More About the Author
Robert Solomon is one of America's most knowledgeable and respected client service executives, and is a frequent speaker and executive coach on account management.
Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals.
Robert also serves as Managing Director of PALAZZO | Investment Bankers, where he assists clients with a broad range of strategic and operational challenges designed to help them achieve improved top-line growth and bottom-line performance.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
Robert has handled a wide range of consulting assignments, in both offline and online media, for dozens of clients, including Ammirati Puris Lintas, Cognitive Arts, Conde Nast, Draft Worldwide, Falconhead Capital, Gilbert and Partners, Initiative Media North America, Jordan Industries, R/GA Interactive, and Sotheby's.
Robert previously was President and CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).
In his 25+ years in the advertising business, Robert worked with a wide range of industry leading clients, among them American Express, Ameritech, AT&T, Cablevision, Citibank, Columbia Business School, Compaq Computer, DHL, General Motors, Johnson & Johnson, Kaiser Permanente, Levi-Strauss, MasterCard, Mercedes-Benz, Pacific Bell, Polaroid, Seagram, Standard Oil of Ohio, TSYS, UPS, VantageScore, and VISA. For many clients he pioneered brand-enhancing relationship marketing programs.
In addition to writing the current and previous editions of The Art of Client Service for Kaplan Publishing, he also wrote Brain Surgery for Suits, which was published in 2000 by Strategy Press. Many agencies and marketing firms use the books as account management training tools.
Robert also writes a blog under the name "Adventures in Client Service," designed to help people get smarter on how to serve clients well, which in turn should lead to better advertising.
Robert does book signings, has conducted workshops, and given talks on client service, direct marketing, discipline integration, agency search, and related topics for a wide range of organizations, including the Association of National Advertisers, Columbia University, the Direct Marketing Association, the Direct Marketing Educational Foundation, DM Days, DMIX, Kaplan Communications, Mercedes-Benz, Messner, MWW, and Omnicom.
Robert has a master's degree from the University of North Carolina at Chapel Hill. His undergraduate degree is from George Washington University, in Washington, DC, where he graduated with honors, and as a member of Phi Beta Kappa. He has a certificate in organizational and executive coaching from New York University's school of continuing and professional studies.
Robert lives in Napa, California with his wife Roberta and the world's best dogs, Alvin and Molly.