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David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.
Great book, very detailed. It was an easy read. A must anyone going into the political consultant field. Good insider info also.Published 3 months ago by Ferdo
It is exactly what I was looking for. David Plouffe offers a fresh and insightful view on political marketing. I recommend it wholeheartedly.Published 11 months ago by Liviu
You can enjoy this book whether you like or dislike President Obama. The Obama described in this book during his 2008 Presidential campaign is extremely attractive and lacks the... Read morePublished 12 months ago by ImageMD
Tough to be open when you are a Special Advisor to the President and I wanted more from the mastermind of Obama's campaigns.Published 15 months ago by Pinot
THIS IS A VERY INTERESTING BOOK. IT TALKS ABOUT THE CAMPAIGN OF NOW PRESIDENT OBAMA. HE TALKS ABOUT THE CHALLENGES AND SUCCESSES OF HIS JOURNEY TO THE PRESIDENCY. Read morePublished 23 months ago by zackdurham
This book is like Game Change times 10000. A must read for anyone (dem or repub) into the behind the scenes chess game that is political campaigning.Published on January 7, 2012 by tylrt
An account of Barack Obama's campaign for president, as told by his campaign manager. Plouffe clearly admires Obama's determination to win as well as his calm way of dealing with... Read morePublished on October 19, 2011 by Michael Haas
I am a political junkie who decided to read this book to learn the core elements that led to President Obama's successful 2008 campaign. Read morePublished on September 7, 2011 by Brian J. Murphy
This book was a thriller in some places. It's the story of an amazing journey that the author took over 2 years to help make history in the United States. Read morePublished on June 4, 2011 by Manu