The Art of Product Management and over one million other books are available for Amazon Kindle. Learn more
Buy New
$19.76
Qty:1
  • List Price: $21.95
  • Save: $2.19 (10%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Art of Product Manage... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Art of Product Management: Lessons from a Silicon Valley Innovator Paperback – November 21, 2008


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$19.76
$11.99 $4.24

Notable New Titles in Business & Money
Browse a selection of featured new business & money titles.
$19.76 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

The Art of Product Management: Lessons from a Silicon Valley Innovator + Inspired: How To Create Products Customers Love + The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager
Price for all three: $60.46

Buy the selected items together
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 230 pages
  • Publisher: BookSurge Publishing (November 21, 2008)
  • Language: English
  • ISBN-10: 1439216061
  • ISBN-13: 978-1439216064
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #151,146 in Books (See Top 100 in Books)

Editorial Reviews

Review

About the Author

Rich Mironov CMO of Enthiosys, a software product strategist, and veteran of four high-tech startups. He is an expert on software product management and marketing. At Enthiosys, he provides strategic consulting to more than a dozen technology clients as well as overseeing marketing. His consulting focus is on business models, product strategy, and Agile adoption. Rich has spent more than two decades at technology companies. Starting in software development at Hewlett-Packard, he was a product manager at Tandem Computers and Sybase. Rich then spent almost a decade at Silicon Valley startups: Wayfarer, iPass, Slam Dunk Networks (VP of marketing) and AirMagnet (VP of marketing/product mgmt). The Art of Product Management grows out of his popular Product Bytes newsletter on technology product strategy (http://tinyurl.com/3kmboy ). Rich is a frequent speaker and lecturer, on the faculty of the Executive Development Center at the UC Berkeley’s Haas School of Business. He has served on boards of Norcal PDMA and SVPMA. Rich has an M.B.A. from Stanford University and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).

Customer Reviews

4.3 out of 5 stars
5 star
8
4 star
5
3 star
3
2 star
0
1 star
0
See all 16 customer reviews
Mironov's breezy writing style is fresh and entertaining.
Steve Johnson
Unlike other books that take a more academically theoretical approach, Rich's book is based on solid experience and proven success.
Philip A. Montgomery
I have learned a great deal from this book and would highly recommend it to anyone interested in product management!
S.G.

Most Helpful Customer Reviews

23 of 24 people found the following review helpful By Lev Kurts on March 12, 2009
Format: Paperback Verified Purchase
The book is actually a collection of blog posts. This gives an appropriate impression - a number of loosely collected essays, not a real book in sense that Charles Petzold defines the real book: "the type that have traditionally been read sequentially in stretches of an hour or multiple hours without frequent interruptions" [...]. This kind of book implies that "the author has spent a lot of time arranging the material in the book into a coherent progression and logic",
which is not exactly the case here.

Some blog posts, included into the book, are pretty outdated, like articles from 2002 (in the SaaS part) - this is usually the case with books, compiled out of blogs. Problem is that blog is inherently a diary-like thing, so some posts are older then the others. And publisher require certain amount of pages ...

Some important items (like project management or requirements management systems) are missing in the relevant sections. This is another problem with books, derived from blogs: blog posts are usually written 'under influence' of the moment, so we tend to talk about things that are important to us today, not about all impotant things.

When you forget that this collection of essays takes the 'form' of the book, everything else is actully pretty fine. Essays are organized by topic and are pretty much independent of each other.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 12 people found the following review helpful By Nitin Nayar on February 20, 2012
Format: Kindle Edition Verified Purchase
I just finished reading The Art of product management by Rich Mironov. In this review I will talk about the what I learnt from my reading and where I think the book can be improved.

The book does a great job of identifying the key roles and responsibilities of a Product Manager in a start-up. I particularly enjoyed how he stressed the importance of decision making as a critical aspect of product management. I have captured a couple of "clippings" from his book:
- Much of product management is about trying to understand customers: what they want, what they say they want, and what they really need.
- Ideally, you want your PM to be both right and decisive. It may take years to find out if a decision was right, but indecisiveness can freeze up an entire organization. A great PM recognizes the important few decisions worthy of serious analysis - and plows through the rest.
- David Thompson, a manager of mine at iPass, taught me that executives are paid to make decisions: a productive day must include least one decision. Meetings, emails, discussions, forecast reviews and brainstorming are secondary to making decisions that drive action. It's easy to be distracted by the minutiae of business, or by analysis paralysis.
- So, we've defined the ideal PM: an experienced, decisive driver who understands the customer enough to make complex trade-offs.

The second aspect of the book I liked was tips that Rich provides for day to day Product management tasks. Its a very handy checklist to ahve in your reportaire as you tackle the problems on a daily basis. I have captured a few below:
- Customer facing vs.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Gil on September 12, 2010
Format: Paperback Verified Purchase
This is a nice book if you're new to product management but if you've been there for a while many chapters will look kind of obvious to you. Still it is an interesting read and many can learn from it.
I read this book after being a product manager for around 2 years and felt I should have gotten a different book instead but still, it didn't feel like a complete waste of money.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
In The Art of Product Management: Lessons from a Silicon Valley Innovator, Rich Mironov gives a series of quick articles designed for the busy product executive. Each short article tackles a single idea. One of my favorites is Mironov's analogy of product manager as parent of the product. He also explores where the product management role should report in the organization, roadmapping as a strategic planning tool, and techniques for understanding what customers really need in a product. Of particular note are the sections of pricing and packaging.

As another reviewer notes, some of the technologies and examples mentioned are now obsolete but the concepts remain true over time.

Mironov's breezy writing style is fresh and entertaining. The book reads more like a series of conversations than a college thesis, and offers practical advice that you can use right away.

The Art of Product Management is a great supplement to my own Strategic Role of Product Management which is more of an overview of product management.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By The_Cincy_Native on June 15, 2013
Format: Kindle Edition Verified Purchase
Definitely a must read for the aspiring PM. This book manages to strike the proper balance between real-world experience and common-sense theory. A MUST-READ!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


More About the Author

Rich Mironov is a serial entrepreneur and seasoned software executive. He's been the "product guy" at six tech startups including as CEO and VP Products.

He provides full-time, interim and project-based consulting to large and small technology companies with a focus on product strategy, agile, and the organization of product teams. Rich is a mentor throughout Silicon Valley, sharing his expertise through talks, blogs, and free exchange of ideas. He founded the first Product Camp and chaired the first product owner/product manager tracks at the annual Agile Conference.

Rich started his technology industry career as a software engineer at Hewlett-Packard. He managed networking products for six years at Tandem Computers, headed product teams in the early days of Sybase, then went on to a series of startups: Wayfarer Communications, iPass, Slam Dunk Networks (VP), AirMagnet (VP), Enthiosys (CMO) and Suddenly Social (CEO).

Author of "The Art of Product Management" and the popular "Product Bytes" blog, Rich has served on the boards of SVPMA and PDMA Norcal, taught in Haas' executive education program, and guest-lectured at many business schools (MIT, Dublin Institute of Technology, Stanford, Santa Clara...) and corporate events.

Rich has an M.B.A. from Stanford University, where he was named an Arjay Miller Scholar, and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Art of Product Management: Lessons from a Silicon Valley Innovator
This item: The Art of Product Management: Lessons from a Silicon Valley Innovator
Price: $21.95 $19.76
Ships from and sold by Amazon.com