Start reading The ABCs of Marketing on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

The ABCs of Marketing: Marketing for Small Businesses, Startups, & Non-Profits [Kindle Edition]

Quentin G. Love , Charles River Editors

Kindle Price: $2.99

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Book Description

It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things – often nothing more than themselves! Although Charles River Editors Marketing Series is geared toward business-oriented readers, the concepts of marketing can help people in all walks of life, including consumers.

When the Great Recession began taking its toll in 2008, millions of people found themselves out of work. At the same time, consumer technology was rapidly expanding unabatedly, with an explosion of tools like smartphones and iPads. With the convergence of a poor economy and emerging digital technology, millions of people have found that there is no time like the present to start their own business.

Deciding to form a startup and coming up with the ideas is tough enough. But as a recently formed start-up or small non-profit, it can be downright daunting to begin putting together a marketing strategy when you’re still trying to define your organization, let alone consider marketing it to other people. Fear not. You have the ability to imprint your brand in the minds of the outside world, as long as you follow the right steps.

In this ebook, you’ll learn how to:

Set Marketing Goals and Objectives
Plan an Initial Budget for the First Year
Manage the Marketing and Create a Marketing Calendar
Utilize Social Media and Public Relations
Use Great Customer Service to Your Advantage
And more!

Give yourself the necessary tools and information to help make your new project a success!


Product Details

  • File Size: 122 KB
  • Print Length: 27 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007ECDKOU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,334,224 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category