Peter Coughter is a Professor at the prestigious VCU Brandcenter at Virginia Commonwealth University and President of Coughter & Company whichconsults with leading advertising agencies around the world.His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicis, Y&R McKinney and many others. Peter was a Founder and President of Siddall, Matus & Coughter, one of the Southeast’s most respected agencies. He lives in Richmond, Virginia.
Peter Coughter gives solid advice from beginning to end.
I highly recommend this book for both the veteran speechwriter, as well as individuals looking to develop their first presentation, and for everyone else in between.
Every point made in the book is supported with multiple examples and is written clearly and casually so it is easy to understand and then apply to your own skills.
One of the best books I've read on presenting - which to me is one of the most important skills needed in business and something that is not taught or stressed as much as it... Read morePublished 1 month ago by Joanne Tombrakos
This is the best business book I have read since Stephen Covey's seven Habits of Highly a Effective People. Entertaining, enjoyable reading laced with practical suggestions. Read morePublished 2 months ago by nmhokie1
Presentations are important. They can create companies, jobs, launch careers. Read this book and be better. Most importantly kill those bad habits, that creep into presentations.Published 3 months ago by N. O. Myhr
This book is not only great for presenting ideas to clients for potential business, but also for analyzing how one presents themselves and their businesses in any setting. Read morePublished 4 months ago by Shay Roche
Peter Coughter's Art of the Pitch is a great marketing read. In the book, Coughter explains the importance of presentations and gives tips about what to do and what not to do so... Read morePublished 6 months ago by Klara
Peter Coughter provides great insights on delivering effective presentations and not the ones you find in the PowerPoint templates. Read morePublished 9 months ago by Guy G. Johnson
I just recently moved into a business development position and wanted to get up to speed quickly on the whole world of pitching new business. Read morePublished 9 months ago by Capri22cs
After reading a book like this, it amazes me at how many things I did badly without realizing it. I found the book very instructive in two areas: process of developing... Read morePublished 14 months ago by Attila Horvath