From Publishers Weekly
Copyright 2000 Reed Business Information, Inc.
No emotion, just logic, Spock says that this book is vital if you are gathering a pool of knowledge from which to draw as you brainstorm ways to make your project spread far and... Read morePublished 11 months ago by Spock
After reading this book I sat at my desk and came to realize the benefits of marketing and how people learn about products in this day and age. Read morePublished 17 months ago by charles romano
I liked a lot. I strongly recommended and specially to people who have never heard before about word of mouth.Published on January 7, 2013 by Amazon Customer
Written years before the appearance of Google, Facebook and the likes, this book has the merit of stressing the importance of mastering and approaching in a systematic way... Read morePublished on September 24, 2011 by Jayme Kopke
This came as advertised, in very good condition, no markings or highlighting or notes, and ON TIME. Very good experience.Published on April 8, 2011 by Ron from Florida
I can't believe that I am just now writing a review for this book seeing that it has been an invalable resource for me over the past 5 years. Read morePublished on May 25, 2010 by Cyrus Webb
The Anatomy of Buzz by Emanuel Rosen is a helpful tool for anyone trying to market a new product, service, company, or brand. Read morePublished on October 14, 2009 by Kelly Hughes
I found this book to be a great introduction to the idea of buzz marketing. Like its title suggest, Emanuel Rosen breaks down the elements and possibilities of buzz, and how... Read morePublished on August 19, 2008 by J. A. Dierschke
I enjoyed reading this as it was one of the first books on Buzz that I'd read.
It's packed with lots of great examples, for example I discovered the history of the term... Read more