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The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture Hardcover – January 26, 2010


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The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture + Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals
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Product Details

  • Hardcover: 272 pages
  • Publisher: Jossey-Bass; Updated and Expanded Edition edition (January 26, 2010)
  • Language: English
  • ISBN-10: 0470480947
  • ISBN-13: 978-0470480946
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #284,681 in Books (See Top 100 in Books)

Editorial Reviews

Review

"If you ever thought it was difficult or uncomfortable to ask for money, think again. This book empowers you to go out and do it again and again."
--Rachel Wawn, development manager, The Healing Foundation, London, England

"The Ask is a commonsense approach on how to ask anyone for money. It will enhance the skills of countless people around the country who need to ask for money so that philanthropy will grow immeasurably."
--John Burke, director of major gifts, The Passionist Missionaries, Union City, New Jersey

"Asking people for money is one of the most difficult ‘sales’ we can make, and no matter how noble the cause, having the right tools at our disposal can make the difference. This book provides all the tools necessary to complete the ‘sale.’"
--James Duffy, CFO and executive vice president, Vertrue Inc., Stamford, Connecticut

"Most of us, when put in a position to ask for a contribution for a worthy purpose, are uncomfortable making the approach. But when someone requests a donation from us, we do not think any less of them for asking. Insights offered here will help the reader bridge this gap and confidently ask the next time."
--Michael O’Reilly, vice chairman, The Chubb Corporation, Warren, New Jersey

"ASK and you shall receive. Get this book and you will be prepared for ANY ask, no matter the size or cause. It's the ‘go-to’ book for truly effective fundraisers. ASK for it today!"
--Sarah Holland, president, The Visibility Project, New York, New York

"With over one hundred sample dialogues, you can't afford not to buy this book!"
--William Bartolini, vice president for development, Northeastern University, Boston, Massachusetts --This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

The A$k

This updated and expanded edition of the best-selling fundraising resource The Ask gives anyone who needs to learn how to ask—for their nonprofit organization, creative project, business venture, or simply for themselves—all the right steps and language to make the best Ask.

Fundraising expert Laura Fredricks guides her readers through views about money; formulating the right case statement and business plan; selecting the right people, at the right time, in the right location, to make the Ask; handling the myriad of responses to the Ask; and the crucial follow-up to each and every Ask.

The Ask is filled with numerous sample dialogues that any reader can use and adapt immediately. Laura Fredricks shares her insights on how to take a good Ask and turn it into the most effective Ask by providing best practices and solid examples of her own fundraising experiences. Her engaging, entertaining, and inspirational style of writing will transform anyone's fear of asking into an action plan to make the right Ask.

This book is written for anyone who wants to develop the fundraising skills needed to achieve greater success and learn how to ask with confidence.


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Customer Reviews

I'd recommend it to anyone in the Non-profit field.
JimmySmack
The author writes very clearly and it is very much a how-to book.
NiniBean
Someone teaches us either verbally or by way of writing a book.
Jeff Lippincott

Most Helpful Customer Reviews

Format: Hardcover
Asking (soliciting) people for money can be a stressful or challenging endeavor. But, you know, so is just about everything we do the first time. And how do we learn to do something the first time? Someone teaches us either verbally or by way of writing a book. This book does a wonderful job of explaining "The Ask" part of not-for-profit fundraising in its 10 chapters:

1. Soliciting Money Usually Causes Jitters
2. Prospect Research and Evaluating a Prospective Donor for Gift-Giving Readiness
3. Who Should Do the Ask?
4. How to Prepare for an Ask
5. Asking for Non-Major Gifts
6. Asking for Major Gifts in Annual Campaign Setting
7. Asking for Planned Gifts (Deferred Gifts)
8. Asking for Major Gifts in Capital Campaign Setting
9. How to Respond to Prospective Donor after Making the Ask
10. Follow-Up for Each Ask

The author is certainly qualified to write the book. She has a number of years experience working in a major gift setting for a well established university in New York. It surprised me when I stumbled across this book in the bookstore that there was enough material on the subject to actually write this book. But apparently there is more than enough to talk about on the subject. I probably would have titled the book "Soliciting Major Gifts" instead of The Ask. But then I would not have included Chapter 5 either.

