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The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life Hardcover – May 20, 2008

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Product Details

  • Hardcover: 320 pages
  • Publisher: Atria Books; First Edition edition (May 20, 2008)
  • Language: English
  • ISBN-10: 1416561994
  • ISBN-13: 978-1416561996
  • Product Dimensions: 9.3 x 6.3 x 1.2 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (164 customer reviews)
  • Amazon Best Sellers Rank: #423,367 in Books (See Top 100 in Books)

Editorial Reviews


"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." --Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series

"The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it."--Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist

"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read!"--Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Everyone wants the answers to life's probing questions, particularly of business, financial freedom and how to make your life a masterpiece. My friends John and Murray have made their lives masterpieces and share from deep profound insight how you can make yours the same or even better." -- Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ®, co-author, Cracking the Millionaire Code and The One Minute Millionaire

"If you really want to attract and make things happen faster in your business and life, read The Answer now! John Assaraf and Murray Smith will put you on the road to riches as fast as anyone I know. Read it and give a copy to your best friend." -- Bob Proctor, of The Secret and author of You Were Born Rich

"This book does not hold anything back. It's got it all. How to THINK like someone who should be wealthy and then how to back it up with killer growth strategies backed by step-by-step plans for super growth. A must read for any CEO serious about amassing a fortune." -- Chet Holmes, bestselling author of The Ultimate Sales Machine

"There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes The Answer so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the 'how to' book of the century. Read and win!" -- Ian Percy, author Infinite Possibilities - Make Your Life a Masterpiece.

"This book is the first AND ONLY one I've seen that teaches you how to harness all three of the laws of attraction; gestation AND action together, to make extraordinary things start happening in your business right away! John and Murray have packaged a lifetime of highly result-certain expertise into this content-rich book. If you business isn't living up to your vision, this is the one book and philosophy of predictable, unstoppable growth that you need to read, learn...and do!" --Jay Abraham, Marketing Guru

"The Answer is inspiring. It motivates you to go after the grandest version of the greatest life and business you ever envisioned for yourself with the knowledge that it is absolutely possible. The Answer gives you the tools to change your life. This is one of the most exciting books I have ever read."-- Suzanne Somers

About the Author

John Assaraf is one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon. He has shared his expertise on achieving financial freedom and living an extraordinary life with millions of viewers on Larry King Live, The Ellen DeGeneres Show, and dozens of other media venues worldwide. Visit John online at

Murray Smith is a business growth expert who has built thirteen businesses, including Indian Motorcycle which he bought just the name from bankruptcy and built it into the second largest U.S. motorcycle company. He has helped thousands of small business owners in thirty countries and has been featured in national and international media, including Forbes, Entrepreneur, CBC, CNN, and NBC. Murray currently owns three companies that help business owners discover new and untapped revenues by focusing on strategies to help increase revenues from their existing clients and attract new clients. Learn more at and

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Customer Reviews

This audio book is great!
There are also plenty of practical resources in this book for the reader to use immediately.
Gary Dale Cearley
This Book is life changing for those that are willing to follow the steps.
Efficience LLC Gregory D'Amico

Most Helpful Customer Reviews

191 of 204 people found the following review helpful By Gary Dale Cearley on July 20, 2008
Format: Kindle Edition
Before I get into discussing this book I would like to tell a bit of a personal story relating to this book. It is a story that hopefully might even make the book even more interesting to prospective readers. To relate this story to you will make my review a good bit longer than normal, but please bear with me because this story really does have to do with what's in this book...

Last year I watched the international phenomenon, The Secret, which has swept the globe with its message: "Everything that you have, make or do happens because of your thoughts. Everything that happens to you, whether you wanted it to happen or not, was attracted to you by your subconscious mind. This is known as the Law of Attraction. If you want to have a better life, use the Law of Attraction to your benefit."

What The Secret was putting out there was that we are responsible for our own conditions but we need to align what we want in life with our subconscious before we can truly change.

