This is a must read for everyone that is in the Retail Industry, for people selling to the Retail Industry and people studying for their MBA in sales & marketing - Retail.
The book is easy to read, rich in content with loads of colored pictures illustrations and many case studies. It explains very complex methodologies, strategies and forecasting plans in an uncomplicated yet concise and informative writing style.
If you are looking for information on assortment planning, how to buy, math & budgets, planograms, brand strategies and how to create customer demands, then this is the book for you!
The art of Retail Buying is a pleasant surprise and a respite from hordes of new so-called 'authoritative' books being peddled in the market. For starters, there is a lack of adequate variety of published material in its category. And pointedly, the author is not an academician, but a practitioner who draws from years of experience in strategic retail buying and merchandising. Reading the book was a breeze because of its order. The content is presented in a narrative 'what you must know and do' manner. In addition, it is refreshing to note that most chapters or activities are supported by pertinent on-ground issues and challenges experienced and negotiated by Marie-Louise herself. And a series of helpful categorized glossaries cap the entire book as well. To all those considering a career in retail buying, or those in the space but need to ascend their competence, or those who would like to reinforce what they know about retail buying -- this book is not to be missed.
I have been in the retail game for many years and I always yearned for a simple but comprehensive book that I could recommend to new as well as seasoned buyers in the retail industry.I have been looking for a book which will assist them in receiving a knowledgeable insight as to the buying processes which enables them to understand what is required of them and even more so, an enhancement to achieve, and improve their own buying skills during their career path.This book is the best one that I have found which embraces "the art of retail buying"
Before I purchased this book for myself, I always wanted to find a easy way to explain to my staff about buying right and understand the importance of sell through reports and this book really helps me to get the message across easily.
This book is definitely a must read for experience buyers and new bees on the block. The book is written in a very easy to understand format which is not easily found in the market.
I have since bought quite a few to give away to my team, friends and business associates that I feel will find it helpful and useful. They told me it opens their eyes about retail buying after they read the book and now use it as reference whenever they need an answer.
I work as a professional fashion buyer and merchandiser and i find this book to be one of the best so far. I still re-read this from time to time. A very useful and good book, must have for all who are interested in retail buying.
La mia formazione non è nel retail,operando in ambito legale e, come tale, ho avuto la curiosità di leggere The Art of Retail Buying al fine di comprendere meglio questo settore del commercio. Il libro è ben articolato su tutti gli argomenti,comprensibile anche da persone digiune di retail, ed idoneo a fornire una conoscenza sui diversi aspetti della conduzione di un Department store.