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We asked 64,000 women and men in 13 countries to classify 125 human traits--half of the sample by gender and the other half by which are most important to leadership, success, morality, and happiness today. They consistently picked what they considered "feminine traits" or values--such as selflessness, empathy, collaboration, flexibility, and patience--as the most important.
The majority also rejected masculine notions of control, aggression, and black-and-white thinking that underlie many of our business, political, and social structures. And two-thirds thought the world would be a better place if men thought more like women.What's driving this shift, and why is it important that we learn about it now?
Technology, the financial crisis and globalization mean we live in a world that's increasingly social, interdependent, and transparent. Also, young people around the world don't see differences older generations do--we found that Millennials of both genders have a much stronger appreciation of femininity and the role of women in their society.
We want to make clear that we're not saying women are "born this way" or that they are "naturally" more empathetic or open. Rather, these are skills that have been traditionally segregated or labeled as part of women's domain, and often are undervalued, when in truth, being "feminine" actually make all people more human, and helps them become the best version of themselves. These skills will help people match the needs of the future economy. In a collaborative world where value creation is increasingly based on services, economic growth and standard of living are enhanced by including feminine values. In our surveys, 81% of people said that man or woman, you need both masculine and feminine traits to thrive in today's world. It's a big, global value shift, and it's gaining momentum.What should businesses and government leaders learn and apply from this book?
"The Athena Doctrine" is our name for an emerging form of leadership that is ideally suited to a rapidly changing world. We've had people tell us that this is a great book for women, but it's equally, if not more importantly, for men. Business and politics are built on aggression, control, conflict and command. These models are losing currency fast. Shimon Peres put it this way to us: "We are in a new season with many old minds, and the task is to adapt yourself. The modern leader is here to serve."
We traveled the world to find examples of how leaders in every kind of organization are already applying the tenets of the Athena Doctrine. Inspiring, innovative models are everywhere, and we found some of the best.Are these tenets just for leaders, or can ordinary people apply them in their own lives and work?
The tenets-based on the traits that we found were most highly correlated with success, morality, and happiness-are widely applicable to daily life. We had this amazing experience traveling around the world to find stories of people leading and solving problems in business, politics, and every realm of life. We met a doctor from Pakistan whose vulnerability disarmed (and charmed) his colleagues in the ego-driven world of medical research. We visited a city farm in east London where underprivileged kids taught investment bankers about beekeeping and the lessons of responsible risk-taking. We met ordinary citizens in Japan who rose to their highest levels of humanity to help others after the tragic earthquake and tsunami.
These values are broadly applicable to anyone in everyday life. We found that people who are thinking in a more feminine way are twice as optimistic about their future. If we can all tap into our feminine side, we'll be better, happier, and stronger-both individually and collectively.What do you hope to achieve with this book?
We're both dads in all female households with three beautiful daughters between us. We are excited about what we found because feminine values are really a form of innovation and competitive advantage for today's world. The proceeds of our book benefit the United Nations Campaign's Girl Up program and we aim to include men and boys in this very important discussion.
“Captivating... a fascinating case study of human nature,this book provides insight into future world leaders.”
"With a wealth of data and even richer stories from around theworld, The Athena Doctrine offers convincing proof that thefuture requires us to embrace traits and values traditionallylinked to women. Leave it to two fathers of daughters to show ushow men and women alike are using empathy and collaboration tosolve problems big and small. If you care about leadership,creativity, and the world of tomorrow, you must read thisbook."
—Arianna Huffington, president and editor-in-chief, TheHuffington Post
"The Athena Doctrine is a powerful book. Extraordinaryresearch. Great story telling. A message both timely and ofmonumental importance."
—Tom Peters, leadership guru and bestselling author, InSearch of Excellence
"Goddess of both craft and wisdom, patron of Odysseus, andinspiration for legions of smart girls, Athena is an icon for ourtimes. The Athena Doctrine offers a gender-neutral approachto embracing a set of values that underpin a new generation ofinnovation based on connection and creativity. It is an optimisticand energizing book."
—Anne-Marie Slaughter, professor of politics andinternational affairs, Princeton University; former director ofpolicy planning, U.S. Department of State
"The Athena Doctrine offers more than ample evidence ofthe rebalance needed in global leadership. Painstakingly researchedand documented, with interviews of amazing people all over theworld, the ideas in this book will influence the leaders oftomorrow and, more importantly, make the case for more womenleaders."
—Pat Mitchell, president and CEO, the Paley Center forMedia; curator, TEDxWomen
“Rich in data and stories from around the world, thisfresh analysis will certainly provoke healthy debate in theworkplace and hopefully smash through a few glassceilings.”
—Tina Brown, Editor-in-Chief, Daily Beast andNewsweek
“…this is a book for everyone, and I have nodoubt that your life and your work will be enriched by readingit.”
—Jack Covert, 800-CEORead
This book just appeared in the exact right time to prove that I am right.
As a woman who has been closely following the End of Men/Lean In narratives, I found the Athena Doctrine to be a great reframing of the gender discussion.
It turns out that companies and individuals who tap into what are viewed as more "feminine" traits will have a competitive advantage in the future.
This is my own fault - didn't realize it was MP3 and now can't play it in my car.Published 6 months ago by Dubsmart
The key to success in today’s world appears to be more about mastering the feminine qualities such as connectedness, humility, candor, patience, empathy, trustworthiness, openness,... Read morePublished 6 months ago by Kathryn Mayer
I believe that the Athena Doctrine is a very inspiring book for all the women that would like to open a business but believe that the business world is mostly ruled by men. Read morePublished 8 months ago by Karen
original and scientific investigation of gender differences in perceptions of feminine and masculine traits and influence on valued measures of success, morality, leadership and... Read morePublished 15 months ago by Berrylin Ferguson
My mission in life is; The Future is Female. This book just appeared in the exact right time to prove that I am right. Read morePublished 19 months ago by Christopher Furst
Read this book to be relevant and an effective leader in all aspects of your life- work, school, family, community and among friends.Published 20 months ago by Julian Cheong
I just wasted an hour of my life reading mansplaining. Sick and tired of men writing books about women like they are the experts--they are NOT. Read morePublished 21 months ago by onelove
There's plenty of talk these days about women's role in the workforce. John Gerzema and Michael D'Antonio make a substantive contribution to the discussion with The Athena... Read morePublished 21 months ago by Dorie Clark