Let's face it, face-to-face gift solicitation is predominantly a major gift thing. There might be some face-to-face gift solicitation of donors for sizeable (but not major) gifts, but for the most part that is the exception not the rule. Major gifts as I know them are $10,000 and up. Many are six figures! Now that is something to get jittery over.
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27 of 27 people found the following review helpful By Fred Matthews on February 10, 2006
Format: Hardcover
One of the best things about The Ask is it is not just about major gifts. Fredricks outlines how to seek donations for special events (auctions, luncheons, golf tournaments)and the annual fund as well as major and planned gifts and capital gifts. She also guides the reader through overcoming personal factors in money that can make a person hesitate or even indefinitely postpone an ask. She directs "the asker" to consider the prospect's views on money before asking, too. There is also an outline of the "essential elements" for any kind of ask from which both novice and experienced askers can benefit. This is one of the best of its type around!
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10 of 10 people found the following review helpful By C. Jenkinson on March 8, 2007
Format: Hardcover
I find this book to be very detailed and specific, giving useful examples of how to exercise the theories of fundraising covered in the book.

However, the book is extremely America-centric. Most other countries have not caught up to America in the field of philanthropy. For this reason many of the recommendations cannot be adopted or need to be scaled down for Australian fundraisers.
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12 of 13 people found the following review helpful By Rolf Dobelli HALL OF FAME on November 13, 2007
Format: Hardcover
You have just accepted a staff or volunteer position with a prominent local nonprofit organization. One small problem: up until this point, you never have asked anyone for a dime for charity. Fund-raising is a brand new field for you, and now you must routinely solicit large donations and other vital financial assistance from local community and business leaders. Asking for money does not come naturally to most people. Well, here's some good news: As with any other established area of expertise, you can learn this skill. You can put proven methodologies to work to persuade people to make major financial contributions to your organization. We recommend this intelligent, informative manual on valuable fund-raising procedures and techniques. Laura Fredricks is a true expert on the subject and she details all her hard-won knowledge in this book. You can't ask for much more than that. Or then again, according to Fredricks, you can. Indeed, she will teach you how to ask for everything that your organization needs.
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4 of 4 people found the following review helpful By Simone P. Joyaux on May 7, 2009
Format: Hardcover
I teach face-to-face solicitation. I do face-to-face solicitation as a volunteer. And I work with my clients to get them to do face-to-face solicitation as part of their annual fundraising program.

Laura's book is very helpful to organizations that realize this is a must-do in any effective fund development program. And, the book helps you reduce your fears.

The book is filled with great examples with specific language to use. Check out the wonderful responses that Laura provides when a prospect expresses concern or doubt or delay. Use the handy lists to find the right solicitors, identify the best prospects, and more.

Read this book if you want to improve your face-to-face solicitation program --- or start one.

Simone P. Joyaux, ACFRE. Author of Keep Your Donors: The Guide to Better Communications and Stronger Relationships; and Strategic Fund Development: Building Profitable Relationships That Last.
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1 of 1 people found the following review helpful By JimmySmack on July 5, 2013
Format: Hardcover Verified Purchase
I'd recommend it to anyone in the Non-profit field. An excellent treaties on the topic. Many job seekers I've interviewed need this book - teaches important skills all should have.
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1 of 1 people found the following review helpful By Rebecca Anne on April 6, 2013
Format: Audible Audio Edition Verified Purchase
This book offers both tactical and psychological advice on The Ask- providing insight for future fundraisers as well as seasoned fundraisers who have asked for thousands of gifts. I promise this book will make you think about your tactics, approach and process.

Very insightful and very helpful- I highly recommend!
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