Carmine Gallo, the author of The Apple Experience has done a wonderful job of capturing the soul of Apple - the heart of the experience.
I found a lot of the concepts directly applicable to my job and recommend the book to anyone who needs to provide superior customer service, regardless of industry.
I will now look at how the best companies provide customer service, right along with how I will notice how other companies could do it better.
I'm a big fan of Carmine! He organizes, translates and presents Apple's brand experience in a clear and cohesive way. Read morePublished 1 month ago by malo
I purchased the book to see if I could take some of the ideas that Apple uses to train their employees and give their customers the perfect experience. Read morePublished 1 month ago by Knight1649
Apple and customer loyalty go hand and hand. Excellent read about a great companyPublished 4 months ago by Jeffrey H Bowen
I've read a great many books on customer service and this is among the best - providing an opportunity for success through following the example of a master.Published 7 months ago by Allen R Keller
This was my second book by Carmine Gallo. Great writing, easy to read and to comprehend the material. I always inspired by apple products, now I know why!Published 9 months ago by natasha
Coming from a Retail environment, this book opened my eyes to some great best practices from a great brand. Very enlightening.Published 10 months ago by Eydie D Maggio
The author could have said and written the same book in one third of the pages, because most of the observations and information are repeated again and again and the writer is a... Read morePublished 13 months ago by Jay