The Anthropology of Media: A Reader (Blackwell Readers in Anthropology, No. 2) 1st Edition

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ISBN-13: 978-0631220947
ISBN-10: 0631220941
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Editorial Reviews

Review

"In its bold presentation of an emergent subfield – anthropology of media – this comprehensive collection is a timely resource for students and others interested in cross-cultural research on mass communication. Destined to become a standard text, it explores a wide range of theoretical ideas and spotlights fascinating case studies. Highly recommended!" Harald E. L. Prins, Society for Visual Anthropology (1999–2001) <!--end-->

"Provides a unique collection of classic and vanguard, theoretical and substantive studies that demonstrates the centrality of anthropology to contemporary media studies. By a judicious selection of fascinating papers this volume is able to go beyond any single study to reveal the many different ways an anthropology sensitive to political and economic environments can investigate the production, consumption, and consequences of media by creators and users. As such it makes the ideal foundation for teaching a subject that has now clearly come into its own." Daniel Miller, University College London

Book Description

This book engages readers in a critique of how mass media represent & construct both Western & non-Western cultures. The book also provides a defining collection on the emergent field of the anthropology of media.
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Product Details

  • Paperback: 432 pages
  • Publisher: Blackwell Publishing; 1st edition (February 15, 2002)
  • Language: English
  • ISBN-10: 0631220941
  • ISBN-13: 978-0631220947
  • Product Dimensions: 6.8 x 1.3 x 9.7 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #949,560 in Books (See Top 100 in Books)

More About the Author

Richard Wilk is Provost professor of anthropology at Indiana University where he directs the Food Studies Program. With a PhD in Anthropology from the University of Arizona, he has taught at the University of California Berkeley, University of California Santa Cruz, New Mexico State University, and University College London, and has held fellowships at Gothenburg University and the University of London. His research in Belize, the USA and West Africa has been supported by two Fulbright fellowships, grants from the National Science Foundation, and from many other organizations. He has also worked as an applied anthropologist with UNICEF, USAID, USDA, Cultural Survival and a variety of other development organizations. Most recently he has testified in several important Indian land tenure cases in the Belize Supreme Court. His initial research on the cultural ecology of indigenous Mayan farming and family organization was followed by work on consumer culture and sustainable consumption, energy consumption, globalization, television, beauty pageants and food. Much of his recent work has turned towards the history of food, the linkages between tourism and sustainable development, and the origin of modern masculinity. His publications include more than 125 papers and book chapters, a textbook in Economic Anthropology, and several edited volumes.
When he is not teaching or writing, Rick is cooking, eating, fishing, turning wooden bowls and platters, or traveling somewhere to give a lecture or visit a student. He is extremely proud of the wonderful graduate students he has had an opportunity to work with at Indiana, many of whom have gone on to brilliant careers. The chance to work with creative, intelligent and committed students keeps him young, mentally alive, and always developing new interests and ideas.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By C. Collins on July 23, 2012
Format: Paperback Verified Purchase
I purchased this book for a media anthropology class a couple of years ago and am happy to say that I still own it today. It's the single most comprehensive guide to media anthropology that I've come across. There are others out there but few that are as comprehensive and interesting as this one. It features many prominent articles and readings that are invaluable to the field of media anthropology all in one convenient place and it is punctuated by introductions in each section from the editors.

This is an excellent book for students, but I wouldn't advise it for a more casual reader unless they're willing to get in there and dig into the material. Many of the readings are fairly dense in both ideas and writing style and I am glad that I had a professor to help me get through it. But if you're looking for one book to sate your curiosity about the history and current state of media as viewed by anthropologists (an admittedly small group of people, no doubt) then this is a good choice.
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2 of 3 people found the following review helpful By mh on May 7, 2012
Format: Paperback
Let me say straightaway that I have not read this reader on the anthropology of media, though I have read several of the selections that are included. I have posted this five-star review simply to counterbalance the idiotic two-star review of the book's *binding.* As soon as the other review is removed, I will gladly remove my own. But since I'm doing this, I might as well add the table of contents to give you a better sense of the content.

Acknowledgments.
Timeline of Media Development.

Introduction: Kelly Askew and Richard R. Wilk.

Part I: Seeing/Hearing is Believing: Technology and Truth:.

1. The Medium is the Message: Marshall McLuhan.

2. The Technology and the Society: Raymond Williams..

3. Mead and Bateson Debate: On the Use of the Camera in Anthropology: Margaret Mead and Gregory Bateson.

4. The Ambiguity of the Photograph: John Berger.

5. Save, Save the Lore!: Erika Brady.

Part II: Representing Others:.

6. The Gaze of Western Humanism: James C. Faris.

7. The Color of Sex: Postwar Photographic Histories of Race and Gender: Catherine Lutz and Jane Collins.

8. The Imperial Imaginary: Ella Shohat and Robert Stam.

9. Complicities of Style: Dave MacDougall.

Part III: Representing Selves:.

10. Hollywood and the USA: Hortense Powdermaker.

11. Yoruba Photography: How the Yoruba See Themselves: Stephen F. Sprague.

12. Relationships: Daniel Miller and Don Slater.

13. Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity: Faye Ginsburg.

Part IV: Active Audiences:.

14. Radio Texture: Between Self and Others: Jo Taachi.

15.
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Format: Paperback Verified Purchase
The book came on time, that I appreciate-- but within a week the first chapter had ripped out of the binding! By the end of the semester the thing will surely be in pieces.
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The Anthropology of Media: A Reader (Blackwell Readers in Anthropology, No. 2)
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