I took this in as positive thinking, as a "philosophy", so to speak but I decided to give the Law of Attraction a try. But after putting a small amount of effort into its practice by trying to manifest some small things - a second trip to Egypt in the same year, an interview in a newspaper, etc., I found the Law of Attraction to be rather true in my life. Thus with no more guidance than the information in that film I started experimenting with one of my businesses last year, a business that hadn't been faring too well in the recent past. To my joy this business turned around and doubled in size within ten months. I then used the same principles to find my sweetheart and in a matter of weeks I found a wonderful girl, just as I had imagined her to be even before I knew her.
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63 of 69 people found the following review helpful By Julie Neal VINE VOICE on June 9, 2008
Format: Hardcover
As a small-business owner, I was drawn to the title of this book like metal to a magnet. The Answer! The subhead reads: Grow any business, achieve financial freedom, and live an extraordinary life. That's quite a promise. I give this book five stars because of how it delivers on that promise; with a blending of philosophy on how to think more successfully with practical approaches on how to implement that success. It's not just theory, but rather a mix of metaphysical and step-by-step instructions bringing it all down to earth.

"Thought is the most powerful force in the universe." This inspiring idea forms the basis for the theories in this book. The Answer gives you tools to harness your thoughts and turn them into your dreams.

Here's the chapter list:

Introduction: The Question
1. Inside the Box: John's Story
2. The Search for How the World Works
3. The Law of Attraction
4. The Universe Inside Your Brain
5. How to Change Your Mind
6. Your Dream Business
7. The Neural Reconditioning Process
8. Neural Reconditioning FAQs
9. The Important Things: Murray's Story
10. Vision, Focus, Action
11. Your Ideal Customer
12. Innovating Your Business
13. Finding Your Business's DNA
14. Reaching Your Ideal Customer
15. Big Thinking
Conclusion: The Path

Appendix 1: Customer Survey Forms
Appendix 2: The Five Major Industries: Common Hot Buttons
Appendix 3: Distribution Channels, Marketing Strategies, and Marketing Tactics
Appendix 4: The Five Major Industries: Common Distribution Channels and Marketing Strategies
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69 of 76 people found the following review helpful By Thom Scott on May 26, 2008
Format: Hardcover
"The Answer" cost me a night's sleep.I picked it up to read after tucking the kids in at 9 and finished it at 1:30 and then was excitedly journaling and mapping out plans the rest of the night.

It's nothing short of amazing! Great philosophy is all well and good. But, when you can take what seems to be an ethereal subject matter like the law of attraction and lay out a real system of application and on top of that actually weave in PRACTICAL ACTIONS one can take to ensure we're "doing our part" to set ourselves up for receiving in business - that's just downright LIFE-CHANGING!!!!

To me, "The Answer" is the missing ingredient that brings the principles of "The Secret" to concrete fruition! The authors have given such a complete plan of both the mental and physical actions one must take to achieve success, that literally ANYONE armed with desire and enough determination to stick to it can and will see their dreams come to life! I am excited to share this great treasure with family, friends, my readers, audiences, coach clients ... everyone I know or come in contact with. It's THAT good!"
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56 of 69 people found the following review helpful By Chellie Campbell on May 27, 2008
Format: Hardcover Verified Purchase
As a self-help author myself, I read over 100 books a year on success, happiness, and making money. I have taught Financial Stress Reduction Workshops for the past 18 years, and I am intimately familiar with the problems business owners encounter while trying to create and build their businesses from scratch. It takes a lot to impress me these days, but I have to say this new book by John Assaraf is one of the best I've ever read. A featured teacher in "The Secret", he and his co-author Murray Smith have built 17 multimillion-dollar companies in the last 20 years. They know "The Secret" of making money in your business, and their new book gives you not just "The Answer" but many answers to the questions business people have in their minds, number one of which is "How am I going to make money in my business?"

They outline the quantum physics in a way that is completely understandable (did you know that Hungarian author and philosopher of science Ervin Laszlo calls the field that underlies and connects all things the "A-Field" in homage to the Akashic Records?), and I loved this description of the building blocks of our physical reality: "...once you look deep within the heart of atoms, these `indivisible particles' are not at all like the neat little miniature solar systems of billiard balls everyone had expected, but were something far messier: They were something like tiny packets of possibility." Your atoms are made of possibility! But they are completely practical in their exhortation to apply the Law of Action as well as the Law of Attraction: "Because if all you do is sit around and visualize, the men in the overalls with the big trucks will come and take away your furniture." How true! And it made me chuckle at the same time.
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