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The Art of SEO (Theory in Practice) Paperback – March 24, 2012

41 customer reviews
ISBN-13: 978-1449304218 ISBN-10: 1449304214 Edition: Second Edition

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The Art of SEO: Mastering Search Engine Optimization
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Editorial Reviews


“Hype-free, data-rich and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

“SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”

“Written by some of the top minds in SEO!”

“Save years of learning with The Art of SEO! The book’s content and strategies are sure to help your bottom line. Even if you’re a seasoned online marketer, this book has tips and tricks for you!”

“The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business—this books lays the plan out for you.”

“Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm.”

“With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experiences marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through everything you need to understand to be successful with your own SEO campaigns. Read now, prosper now and later.


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Mastering Search Engine Optimization

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Product Details

  • Series: Theory in Practice
  • Paperback: 716 pages
  • Publisher: O'Reilly Media; Second Edition edition (March 27, 2012)
  • Language: English
  • ISBN-10: 1449304214
  • ISBN-13: 978-1449304218
  • Product Dimensions: 7 x 1.5 x 9.2 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #190,714 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Ed Hobbs on May 6, 2014
Format: Paperback Verified Purchase
The four authors did a great job in the scope of the subject matter in this book. The publisher did a great job with The Table of Contents, Glossary and Index as all are comprehensive.

This book should have a 5-star rating. However, the publisher provides page after page of screen captures that are not legible! I paid $45.36, including sales tax, for this book and should return it, based upon the very poor reproduction of the many screen captures. However, I'll retain it, based upon the excellence of material provided by the four authors.

The staff at O'Reilly Media produced a quality book with good typography, cover design, paper stocks and perfect binding. This leads me to be completely baffled by their complete disregard of the terrible quality of the screen captures throughout the book.

This book is worth purchasing. But be forewarned, as you may be as frustrated as I am, about the terrible reproduction of every screen capture throughout the book.
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11 of 15 people found the following review helpful By Sterlingmmull on February 3, 2013
Format: Paperback Verified Purchase
This book is a comprehensive overview of SEO, it covers a wide variety of SEO topics, the new edition now touches on social media. It is less piratical than i would like however, i was looking for more actionable information rather than a primer on everything there is to know about SEO. I see this book as more of a prerequisite to in-depth actionable SEO techniques. If you want a though understanding of SEO theory this book will give it to you, but if your looking for immediate and actionable techniques this book will most likely not be what you are looking for. Its not that there is not ANY actionable information in this book, its just that the actionable tips are buried inside an exhaustive explanation of SEO theory. If you want to be an SEO expert, definitely get this book, if your just some guy who wants to improve rankings, there are other options out there, try distilled U.

Pros: Very in depth, Written by leading experts in SEO,

Cons: Less Actionable more theoretical.
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1 of 1 people found the following review helpful By Phil Singleton on May 25, 2015
Format: Paperback Verified Purchase
This is the definitive book on SEO for any agency or consultant. It's the only SEO book in my office, and its required reading for new hires at m y agency. I have the first and second editions. Its important to own the most recent edition because of the algorithmic sands are in constant flux. I also suggest following the authors online, particularly Eric Enge & Rand Fishkin.
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3 of 4 people found the following review helpful By ThunderSam on July 16, 2013
Format: Paperback
This book is amazing.
If you are doing business on the web and want your site to rank anywhere (which means people can actually find you) then this book is a must.
It contains very detailed information on exactly how search works and how you can optimize your site to make search work for you.

Highly recommended.
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2 of 3 people found the following review helpful By Carmen S on May 8, 2013
Format: Paperback
In this technological generation, search engine optimization has become extremely critical for businesses that utilize Internet marketing. Getting on the first page of Google Search isn't just luck, it requires adept skill and knowledge. And this is the book that will definitely pave the way for people who want to learn and master SEO. The book was written by four SEO experts: Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola, who all successfully combine their ideas, knowledge, and experience together to contribute useful strategies and tactics that will certainly be useful and profound to the reader.

What I really liked most was how the chapters of this book were laid out thoughtfully. It started off with an introduction of what is a search engine, which then immediately led into why search engines have become so important in today's marketing world and the simple psychology of how people search. Then the book is then followed with concrete basics and tools such as advice for specific SEO objectives, SEO planning, key-word knowledge, SEO tracking, SEO research and etc. Long story short, this book is perfect for someone who is vaguely familiar with SEO because this book takes one step by step so that everything is easy for the reader to digest and implement. The book embraces every topic and question an interested person may have about SEO. For example, if you are a business CEO or firm, they even include a chapter on deciding whether or not you want an SEO team in your office, or if you'd rather outsource it. My favorite parts of the book were the chapters that discuss the development of a SEO-friendly website and the creation of link-worthy content. These two chapters are extremely useful tools in helping someone who is building a website and wants to be noticed.
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4 of 6 people found the following review helpful By David Hayden on April 1, 2012
Format: Paperback
This is the only book I have read on SEO so I really can't compare it to other titles. That being said, however, at 716 pages this book packs a lot of content. Whether you're a business owner wanting to better understand SEO, a web designer or web developer wanting to better optimize your websites for SEO, or an espiring SEO guru, you'll be happy with the book.

Lots of good information on the basics of SEO and how pages are ranked and what influences their ranking. You'll learn how to best architect the website and content for optimal SEO indexing and ranking and how to measure and track the results of your labor. Web Developers will appreciate the guidelines for optimizing new websites as well as best practices for re-designing old websites to achieve better SEO while not losing existing page rank, etc.

The book also touches on how search is evolving and how it is heavily influenced by personalization, localization, social networking, and user preferences and data. Makes you wonder just how much the best practices in the book will hold true in the near future.

If you are new to SEO, you will find quite a bit of value from the book. It provides a good foundation while also providing a lot of depth. If you are an experienced web developer and been cognizant of SEO strategies and best practices over the years, you will find a lot of the principles we learned reinforced in the book and a good refresher.
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