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The Art of Insight: How to Have More Aha! Moments Paperback – April 8, 2013

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Editorial Reviews

Review

“Creating insights isn't a magical process-this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.”
-Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company

“Conventional wisdom holds insights to be elusive and mysterious. Kiefer and Constable turn conventional wisdom on its head with this marvelous addition to the libraries of all those devoted to improving the quality of their thinking.”
-Len Schlesinger, President, Babson College, and former Vice Chairman, Limited Brands

“In my forty-five years in business, I have found insights to be invaluable in strategy formulation and vital in forming best-in-class products and services. This book provides a simple road map of how to achieve such insights.”
-Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company

About the Author

Charles Kiefer is the founder of Innovation Associates, whose programs and services in insight, entrepreneurial thinking and learning-based change permanently improve a large organization’s ability to innovate.

Malcolm Constable is an accomplished writer and entrepreneur who has been using insight thinking methods for the past five years with clients in the boardroom and on the golf course.
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Product Details

  • Paperback: 192 pages
  • Publisher: Berrett-Koehler Publishers; 1 edition (April 8, 2013)
  • Language: English
  • ISBN-10: 1609948092
  • ISBN-13: 978-1609948092
  • Product Dimensions: 4.6 x 0.5 x 9.3 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,243,830 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

Format: Paperback Verified Purchase
It's tough changing behavior and this book attempts to do just that. As a corporate trainer, I am familiar with the usual fact-based, analytical approaches to problem solving taught in boardrooms throughout the world. Here Kiefer is changing the game by directing attention to your subconscious, intuitive mental processes in order to add creative spice to decision making. The goal is to stimulate creative, innovative outcomes rather than analyze situations to somnambulistic, rational dead ends. This is very much a "self-help" type of book where exercises are offered to the reader to help them drift away from the conscious, chattering brain to awaken the all too often slumbering subconscious. I applaud the effort to do this while at the same time note a somewhat mind numbing repetition within the 170 pages that, despite many anecdotes, can at times, seem to belabor the few points being made. That criticism is a bit unfair because repetition is a way to connect to the subconscious where behavioral changes in the reader are being sought. Several days after finishing the book, I noted a persistent nagging presence of the book's message almost subliminally reminding me to release the intuition normally closeted beneath the surface. This is not like a novel to be read through once and then set aside. To be serious about it, the exercises need to be practiced just as the authors do in their corporate training programs offered through "Innovation Associates". I suggest you team up with a like minded friend, read the book together, and help each other with the exercises. Just placing this content into your rational brain is unlikely, by itself, to gain the desired result.Read more ›
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Format: Paperback Verified Purchase
This is not just a book, although it can be read that way, it's an online 100 minute workshop about how to have more insights, those new ways of looking at things that change the world.

I've gotten to know Charlie this past year, we've had many telephone conversations, email exchanges, and he submitted to an extensive interview with me for our Small Business Chamber of Commerce's The Startup Show. (let me know if you'd like a link to the interview.)

In addition, I've studied this topic for decades, though I'd pretty much learned everything there was to know about it. But there's more! As the TV or carnival pitchman says, and in this case, it's true.

Some came by way of personal stories Charlie tells, where the original inspiration for Innovation Associates came from, something I just couldn't quite get out of him in our interview, and the story of the end of his engagement to the wrong woman and a really powerful insight he had right at the end of the relationship that he's been drawing from ever since.

We use some of these techniques at our Small Business Chamber IDEA Cafe Startup Workshops, I'll be suggesting this book to our workshop leaders and to everyone who attends. [...]

Thanks Charlie!
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By Klaus Jr. on April 15, 2013
Format: Paperback
As much as I enjoyed Charlie Kiefer's previous book, Just Start, I enjoyed The Art Of Insight even more. 

The book is an elegant example of "just enough". It's written simply, clearly and with heart. I tend to not enjoy "cookbook" or "recipe" sorts of self-help books, which can be overly technique oriented; I find that in this book, Charlie and Malcom have struck a solid balance between mapping out the territory of insight oriented thinking, and giving clear instructions about how any of us can tap into our innate ability to think in this way. 

As such, it's a great guidebook for our own moments of wanting or needing insight, (I keep a Kindle copy in my iPad for reflection and consultation), and I also think it would make a great gift for anyone you know who would appreciate such a guide. I can imagine that it would make a neat and easy starting point for facilitating insight in companies, agencies, clubs, church groups or anywhere where a fresh thought would be welcome--which I hope would be anywhere.
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Format: Kindle Edition Verified Purchase
I got some good ideas but this book would have been way more powerful with less theory/description and more examples/exercises.
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