But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
Copyright 2001 Cahners Business Information, Inc.
This book is one of the most inspiring and entertaining books I have read on business.
IDEO is known for their innovative creations like a "modern" shopping cart, but this book talks about the importance of understanding the process for being creative.
There was not really a good reason to write a this book except for letting us know how incredible IDEO is.
This book is terrible. The grammar is poor and the content is even worse.Published 1 month ago by Victoria
I found this while reading materials for my design class at Penn State. Tom and IDEO are well known in the design world, and anyone will find this book interesting and full of... Read morePublished 2 months ago by T. Pitre
Inspirational approaches which get results. A culture that appears scattered but breeds individual and collaborative solutions. Read morePublished 4 months ago by Pat Gallagher
I purchased this book after I watched Charlie Rose interview Tom Kelly on PBS. Because of some of the issues Mr. Kelly talked about, I decided to purchase the book. Read morePublished 6 months ago by ann odom
It's a not so deep dive into Ideo's proccess, but show us how Innovative people can be when they have the right environment to perform their abilities.Published 9 months ago by Raphael A. Souza
A great collection of innovation strategies that can be applied by anyone working in any field. Presented in a fun, readable fashion, the author pulls you through example after... Read morePublished 9 months ago by Garrett Mccutcheon
This book was a strange mix of what could have beens as far as a leading book on innovation but turned out to be a better corporate biography. Read morePublished 12 months ago by Robert Kirk
I have read this before. This time I bought 8 copies to give away as prizes for an innovation award......Published 12 months ago by Ric