Campbell, a political science professor, argues that presidential campaigns do
affect election results in a systematic, predictable way. Although these effects are constrained (by voters' partisanship, economic conditions, incumbency, and competition), Campbell gives post^-Labor Day campaigns credit, on average, for four percentage points' impact on the national vote, with the campaigns decisive in two of the last 13 elections (1948 and 1960). Over a longer period, campaigns have played a critical role in 20 percent of presidential races. Campbell describes the systematic and unsystematic effects of campaigns on both local and national levels; uses statistical analysis to challenge the notion that Americans are becoming less partisan; and suggests that campaigns exert much of their effect by influencing the partisanship of late-deciding voters. Larger libraries where serious studies of politics circulate will want to consider this thoughtful entry in the current debate over whether U.S. political campaigns matter and, if so, how much and why. Mary Carroll
--This text refers to an out of print or unavailable edition of this title.
"The American Campaign is the best book ever written by a political scientist about presidential campaigns."--Bill Mayer, Northeastern University
(Bill Mayer, Northeastern University)