Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of 'more' and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and efficient advocacy.
The Animal Activist's Handbook
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Editorial Reviews
Review
This book is so much more than a 'how-to' guide for activists. It is an inspirational and motivational opus from the two gentlest yet most effective giants in the movement. The Animal Activist's Handbook will elevate your activism and forever alter who you are and who you want to be. --Rory Freedman, #1 New York Times bestselling co-author of Skinny Bitch
The Animal Activist's Handbook is full of good sense, thoughtful advice, and practical action on helping all of us to reduce the needless suffering of our fellow creatures. I recommend it. --Matthew Scully, author of Dominion
The Animal Activist's Handbook punches way above its weight. Rarely have so few pages contained so much intelligence and good advice. Get it, read it, and act on it. Now. --Peter Singer, author of Animal Liberation and Ethics into Action
The Animal Activist's Handbook is full of good sense, thoughtful advice, and practical action on helping all of us to reduce the needless suffering of our fellow creatures. I recommend it. --Matthew Scully, author of Dominion
The Animal Activist's Handbook punches way above its weight. Rarely have so few pages contained so much intelligence and good advice. Get it, read it, and act on it. Now. --Peter Singer, author of Animal Liberation and Ethics into Action
About the Author
Matt Ball, along with Jack Norris, co-founded Vegan Outreach in 1993. Before working full-time as the Executive Director of Vegan Outreach, he was a Department of Energy Global Change Fellow, and earned degrees in the Department of Forest Ecology at the University of Illinois, and the Department of Engineering and Public Policy at Carnegie Mellon University. Vegan Outreach activists have distributed millions of detailed animal advocacy booklets around the world, with distribution growing every year. Along with Mr. Norris, Matt was elected into the Animal Rights Hall of Fame in 2005. Bruce Friedrich is vice president of policy and government affairs for People for the Ethical Treatment of Animals (PETA), the world s largest animal rights organization, with more than 2 million members and supporters. Before joining PETA more than 12 years ago, Bruce spent six years working with the poor of Washington, D.C. in a Catholic Worker hospitality house there, as well as leading demonstrations against globalization, imperialism, violence, and war. He has been a progressive activist for more than 20 years.
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More About the Author
Matt Ball, along with Jack Norris, co-founded Vegan Outreach in 1993. Before working full-time as the Executive Director of Vegan Outreach, he was a Department of Energy Global Change Fellow, and earned degrees in the Department of Forest Ecology at the University of Illinois, and the Department of Engineering and Public Policy at Carnegie Mellon University. Vegan Outreach activists have distributed millions of detailed animal advocacy booklets around the world, with distribution growing every year. Along with Mr. Norris, Matt was elected into the Animal Rights Hall of Fame in 2005.
Customer Reviews
Most Helpful Customer Reviews
19 of 20 people found the following review helpful
By P. Shapiro
Format:Paperback
The Animal Activist's Handbook offers invaluable suggestions for how to be as effective as possible in giving a voice to the voiceless. The plight of animals is so dire that we can't afford to engage in advocacy that isn't optimally useful in changing people attitudes about, and actions, toward them. I wish this book had been written when I first got involved in the animal protection movement--it would have made my early years as an animal advocate a lot more effective!
8 of 8 people found the following review helpful
Format:Paperback
Ball and Friedrich's contribution is aptly named a "handbook", though it's more than that. There is a great amount of useful information in one slim reference source, and a thoughtful distillation of so much that activists need to know. But it's not only for those who advocate. Others just wanting to know the ethical and practical case for compassion for all beings will find this a thorough resource that can be read quickly and grasped easily.
7 of 7 people found the following review helpful
By PSVeggirl
Format:Paperback
I found this book helpful and instructive in both giving some historical perspective as well as giving usefl ideas on how to be a better advocate for animals. Recommended reading for all who want to live their lives constructively in the pursuit of animal rights.
Most Recent Customer Reviews
5.0 out of 5 stars
Great for so many reasons
Learned more from this book than any other book about activism. I can't wait to read it again. Thank you.
Published 1 month ago by D. Doctor
5.0 out of 5 stars
Excellent Resource for those new and old to Activism!
I love this book. I recommend it to everyone who is interested in activism-- and not just animal activism. It is smart, understandable and succinct. Read more
Published on February 1, 2011 by aurora432
5.0 out of 5 stars
How to be a smart, effective advocate!
Excellent guidance for how to be as effective as possible in your advocacy for more compassionate choices. Read more
Published on November 17, 2010 by Vegangenic Jen
3.0 out of 5 stars
Manipulated reviews?
When I saw all the 5-star reviews I was impressed. Then I looked at all 34 of the them: 21 of them were from people who this was their one and only Amazon review; 5 others were... Read more
Published on September 22, 2010 by Kenneth Robinson
5.0 out of 5 stars
The most practical, concise, easiest reading book out there for...
I constantly refer back to the Animal Activist's Handbook for practical ideas on how I can better improve my own activism/dialogue with others. Read more
Published on September 20, 2010 by Brian Grupe
4.0 out of 5 stars
VegNews Magazine on The Animal Activists' Handbook
Two experienced activists, Matt Ball (Vegan Outreach) and Bruce Friedrich (PETA) have co-authored The Animal Activists' Handbook, a tight, packed volume. Read more
Published on March 17, 2010 by Cafe VegNews
5.0 out of 5 stars
It kept my interest from beginning to end.
I've been following animal issues for about 7 years, and before I started this, I had the expectation it would be too introductory. Read more
Published on August 1, 2009 by Brian Patrick
5.0 out of 5 stars
HIghly recommended for anyone who loves animals
This is not a book that proselyizes radical activism. It is, rather, a supportive and comforting book for all of us who love animals and want to help them. Read more
Published on July 8, 2009 by Teresa Wagner
5.0 out of 5 stars
How can I help?
After years of hearing and asking the question "How can I help?" and "What is the most effective thing I can do?" I finally have an answer to my questions! Read more
Published on July 1, 2009 by Jodi Lynne Chemes
5.0 out of 5 stars
Really useful book!
The Animal Activist's Handbook is the book I have been waiting for. Boy do I wish this book had been around years ago! Read more
Published on June 30, 2009 by Nettie Rose
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