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The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead Hardcover – July 13, 2010
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From the Inside Flap
In business, you need an edge. In every business situation—to get that job, get that promotion, lead that negotiation, make that sale—you need to win people over. In highly competitive situations, you need to stand out, get noticed, and be remembered. The Art of Business Seduction gives you the edge you need.
This is a concise personal success plan that teaches you how to make the smart moves and say the right things to succeed in any business setting. As the "Business Seducer," Mark Jeffries utilizes the raw power of seduction to provide you with a proven system for becoming a Master of Business Seduction, giving you the tools to size up any business situation, think and act on your feet, and get exactly what you want.
After only thirty days of using the author's straightforward L-WAR (Listen, Watch, Anticipate, React) approach, you'll be able to:
- Translate the subtle clues in the voice, body language, and handshake of whoever you're engaging
- Maximize the persuasiveness of what you say and how you say it
- Use networking secrets to seize opportunities and beat your competitors
- Hone your "elevator pitch"
- Deploy your Personal Brand
- And more!
So much in business success depends on first impressions, personal interactions, and other intangible aspects of your behavior. Embrace this important skill-set, develop your abilities, and remove those habits that work against you. Get The Art of Business Seduction and give yourself the tools to attract and win people over, so you can enjoy breakthrough results in business and life.
From the Back Cover
"Mark Jeffries's unique communication approach has great value in the business world. Simple, usable, and effective ideas!"
—Robin Ashbrook, Vice President, Reveille Productions
"These are methods that just work! Mark Jeffries has captured smart techniques that are an essential part of business success."
—Alison Masters, Group Director, Central Marketing, Microsoft
"Being successful in life is all about grabbing an opportunity and running with it. The Art of Business Seduction clearly shows you how. This is a must-buy book!"
—Mel Robbins, syndicated radio host
"This is the ultimate guide to success! I am going to encourage my whole team to read this book!"
—Michael Holtz, CEO, smartflyer
More About the Author
There was no way I could ever have planned being where I am now based on how my career started! I'm an economist...or at least I was...or maybe I still am. I think once you are an economist, you can't really un-learn it! And so, with that education behind me, I went ahead and followed an initial ambition to be a stockbroker. I found myself in London working with Merrill Lynch. So young that I was not allowed to go and visit clients, I was broking Japanese Equities and Warrants (on the phone!) and on a very steep learning curve.
Apparently I had a way with words and so, as time passed, I was often the one put up at the front of client meetings to explain our research product and why it was so valuable.
There came a point where I knew it was right to move on and away from stockbroking. Probably when they shut our 'desk' down and gave me a nice piece of compensation!
So, with a cushion of cash, I decided to do something I really wanted to do - broadcasting. Yep - an easy and smooth transition from finance into TV presenting in the UK.
I eventually found myself hosting a live, daily three hour money program called "Buy, Sell or Hold". The interesting result was that after the live executive interviews, these guys would be simultaneously taking their microphones off and handing me their business cards. They suggested that I come along to their companies and host their events.
Next these same executives started to ask if I could address their teams on 'communication' and Media.
Each need that I identified became a stepping stone for my career.
Suddenly I had developed a full keynote and a big speaking business. I was then discovering that if I had delivered a keynote I could then cross-sell the coaching product that I had developed. Interestingly, if I had managed to sell my coaching sessions to a new client I could then cross sell my keynote.
Success built on success.
I wrote and self-published "What's up with your handshake?". I suddenly started to get invited on big TV shows like NBC's Today Show, ABC News and Fox Business.
The key to this steep climb? It was all based on the relationships I was building. Without initially realising it, I was becoming "business-friends" with my clients. I had become a trusted adviser. I was continuing to win them over and then was benefitting from my clients actually becoming an unofficial sales team, They were recommending me to others - my business was growing even faster. Can you imagine having your great clients then actually selling you and your services to new clients??
And so I started to write down the secrets that I was discovering - I created a toolbox of communication techniques that anyone can use. The L-WAR, a set of rules that we all need to follow to 'seduce' those business opportunities.
And so, "The Art of Business Seduction" was born. It's about turning people on to who you are. It's your key to understanding how to change the way people see you so that you fit directly into the needs.
The biggest tip for getting any job, promotion or payrise is .... Don't sell - Relate.
The new ABC is now Always Be Connecting.
The secrets to growing your own success and to quickly getting everything you want are yours - "The Art of Business Seduction".
By the way, I love to communicate, so get in touch:
...and if you have an iPhone, iPad or iPod Touch - go to the appStore and search for Mark Jeffries. You will find my free APP "40 Cool ideas to grow your business influence"
See you soon.....