Start reading The Art of Being Unreasonable on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

The Art of Being Unreasonable: Lessons in Unconventional Thinking [Kindle Edition]

Eli Broad , Michael R. Bloomberg
3.8 out of 5 stars  See all reviews (30 customer reviews)

Digital List Price: $24.95 What's this?
Print List Price: $24.95
Kindle Price: $13.99
You Save: $10.96 (44%)

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Whispersync for Voice

Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of $4.99 after you buy the Kindle book. Learn More

Formats

Amazon Price New from Used from
Kindle Edition $13.99  
Hardcover $17.03  
Audible Audio Edition, Unabridged $20.95 or Free with Audible 30-day free trial
Kindle Business Book Daily Deal
Today only, Srikumar Rao's "Happiness at Work" is on sale for only $1.99. Shop now

Book Description

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.



Editorial Reviews

From the Inside Flap

"The reasonable man adapts himself to theworld. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man."
George Bernard Shaw

"Reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has funded scientific research institutes, K–12 education reform, and some of the world's greatest contemporary art museums.

The Art of Being Unreasonable shares the unreasonable principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad a success. From understanding "the value of being second" to embracing the thrill of taking a risk, Broad shares the insights and practices that have propelled him to the top. The book explains how to ask unreasonable questions, pursue the untried, relentlessly revise expectations upward, be restless, and most important, seek out the best in everything—the best values, the best investments, the best people—and the best in yourself.

If you're stuck doing what reasonable people do—and not getting anywhere—it's time to get unreasonable, and see how far your next endeavor can go.

From the Back Cover

Praise for The Art of Being Unreasonable

"In The Art of Being Unreasonable, my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life—and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's book is a blueprint for effective public citizenship."
President William Jefferson Clinton

"Reading Eli Broad's The Art of Being Unreasonable may not turn you into a billionaire philanthropist, but it will surely make you stop and think about the thousands of hours you waste stopping and thinking, when you could be out there doing. Eli is the exemplar of how to succeed in business and in life by really trying and only taking yes for an answer."
Morley Safer, Correspondent, 60 Minutes

"As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also a book that powerfully makes the case that wealth finds its ultimate purpose in public service."
Bill Gates, Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation

"The art of being effectively unreasonable has propelled Eli Broad to the pinnacle in four careers. But he also is completely delightful, as is this book. It will teach you how to become a success by merrily bending reality."
Walter Isaacson, author, Steve Jobs, and CEO, Aspen Institute

"Eli Broad is the only entrepreneur ever to create two Fortune 500 companies in different industries, and in this movingly personal and wonderfully plain-spoken book, he not only describes how he did it, but also the lessons anyone can take from his career. It's a story rich in engaging anecdotes and human detail."
Maria Bartiromo, Anchor, CNBC's Closing Bell and The Wall Street Journal Report

"Eli Broad is a man of great accomplishments in many fields. Few will read his book without a twinge of envy; almost all will learn a lot. And what you learn will be useful in your career and your life."
Donald E. Graham, Chairman, The Washington Post Company


Product Details

  • File Size: 1512 KB
  • Print Length: 229 pages
  • Page Numbers Source ISBN: 111817321X
  • Publisher: Wiley; 1 edition (April 19, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007WLU96A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #258,690 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.


Customer Reviews

3.8 out of 5 stars
(30)
3.8 out of 5 stars
Share your thoughts with other customers
Most Helpful Customer Reviews
30 of 32 people found the following review helpful
2.0 out of 5 stars My Memoirs: The Life of Eli Broad August 14, 2012
Format:Hardcover
Eli Broad's title, The Art of Being Unreasonable, is misleading. Instead of being unreasonable, Broad champions logic over the unreasonable desire to stick to convention because it's comfortable. He advocates efficiency in every aspect of life. Both nuggets are good advice, but I can find little else in the way of practical, specific advice that the title indicates I'll get.

Instead, Broad's book is a memoir. It's well written, brief, and easy to read.

But I didn't pick this book up because I was interested in his life story. I could've found that on the internet. For that, I can't give his heavily marketed book more than two stars.
Comment | 
Was this review helpful to you?
14 of 14 people found the following review helpful
Format:Hardcover
Saw this book at the Broad museum in East Lansing, and picked up a copy to read on my e-reader.

Read it in a day, found it to be a fun and inspirational page-turner. One of the reasons I enjoyed this book is that he is an incredibly successful man who doesn't theorize about life - he just went out and did it. Think that a lot of the things he wrote in the book can help everyone be more critical with their time, and also more giving.

One of the favorite quotes from the book:

"The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man." - George Bernard Shaw

Here are some things I personally took away/learned from the book:

1. Help people meet their essential needs

2. Be unreasonable

3. Research, meticulously

4. Appeal to the interest of others

5. Ask a lot of questions

6. Revise expectations upward

7. Take risks

8. Seek out the best in your work

9. Seek the best in yourself

10. Be focused in your goals

11. Ask: "why not?"

12. "Conventional wisdom abhors innovation."

