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Very practical and systematic, yet easy to read.
In their book, G. Richard Shell and Mario Moussa develop in a modern context many of Aristotle's ideas about principled as well as effective persuasion.
This is an excellent and well-written book that I recommend highly to anyone who ever needs to influence someone else to do something.
I wish I read this 20 years ago. A conceptual framework paired with a pragmatic how to guide that when practiced will help make its readers far more effective in selling their... Read morePublished 1 month ago by Jay Weiser
This book provides a concise introduction to the fundamentals of persuasion and excellent instructions about the methodology to use for a variety of situations. Read morePublished 4 months ago by Carlos M. Loya
I will do my best to persuade you on reading this book on persuasion. The reviewers Russ Emrick (November 6, 2007), Richard G. Read morePublished 7 months ago by J. Ilog
Very good overall view of communications. I found it gives me more ideas on how to approach various situations where I want to propose changes. Lots of good information here.Published 9 months ago by J. Churchill
Loved the book and placed it on my "keep" shelf. Revisit it whenever I find myself strong-arming everyone and their brother. Read morePublished 9 months ago by Chaklader Jamal
I could see the above book received too many 5-star reviews. Actually, I did not find it so impressive... Read morePublished 11 months ago by Alexandre Winkler
This book is taking Dale Carnegie's teachings where everyone wins and everyone learns and no one has violated anyone's rights. Read morePublished 11 months ago by sigmond
Very practical and systematic, yet easy to read. I have used this book in my classes at Purdue and the University of Wisconsin, and my students like it, too.Published 15 months ago by Stephen A. Swope
If you have taken Strengths, this will be very familiar. If you haven't, that's okay, they are just better together.Published 19 months ago by Nelson