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The American Campaign: U.S. Presidential Campaigns and the National Vote Paperback – January 14, 2008

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Product Details

  • Paperback: 336 pages
  • Publisher: Texas A&M University Press; 2 edition (January 14, 2008)
  • Language: English
  • ISBN-10: 1585446289
  • ISBN-13: 978-1585446285
  • Product Dimensions: 9.2 x 6.3 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #980,250 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

Campbell, a political science professor, argues that presidential campaigns do affect election results in a systematic, predictable way. Although these effects are constrained (by voters' partisanship, economic conditions, incumbency, and competition), Campbell gives post^-Labor Day campaigns credit, on average, for four percentage points' impact on the national vote, with the campaigns decisive in two of the last 13 elections (1948 and 1960). Over a longer period, campaigns have played a critical role in 20 percent of presidential races. Campbell describes the systematic and unsystematic effects of campaigns on both local and national levels; uses statistical analysis to challenge the notion that Americans are becoming less partisan; and suggests that campaigns exert much of their effect by influencing the partisanship of late-deciding voters. Larger libraries where serious studies of politics circulate will want to consider this thoughtful entry in the current debate over whether U.S. political campaigns matter and, if so, how much and why. Mary Carroll --This text refers to an out of print or unavailable edition of this title.


"The American Campaign is the best book ever written by a political scientist about presidential campaigns."--Bill Mayer, Northeastern University
(Bill Mayer, Northeastern University)

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Most Helpful Customer Reviews

By avidreader on December 11, 2013
Format: Paperback Verified Purchase
Are you a political junie? I got involved in my first campaign before I was old enough to vote and I have been hooked ever since. This book does a good job of telling it like it is and telling me what went on in other campaigns. It is interesting to see what goes on behind the scenes and the litle details you don't know about in a campaign. Good reading.
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