Mr. Schwartz is an open, likeable person, and you will enjoy his writing style.
He is suggesting that in order to get prepared to any future changes and upheavals, one should go out to the outer edge where there are lots and lots of choices.
This book also provides a list of scenario development steps, which is very useful to students start their first future planning.
Especially like the appendix and step by step guide. Very helpful for new and experienced strategists. Recommended to me by an officer of Fortune 500 company.Published 2 months ago by G Hicks
In the early 1970’s Royal Dutch Shell formed a unit called Group Planning. Lead by Pierre Wack this group made scenario planning a part of the strategic process in the company. Read morePublished 3 months ago by investingbythebooks
I read a library version of this book and had to have it on my shelf. The long view considers multiple options for how events will develop. Read morePublished 5 months ago by JML
The Art of the Long View by Peter Schwartz is the book that popularized the tool of scenario planning and made the case at Royal Dutch Shell a classic for many business schools on... Read morePublished 9 months ago by J. Oh
I'm reviewing the 1996 edition.
What the book does well.
It’s a great sales pitch for the concept of scenario-building. I'm sold on the idea. Read more