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on January 12, 2005
Vince Poscente has created a powerful little book that will propel you to be the best you can be. Written as a quick read using an entertaining allegory between an ant and the elephant, the book contains strategic tools that you can use to create peak performers personally and personally.

Vince also weaved in his great sense of humor that had me laughing out loud! The crux of the book is his five-step program that he calls the 5 C's. Here are the 5 C's that you will learn about in the Ant and the Elephant:

1. Clarify your vision.

Make fear your friend, not your master. You don't know what you don't know. Open your mind to discover possibilities that may not be obvious at the time. Zero in on a goal that has depth of meaning. The journey has to be worth taking.

2. Commit to cultivating positive dominant thoughts.

Shift beliefs, attitudes and truths so they are in alignment with your vision. Envision having the goal, rather than merely wanting the goal.

3. Consistently focus on performance.

Experience the goal as though it were happening right now. Show your gratitude consistently.

4. Strengthen confidence.

Frustration will lead to negative thoughts. Negative thoughts add fuel to more negativity. This negativity can be a pattern that destroys confidence. No two thoughts can occupy the mind at the same time. Replace negativity with positive, confident thoughts.

5. Control the response to any situation.

Unforeseen circumstances will arise. Expect the unexpected. Anticipate your response to challenges as well as your team's.

Zev Saftlas, Author of Motivation That Works and founder of
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on November 6, 2004
I found The Ant and The Elephant an excellent resource on self development not only in the workplace but also in my personal life. I read this book at a time when my family was going through a great loss of a loved family member. As in all situations in life we are always faced with the projection of negativity from unexpecting sources. This book helped me in being the guide for those around me not to get caught in the patterns of negativity but focusing on the joy we had for one another.
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on August 16, 2007
Vince Poscente is an incredibly gifted speaker, and his wisdom shines through in The Ant and the Elephant. The story of Adir's journey to the oasis, and the helpful action steps and "Notes to Self" that are liberally sprinkled throughout this delightful story, can help any reader dream bigger dreams and think more clearly about how to overcome the barriers that stand between them and the realization of those dreams. I plan to highly recommend this book to the readers (all over the world) of my Spark Plug newsletter, and I highly recommend it to the readers of this review. -- Joe Tye, CEO of Values Coach America
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on June 25, 2006
The best thing I took away from this book is the idea that life actions are much more powerful and effective when they stem from beliefs that you 'have' things rather than from beliefs that you 'want' things. Reaching nirvana is all about believing you already have it. This book helped me figure out how to spend about 12 hours total over a few days in a heightened state of contented 'having'. It's only fair; the lessons do take commitment from the reader to achieve extended periods of contentedness. Mileage may vary. ;-) I know I can go back to the book and get there again; it's a pretty good roadmap.
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VINE VOICEon July 4, 2010
I love parables and alagories. I don't know what it is exactely, maybe it is a return to the cartoon parables we watched in the 50's and 60's, but parables seem to be a great way of illustrating complex issues simply. THE ANT AND THE ELEPHANT is a great little story by Vince Poscente that represents the struggles between our conscious mind (the ant) and our subconscious mind (the elephant).

Late in the book (in the afterword), Poscente explains that in one second of time the conscious mind uses some 2 thousand neurons, but the subconscious mind in the same second of time uses 4 billion neurons. Is it any wonder why we want to do one thing (stop smoking, eat less, exercise more, get to bed earlier, etc) but we end up doing just the opposite? We make decisions with our conscious mind, but let our subconscious mind control our actions.

This story is about Adir, the ant. Adir lives on the back of Elgo the elephant, although at first he doesn't even realize he lives there. Adir and Elgo both want to reach the oasis, representative of our personal goals, but Elgo (the subconscious) keeps leading them astray. Adir, with the help of a very wise mentor and coach, Brio the owl, begins to learn how to control Elgo's actions.

This is a fun little story and is a quick and easy read. I really liked Poscente's writing style. He interjects tidbits of humor into the story and at the end of each chapter, he reviews the action item that needs to be taken. Follow these steps and you will find your oasis.
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on November 17, 2014
A brilliant parable that delivers a powerful and easy to understand message. Really is a book that everyone should read in order to understand how important it is to lead yourself in order to lead others.
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on September 3, 2004
Vince Poscente has written a winner. The Ant and the Elephant is solid and is sure to have a major positive impact. Vital life and business concepts made simple in a practical and entertaining parable. The five step action plan is a true find. The workplace will never be the same - thank goodness. A must read for leaders. This book should come with a highlighter.
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on July 20, 2015
The author lays out a delightful story about an ant on the back of the elephant and his quest to control the elephant. In this parable, the ant is the conscious, intentional part of the mind and the elephant is the unconscious emotional side. In the story, the "ant" must learn to control the "elephant" in order to achieve the goal of getting to a place called oasis. The ant discovers that the elephant is exceptionally more powerful than the ant and with the proper guidance, the ant can use that power to his benefit. The story really about leadership of the self. It is easy to follow, entertaining, and lays out a simple 5 step prescription of how to influence the "elephant."
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on March 3, 2014
This book was used in our monthly readers club. It has been enlightening and has opened a few eyes to possibilities of expansion, both business-wise and personally. The book was delivered as promised.
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on June 20, 2014
I've read plenty of other books on this subject - getting your subconscious mind inline with your conscious mind...and none have been able to make it click and walk you through it. The best part of the book is when it discusses the failure points...the stuff I've been through personally in multiple attempts on this journey of alignment, and how those examples really hit home and offered advice on how to work through it. Really, really relevant book.
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