"In its bold presentation of an emergent subfield – anthropology of media – this comprehensive collection is a timely resource for students and others interested in cross-cultural research on mass communication. Destined to become a standard text, it explores a wide range of theoretical ideas and spotlights fascinating case studies. Highly recommended!" Harald E. L. Prins, Society for Visual Anthropology (1999–2001)
"Provides a unique collection of classic and vanguard, theoretical and substantive studies that demonstrates the centrality of anthropology to contemporary media studies. By a judicious selection of fascinating papers this volume is able to go beyond any single study to reveal the many different ways an anthropology sensitive to political and economic environments can investigate the production, consumption, and consequences of media by creators and users. As such it makes the ideal foundation for teaching a subject that has now clearly come into its own." Daniel Miller, University College London
This book engages readers in a critique of how mass media represent & construct both Western & non-Western cultures. The book also provides a defining collection on the emergent field of the anthropology of media.