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I really liked it and learned a lot from this book.
If you're interested in stirring and expanding your thinking about pricing and how to go about applying it to your own situation/business, this is a pretty good book.
After reading this book, we held a 1 hour meeting and made one pricing change that will add thousands of dollars to our bottom line.
One of my struggles with my business has been pricing, or the lack thereof. This book is so full of great information that if you ever had doubts about how you priced products, you... Read morePublished 16 months ago by BMW Bob
This book is great for individuals and businesses that are new to pricing. The book is to-the-point, practical, and provides good examples. Read morePublished 23 months ago by Romeo Richards
I'm in the process of starting a new business and was having a lot of difficulty with setting a price. So I started reading buying books about pricing....six in total. Read morePublished on August 20, 2012 by C. Hannah
My mistake to buy the book before checking the five star reviews.
Of all the five star reviews, only 4 have at least two other product reveiews, the rest only review this book... Read more
This book is essential in discovering perceived value vs. actual value. A great strategy book!Published on August 30, 2009 by Claudia G. Clemens