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The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory Hardcover – Bargain Price, November 3, 2009


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Product Details

  • Hardcover: 400 pages
  • Publisher: Viking Adult (November 3, 2009)
  • Language: English
  • ISBN-10: 0670021334
  • ASIN: B004R96U4K
  • Product Dimensions: 8.9 x 6 x 1.3 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (75 customer reviews)
  • Amazon Best Sellers Rank: #78,395 in Books (See Top 100 in Books)

Editorial Reviews

Review

"...engaging, detailed and frequently illuminating account of the Obama presidential campaign..."
-Miami Herald

"...a gripping blockbuster of a book, manna for political aficianados and newcomers to elections alike, full of scrappy details, minute explanations of strategy, tales from the trail and candid assessments of mistakes made and lessons learned."
-Daily Kos

"After reading Plouffe's engaging, detailed and frequently illuminating account of the Obama presidential campaign, one can see how the campaign was lucky and good-- indeed, often very, very good."
-San Francisco Chronicle

"[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race, and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account."
-Michiko Kakutani, The New York Times

"Plouffe has written the most important political book of the year. It reads like a thriller...I flipped it open, read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future."
-Arianna Huffington, The Huffington Post

About the Author

David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.


More About the Author

David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country.

Customer Reviews

He thinks he is just some author who wrote a book, hilarious.
Jeremy R. Whittaker
Overall, if you're interested in an inside look into Barack Obama's 2008 presidential campaign, this is a great read.
P. McCarthy
This book is history, fresh history, and is a must read for anyone interested in politics.
Joshua A. Neyhart

Most Helpful Customer Reviews

19 of 20 people found the following review helpful By Emilie on January 13, 2010
Format: Hardcover
I confess, I was looking for something more colorful, something about the back stage frustrations and conflict and silliness and fun that must happen between the rallies. I wanted more perspective on how the insiders were dealing with the campaign on an emotional level. And though Plouffe touches on a few moments, that's not his focus. This book is about the marketing and selling of a candidate to the electorate and the number-crunching that goes along with that. Plouffe admits that he's not a great writer -- maybe when Axelrod gets back into private life he'll have time to write from his perspective and maybe he'll be more comfortable with the medium. But Plouffe is not. There is a repetition of points, the dialog is awkward and stilted, there are typos, there is at times too much emphasis on the strategy and tactics. And I agree with others, it suffers for not having an index. Even though Plouffe addresses the omission, I still found myself turning to the back of the book several times.

This is not a tell all, this is not a "what the butler saw". He's careful because some of the players in the election are now players in the WH and really, for the purposes of this book, there's no need to stir up a hornet's nest by slinging old grievances. But if you followed the campaign and were impressed by it, the historic nature, the ups and downs, the high drama, I can't think why you wouldn't at least peruse this book. It's not the last word on the story, but it's certainly an important one.
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70 of 84 people found the following review helpful By Joshua A. Neyhart on November 4, 2009
Format: Hardcover Verified Purchase
David Plouffe was the man behind the machine that was the extraordinary Obama Campaign for President in 2008. This book goes deeper than any of the other books written so far (and there have been many) on this incredible campaign story. I couldn't put the book down last night after seeing it on my doorstep. Plouffe has anecdotes that no other author on the 2008 election has had yet and his access and inside story are not only exciting but incredibly interesting. If you are a democrat who supported Obama this is a must read to see how Plouffe and company energized a nation and spread the message of change. If you are a republican this is a must read to see how it was the Obama campaign was so easily able to convince indie voters and some republicans to support Barack Obama. This book is history, fresh history, and is a must read for anyone interested in politics.
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125 of 164 people found the following review helpful By Jeremy R. Whittaker on November 3, 2009
Format: Hardcover
Regardless of your political party this book offers perspective of Barack Obama's campaign manager. Whether or not you like it this campaign is the largest grassroots campaign ever, period. Do yourself a favor and purchase the book today.
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29 of 37 people found the following review helpful By Rodolfo Camacho on November 5, 2009
Format: Hardcover Verified Purchase
Barack Obama's historic 2007-2008 campaign was the result of an amazing confluence of innovations rarely seen in American (or world's) politics. Much has been said and written about Obama, starting with his own two autobiographical books (Dreams of My Father, The Audacity of Hope), but the insiders radiography of the nuts and bolts that made his triumph possible is just starting with this book.

Obama's campaign was a dead serious, highly disciplined, relentless and, yes, innovative effort that took into account simple but oftenly ignored details on the mechanics of the Democratic primary and the general election, and David Plouffe's book can be read not only as a thrilling memoir of those two years. This is also a candid account of a trailblazing effort, a sort of 'how to' manual for conducting a succesful campaign in the new context of American politics. I'm sure that Republican political operatives, in stark contrast to some of the previsible one star reviewers here, are reading this book with careful attention. If not, they should.

Obama's triumph was not only the result of a charismatic and articulate candidate with a passion for words and the empathy to understand the needs and desires of the people. Behind the stage, far from the podium, a political operation was patiently constructing a web of volunteers who, knocking doors and using Internet and new media at its fullest, outmaneuvered Senator Clinton first, and after her, Senator McCain.
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14 of 17 people found the following review helpful By Daniel Murphy TOP 1000 REVIEWER on November 13, 2009
Format: Hardcover
There's a story here. To listen to it, six-guns need to be checked in at door to the saloon, swords need to be sheathed, brass knuckles stuck in a back pocket. It's a story that fans of American democracy need to hear, whether they view the end of the story as a tragedy of cosmic proportion, or a victory unparalleled in American political history. Right, left, libertarian, communist, fascist, socialist, anarchist, even outright kooks, have to admit that something rare happened here: a relatively young man with a name that strikes post 9/11 willies into many, born of a Kansan mother and a Kenyan father, rises out of poverty, succeeds in school despite some misadventures with drugs, uses a crackpot minister for spiritual guidance, has a very brief career as a politician, and then sets out to win the presidency of the U.S. of A. His obstacles to the goal are huge, including overcoming racial prejudice, and even more importantly, overcoming the combined might of the two Clintons and their enormously potent political allies. It makes me think of a newbie hiker standing at the base camp of Everest, clad in flip-flops, t-shirt and shorts, and saying "Yeah, I think I can climb that thing." And then having the audacity to do it.

David Plouffe's The Audacity to Win tells the tale of Obama's rise to the presidency from before the decision to run had even been made to Inauguration Day on 1/20/09. Plouffe's reaction to news that he and David Axelrod have a meeting scheduled in early November 2006 with Barack Obama to discuss a potential run at the presidency was a two word response: "[...].". Exhausted from a congressional campaign, Plouffe resignedly agrees, convinced that the meeting would be both the first and last meeting on the topic. The rest, as the reader knows, is history.
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