"The Ask is a commonsense approach on how to ask anyone for money. It will enhance the skills of countless people around the country who need to ask for money so that philanthropy will grow immeasurably."
--John Burke, director of major gifts, The Passionist Missionaries, Union City, New Jersey
"Asking people for money is one of the most difficult ‘sales’ we can make, and no matter how noble the cause, having the right tools at our disposal can make the difference. This book provides all the tools necessary to complete the ‘sale.’"
--James Duffy, CFO and executive vice president, Vertrue Inc., Stamford, Connecticut
"Most of us, when put in a position to ask for a contribution for a worthy purpose, are uncomfortable making the approach. But when someone requests a donation from us, we do not think any less of them for asking. Insights offered here will help the reader bridge this gap and confidently ask the next time."
--Michael O’Reilly, vice chairman, The Chubb Corporation, Warren, New Jersey
"ASK and you shall receive. Get this book and you will be prepared for ANY ask, no matter the size or cause. It's the ‘go-to’ book for truly effective fundraisers. ASK for it today!"
--Sarah Holland, president, The Visibility Project, New York, New York
"With over one hundred sample dialogues, you can't afford not to buy this book!"
--William Bartolini, vice president for development, Northeastern University, Boston, Massachusetts --This text refers to an out of print or unavailable edition of this title.
This updated and expanded edition of the best-selling fundraising resource The Ask gives anyone who needs to learn how to askfor their nonprofit organization, creative project, business venture, or simply for themselvesall the right steps and language to make the best Ask.
Fundraising expert Laura Fredricks guides her readers through views about money; formulating the right case statement and business plan; selecting the right people, at the right time, in the right location, to make the Ask; handling the myriad of responses to the Ask; and the crucial follow-up to each and every Ask.
The Ask is filled with numerous sample dialogues that any reader can use and adapt immediately. Laura Fredricks shares her insights on how to take a good Ask and turn it into the most effective Ask by providing best practices and solid examples of her own fundraising experiences. Her engaging, entertaining, and inspirational style of writing will transform anyone's fear of asking into an action plan to make the right Ask.
This book is written for anyone who wants to develop the fundraising skills needed to achieve greater success and learn how to ask with confidence.
Whether you are a seasoned fundraiser or are facing your first capital campaign, the what-if suggestions in this book are PRICELESS!Published 3 months ago by J. D. Mosley-Matchett
A must / required text if you are on a non profit board / raising money for a not for profit - not much more to say!Published 10 months ago by Mark Jacobs
A lot of time filler with "what this chapter will cover" and lists. I found it frustrating. And I REALLY dislike the reader's "Froggy Voice". Read morePublished 12 months ago by AnnonGirl
We are just starting as a non-profit and this book is really wonderful. I have enjoyed reading it and will apply what I have learned every day.Published 14 months ago by Kim Wise
Written from a practitioners point of view, this book is all about the practice of the ask versus the theory of it.Published 16 months ago by David
The author spends a lot of time telling you what she is going to say to fill space. The content is helpful.Published 19 months ago by ETN
Extremely well written book with many, valuable, insights for fundraisers. Loaded with examples on how to deal with real-world issues that anyone asking for money will benefit by. Read morePublished 22 months ago by Moemike
This is a must-read for anyone doing fundraising for a non-profit. The author writes very clearly and it is very much a how-to book. Read morePublished 24 months ago by NiniBean
I have read several books on fundraising, and this is by far the best. I am running a for-profit business, and the methods Ms. Fredricks outlines is just as applicable. Read morePublished on July 31, 2012 by S. B. Scott