The Art of SEO (Theory in Practice)
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6 of 7 people found the following review helpful
on May 6, 2014
The four authors did a great job in the scope of the subject matter in this book. The publisher did a great job with The Table of Contents, Glossary and Index as all are comprehensive.

This book should have a 5-star rating. However, the publisher provides page after page of screen captures that are not legible! I paid $45.36, including sales tax, for this book and should return it, based upon the very poor reproduction of the many screen captures. However, I'll retain it, based upon the excellence of material provided by the four authors.

The staff at O'Reilly Media produced a quality book with good typography, cover design, paper stocks and perfect binding. This leads me to be completely baffled by their complete disregard of the terrible quality of the screen captures throughout the book.

This book is worth purchasing. But be forewarned, as you may be as frustrated as I am, about the terrible reproduction of every screen capture throughout the book.
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11 of 15 people found the following review helpful
on February 3, 2013
This book is a comprehensive overview of SEO, it covers a wide variety of SEO topics, the new edition now touches on social media. It is less piratical than i would like however, i was looking for more actionable information rather than a primer on everything there is to know about SEO. I see this book as more of a prerequisite to in-depth actionable SEO techniques. If you want a though understanding of SEO theory this book will give it to you, but if your looking for immediate and actionable techniques this book will most likely not be what you are looking for. Its not that there is not ANY actionable information in this book, its just that the actionable tips are buried inside an exhaustive explanation of SEO theory. If you want to be an SEO expert, definitely get this book, if your just some guy who wants to improve rankings, there are other options out there, try distilled U.

Pros: Very in depth, Written by leading experts in SEO,

Cons: Less Actionable more theoretical.
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1 of 1 people found the following review helpful
on May 25, 2015
This is the definitive book on SEO for any agency or consultant. It's the only SEO book in my office, and its required reading for new hires at m y agency. I have the first and second editions. Its important to own the most recent edition because of the algorithmic sands are in constant flux. I also suggest following the authors online, particularly Eric Enge & Rand Fishkin.
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3 of 4 people found the following review helpful
on July 16, 2013
This book is amazing.
If you are doing business on the web and want your site to rank anywhere (which means people can actually find you) then this book is a must.
It contains very detailed information on exactly how search works and how you can optimize your site to make search work for you.

Highly recommended.
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2 of 3 people found the following review helpful
on May 8, 2013
In this technological generation, search engine optimization has become extremely critical for businesses that utilize Internet marketing. Getting on the first page of Google Search isn't just luck, it requires adept skill and knowledge. And this is the book that will definitely pave the way for people who want to learn and master SEO. The book was written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola, who all successfully combine their ideas, knowledge, and experience together to contribute useful strategies and tactics that will certainly be useful and profound to the reader.

What I really liked most was how the chapters of this book were laid out thoughtfully. It started off with an introduction of what is a search engine, which then immediately led into why search engines have become so important in today's marketing world and the simple psychology of how people search. Then the book is then followed with concrete basics and tools such as advice for specific SEO objectives, SEO planning, key-word knowledge, SEO tracking, SEO research and etc. Long story short, this book is perfect for someone who is vaguely familiar with SEO because this book takes one step by step so that everything is easy for the reader to digest and implement. The book embraces every topic and question an interested person may have about SEO. For example, if you are a business CEO or firm, they even include a chapter on deciding whether or not you want an SEO team in your office, or if you'd rather outsource it. My favorite parts of the book were the chapters that discuss the development of a SEO-friendly website and the creation of link-worthy content. These two chapters are extremely useful tools in helping someone who is building a website and wants to be noticed. They also have a chapter on tracking SEO results so that you take note of how effective your SEO skills are after you applied them on your website and content.

I am currently an undergrad student pursuing a degree in Marketing. There is no specific class dedicated to SEO at my school (which is disappointing), and I thought that SEO should be something I am well versed in if I plan to enter the digital marketing field. That is how I stumbled upon this book, which I am extremely glad that I did. After spending 3 weeks reading this book on my free time, I now feel prepared, informed, and up to date about SEO strategies and organization. I even feel comfortable and confident in including SEO into my skill sets on LinkedIn! I believe this book is essential for advertisers who seek to understand how to use SEO effectively to build not only brand awareness but customer engagement as well. It is extremely resourceful, detailed, and easy-to read. This book was even said to be mandatory reading at certain digital advertising agencies. The Art of SEO provides clear and concise information that is also comprehensive enough to be the only thing you need to ever understand SEO.
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4 of 6 people found the following review helpful
on April 1, 2012
This is the only book I have read on SEO so I really can't compare it to other titles. That being said, however, at 716 pages this book packs a lot of content. Whether you're a business owner wanting to better understand SEO, a web designer or web developer wanting to better optimize your websites for SEO, or an espiring SEO guru, you'll be happy with the book.

Lots of good information on the basics of SEO and how pages are ranked and what influences their ranking. You'll learn how to best architect the website and content for optimal SEO indexing and ranking and how to measure and track the results of your labor. Web Developers will appreciate the guidelines for optimizing new websites as well as best practices for re-designing old websites to achieve better SEO while not losing existing page rank, etc.

The book also touches on how search is evolving and how it is heavily influenced by personalization, localization, social networking, and user preferences and data. Makes you wonder just how much the best practices in the book will hold true in the near future.

If you are new to SEO, you will find quite a bit of value from the book. It provides a good foundation while also providing a lot of depth. If you are an experienced web developer and been cognizant of SEO strategies and best practices over the years, you will find a lot of the principles we learned reinforced in the book and a good refresher.
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on July 16, 2015
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn't understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.
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2 of 3 people found the following review helpful
on February 6, 2013
I haven't been able to put this book down! There is a lot to learn, but the authors make it interesting and engaging. I have found it very useful in progressing my personal and professional SEO strategies.
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1 of 2 people found the following review helpful
on June 10, 2014
Advanced or Newbie, if you are serious about SEO, then this is the right book for you. Look no further, honestly I have bought so many SEO books, several of them disappointed me. This book has all you need to know. It has lots of information, very well written and well explained.
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3 of 5 people found the following review helpful
on February 12, 2013
This book is really helpful for me, I learned a lot from it. Despite having close to 10 years of experience I found it really good.
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