"Drawing from such well-known trials and tests as the Zimbardo prison study and Stanislavski acting method, as well as historical and pop culture figures like Frederick Douglass and Joan Baez. Wiseman makes a convincing argument for the power of action." (Publishers Weekly)
"Wiseman contends, when you smile, as the saying goes, the world smiles with you. . . .The as-if principle can help you get motivated, fall in love, avoid anxiety, stay thin, and be more joyous." (Elle Magazine)
“'The most-followed psychologist on Twitter' re-examines the process of creating personal change and growth… By flipping current psychology theories upside down and putting motion before emotion, one can have better relationships, fight depression and anxiety, lose weight and stop smoking (or curb other addictive behaviors), grow more confident, and slow down the effects of aging….[An] intriguing new slant to personal transformation.” (Kirkus)
About the Author
Richard Wiseman, Ph.D., currently holds Britain’s only professorship in the Public Understanding of Psychology. He is the author of four bestselling books: The Luck Factor, Quirkology, 59 Seconds, and Paranormality. He lives in the UK.