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Frank Rose is a great reporter, which means, he's a storyteller.
That he does so in a lively, engaging, witty narrative, full of well-reported journalistic detail and very bright people saying provocative things, is a huge plus.
It also helps me better understand the culture shift that we are living through due to technology changes.
This is a great book. I teach communication technologies at the post-secondary level (4-year university) and this is a really well-written, comprehensive book. Read morePublished 14 days ago by SaraB
How is pop culture changing ? Our world is blending so much with fiction. This book examines how the levels of immersions are changingPublished 1 month ago by E. Lamberty
This book fascinated me from start to finish. It examines how readers and viewers are now immersed in our fictions in ways that previous generations could never have imagined. Read morePublished 5 months ago by Robin Hobb
This is a great book, full of insights on the entertainment industry, and the mind set of the people behind its evolution. Read morePublished 7 months ago by hdavidespinosa
I would recommend this to anyone studying media -particularly if the focus is on new media. This was an extremely helpful read in preparation for my thesis.Published 10 months ago by fraz
Frank explains the new world of possible physical = digital = immersion. He is an interpreter writ large. Worth the read.Published 10 months ago by Julie Anixter
A lot of business books are so poorly written, you wish you could just jam a thumb-drive into them and download info into your brain without having to actually ingest the pages. Read morePublished 18 months ago by Helen Ross
An interesting read, although as some other reviewers have mentioned, it contains a lot of chatter and not a lot of real substance. Read morePublished 20 months ago by Graham Daley
Love it. Comprehensive, insightful, packed full of historical information, case studies and first hand interviews with ground breakers that put transmedia in perspective. Read morePublished 23 months ago by Couchviewer