13. Keep innovating, keep moving!

14. Learn from the mistakes of others in history

15. Be stingy with your time

16. Delegate work efficiently (but do critical work yourself)

17. Put your money where your mouth is

18. Invest in solid mutual funds (don't do it yourself)

19. Focus on assymetric opportunities (when the payoff is higher than the downside)

20. Diversify or die

21. Ask people: "Is this the best you can do?"

22.
Read more ›
Comment | 
Was this review helpful to you?
25 of 30 people found the following review helpful
Format:Hardcover
Although I am retired from corporate America and now enjoy the nonprofit sector I can't seem to grow out of my love for business books. This is a terrific one and like the good ones Broad's advice applies to business, art and life in general. The provocative title may lead the reader to think that it is another rant by yet another billionaire with a puffed-up chest, but it is compact, surprisingly subdued, sometimes self-deprecating and shines the spotlight on his team over the years--especially his wife, Edythe. I highly recommend it for anyone with an entrepreneurial dream, a tough management job or a thirst for learning about an amazing success story.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
3.0 out of 5 stars Not a very good read June 10, 2013
Format:Hardcover
I have to confess this was not a very good book. I started it on a Monday and finished it on a Friday hoping to have acquired some serious insights into the world of business before the week was over. I was very disappointed. The title and the intro by Mayor Bloomberg helped to really wet my apetite for this book and I really expected soo much. The first few chapters was ok, covering the author's beginnings, how he got started and all that but as I continued to read the book and got into deeper chapters, my thirst for the art of being unreasonable continued to grow and I kept thinking the thirst would be quenched soon. My thirst for knowledge was never satisfied. The book was very broadly written and for me the writer spent too much time talking about his personal achievements and didn't deliver much in the area of impacting knowledge. It is no easy feat to have setup two fortune 500 companies by any account but it just seems the writer was unable to actually pass his principles across. I got very bored with the book at around chapter 15 but finished it. The book's title and also the title of a number of the chapters I felt was just too "powerful" to have still left me feeling like I got nothing.
Comment | 
Was this review helpful to you?
4 of 5 people found the following review helpful
4.0 out of 5 stars Good book but 50% of book focuses on p July 21, 2012
By Form
Format:Kindle Edition|Verified Purchase
It shares his journey from start to how he created his empire. Also has some insights into how he deals with certain situations. However a sizeable part is on his philanthropy.
Comment | 
Was this review helpful to you?
11 of 16 people found the following review helpful
5.0 out of 5 stars Solid financial principals and advices!! May 8, 2012
Format:Hardcover
It's a perfect book.I read it in two hours without interruption. There are lots of solid and sound financial advices.These are still valid in today's world.I eye to eye on with him about the principals and advices which he shared with us.How he built two companies from the scratch is good story,everyone must read it,but I couldn't weigh in with mortgage issue.I do not believe in mortgage.You couldn't know what the future will be.There is no guarantee for paying it later.We saw in 2008 financial crisis.All in all, these are good financial advices and solid principles. All of them are highly condensed in one book.Every entrepreneur must read it.Highly recommended book.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Excellent.
Excellent, shipped lightning fast.
Published 1 month ago by Antonio F. Sanchez
3.0 out of 5 stars Eli Broad Shares his Personal Philosophy
Having been involved in the contemporary art scene in Los Angeles in the 70s and early 80s, I was very curious to see how Eli saw himself and his accomplishments. Read more
Published 1 month ago by fritzarnold
1.0 out of 5 stars One Star
Not worth it.
Published 2 months ago by Gaurav Bajpeyee
4.0 out of 5 stars A Great read!! Very motivational!
I decided to read this book to get an idea of what kind of thinking you need to have in order to be successful. Read more
Published 3 months ago by cameron rushin
3.0 out of 5 stars "Forget Conventional Wisdom"
Here's the scenario: Exactly one decade into a successful, industry-transforming journey as a housebuilder of the future - in the booming housing market of the U.S. Read more
Published 3 months ago by investingbythebooks
5.0 out of 5 stars liked it
for anyone that reads business books, this one is short and easy to read and very insightful
unlike some of the other reviews that i read which didnt like the book, i did like... Read more
Published 5 months ago by ilovedocumentaries
4.0 out of 5 stars Informative, if dry.
Fascinating read, though Broad does get a little lost in the details of his examples, without stopping to explain what some of the finer points mean. Read more
Published 5 months ago by Storme Leeb
5.0 out of 5 stars Five-Star Read for Dreamers and Doers
Mr. Eli Broad has given many gifts to Los Angeles, his adopted city: great art, performance venues, a dramatically vitalized downtown. Read more
Published 13 months ago by Grady Miller
1.0 out of 5 stars Dont judge the book by its cover
The book does not deliver on what it promises. It reads like a light version of a biography. No idea why this book made it to the No1 in the sales charts. Read more
Published 15 months ago by M. Wilhelm
2.0 out of 5 stars Disappointing
Eli Broad was not all that unconventional as it was good business accumen. I did not find the book helpful or particulatly interesting.
Published 15 months ago by Karen
Search Customer Reviews
Search these reviews only

More About the Author

Eli Broad is a renowned business leader who built two Fortune 500 companies from the ground up over a five-decade career in business. He is the founder of both SunAmerica Inc. and KB Home (formerly Kaufman and Broad Home Corporation).

Today, Eli Broad and his wife, Edythe, are devoted to philanthropy as founders of The Broad Foundations, which they established to advance entrepreneurship for the public good in education, science and the arts. The Broad Foundations, which include The Eli and Edythe Broad Foundation and The Broad Art Foundation, have assets of $2.4 billion.

His first book, "The Art of Being Unreasonable: Lessons in Unconventional Thinking," was published by Wiley in April 2012.

The Broads reside in Los Angeles and have two grown sons.

Learn more: www.elibroad.com
Like Eli Broad on Facebook: www.facebook.com/elibroad
Follow Eli Broad on Twitter: @unreasonableeli

What Other Items Do Customers Buy After Viewing This Item?


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category