTML. An ideal book for anyone wanting to better promote their website.
7 of 7 people found the following review helpful
Format:Paperback
This is a surprising book. I bought on the recommendations here and elsewhere, but when I pulled it from the box I was underwhelmed by it's size. As has been implied here, I was guilty of unfairly judging the book by it's cover. Who'd have thought that a tiny little book could have such a high density of high quality material?
I've been surveying the SEO landscape, playing catch-up so to speak, and have bought a number of highly-rated SEO and "make money on Google" books recently. This little book provides a highly-concentrated bundle of insights, and is money well-spent. It's certainly up there with the O'Reilly books in terms of the density of useful information and clarity of thought.
My only negative note (a very, very mild one) is that it's structured, literally, with A-B-C chapters. Consequently, it's not a "sit down and read" book. It's more like an encyclopedia, which actually means it'll be a good reference book later on.
I've been surveying the SEO landscape, playing catch-up so to speak, and have bought a number of highly-rated SEO and "make money on Google" books recently. This little book provides a highly-concentrated bundle of insights, and is money well-spent. It's certainly up there with the O'Reilly books in terms of the density of useful information and clarity of thought.
My only negative note (a very, very mild one) is that it's structured, literally, with A-B-C chapters. Consequently, it's not a "sit down and read" book. It's more like an encyclopedia, which actually means it'll be a good reference book later on.
7 of 8 people found the following review helpful
Format:Paperback
Being French and having set my own website a couple of years ago, I was looking for an "easy of access" book which would not only explain technical terms I'd come across before but also give the practical information you need when you try to develop/optimise your website.
I found David George's book extremely pleasant to read - no convoluted explanations here, it is a practical A to Z of terms used in the business with each time a more or less detailed explanation (depending on the complexity of the relevant term) of the meaning of specific terms as well as very practical examples.
It is a proper practical guide, i.e. you feel that someone is giving you his own method as to how to take such or such a step andhow to avoid pitfalls and overcome hurdles.
The good thing is that you don't have to read it from the first page onwards... but you may end up doing it like I did! If you already have a bit of knowledge (even basic) in the website optimization area, you will be able to easily find your way through this practical book.
I would say that we can all find what we are looking for in that book, the more experienced you are, the more you'll be able to scan it through to look for the most professional/technical tips. If you are not so experienced or need to improve your knowledge you will have pleasure in reading it from cover to cover. Mr George's sense of humour certainly helps the reader not only learn a lot from this book but also entertain him/herself.
I would therefore very happily recommend it.
I found David George's book extremely pleasant to read - no convoluted explanations here, it is a practical A to Z of terms used in the business with each time a more or less detailed explanation (depending on the complexity of the relevant term) of the meaning of specific terms as well as very practical examples.
It is a proper practical guide, i.e. you feel that someone is giving you his own method as to how to take such or such a step andhow to avoid pitfalls and overcome hurdles.
The good thing is that you don't have to read it from the first page onwards... but you may end up doing it like I did! If you already have a bit of knowledge (even basic) in the website optimization area, you will be able to easily find your way through this practical book.
I would say that we can all find what we are looking for in that book, the more experienced you are, the more you'll be able to scan it through to look for the most professional/technical tips. If you are not so experienced or need to improve your knowledge you will have pleasure in reading it from cover to cover. Mr George's sense of humour certainly helps the reader not only learn a lot from this book but also entertain him/herself.
I would therefore very happily recommend it.
Most Recent Customer Reviews
Not what I was looking for.
If you are looking for a book that is a Dictionary for SEO terms then this book is for you.
Published on May 11, 2009 by Sandy Gilley
It says a lot, yet it says nothing
It's a refference book for mid-level SEO's. It's not for beginners. Read the SEO Bible by Jerri L. Ledford, it's a wee bit better.
Published on July 3, 2008 by Angel Gugliotta
Good Information
I needed something quick and fairly down to earth on SEO. This was a great approach and I have learned allot about it!
Published on August 31, 2007 by Connie
It gives you general information about SEO
Although it didn't really teach you how to do SEO on your website. This book will give you general information about SEO. Read more
Published on August 5, 2007 by Victoria
Don't waste your time
This book seems to be a compilation of webmasterworld forum posts where the titles are ordered in alphabetical order.
Do judge the book by its cover.
Do judge the book by its cover.
Published on March 30, 2007 by Bucaro
Very broad area covered, but detailed at the same time
I was a bit skeptic about this book and walked by it multiple times before I bought it. It was one of the newest SEO books available so I thought that it might have something... Read more
Published on July 24, 2006 by Carsten Cumbrowski
SEO
SEO is as important to a web site as marketting to a product. This books outlines the seo stratagies and the pros and cons of SEO.
Worth giving attention. Read more
Worth giving attention. Read more
Published on April 7, 2006 by Software Architect
A Great Book!
After purchasing ABC SEO from amazon.com I found myself entangled in this book. It is extremely informative, and helped me get my site higher on Google, and other search engines. Read more
Published on November 29, 2005 by C. Wilkins
Don't Judge it By It's Cover
I know you are not supposed to judge a book by its cover but what about it's title? Had I done either I would not have bought ABC, and had I not done that, I would have missed out... Read more
Published on October 18, 2005 by Stoney deGeyter
Inside This Book
(learn more)
First Sentence:
I don't know about you but I have got a stack of technical books sitting in my shelves. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
World Wide Web, Internet Explorer, Search Took, Markup Language, Uniform Resource Locator, Web Rank, Internet Service Provider, Maine Coon, Raleigh Bikes New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
I don't know about you but I have got a stack of technical books sitting in my shelves. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
World Wide Web, Internet Explorer, Search Took, Markup Language, Uniform Resource Locator, Web Rank, Internet Service Provider, Maine Coon, Raleigh Bikes New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
