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The Advertising and Consumer Culture Reader Paperback – May 2, 2009

ISBN-13: 978-0415963305 ISBN-10: 0415963303 Edition: 1st

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Product Details

  • Paperback: 456 pages
  • Publisher: Routledge; 1 edition (May 2, 2009)
  • Language: English
  • ISBN-10: 0415963303
  • ISBN-13: 978-0415963305
  • Product Dimensions: 9.9 x 6.9 x 0.9 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #143,293 in Books (See Top 100 in Books)

Editorial Reviews


"This collection...was designed with the student in mind."


"Turow and McAllister have done a masterful job of collecting key works on advertising and consumer culture. A wonderful resource for a wide range of classes in media studies and beyond."

-Janet Wasko, University of Oregon

"The Advertising and Consumer Culture Reader offers a comprehensive assessment of the indelible impact that the marketing of consumer brands has on identity and interactivity in the modern age. The publication of this engaging and intellectually rigorous collection of essays could not arrive at a more appropriate time. With the strategies for monetizing—and mobilizing—global media audiences in the midst of thorough reformulation, this anthology will prove to be a valuable resource for anyone interested in charting how these accelerating trends are converging to transform our world."

-Christopher H. Smith, USC Annenberg School for Communication

About the Author

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge.

Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

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Most Helpful Customer Reviews

1 of 5 people found the following review helpful By candi on September 19, 2010
Format: Paperback Verified Purchase
This book literally has no point. It is a great read through the history of advertising but this is all done through an array of different people's articles and essays. Some are interesting but most are just a pain in the ass to actually read. They continually repeat what another article said.
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The Advertising and Consumer Culture Reader
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