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The Audacity to Win: How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin Paperback – August 31, 2010

4.4 out of 5 stars 30 customer reviews

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Editorial Reviews

Review

"...engaging, detailed and frequently illuminating account of the Obama presidential campaign..."
-Miami Herald

"...a gripping blockbuster of a book, manna for political aficianados and newcomers to elections alike, full of scrappy details, minute explanations of strategy, tales from the trail and candid assessments of mistakes made and lessons learned."
-Daily Kos

"After reading Plouffe's engaging, detailed and frequently illuminating account of the Obama presidential campaign, one can see how the campaign was lucky and good-- indeed, often very, very good."
-San Francisco Chronicle

"[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race, and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account."
-Michiko Kakutani, The New York Times

"Plouffe has written the most important political book of the year. It reads like a thriller...I flipped it open, read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future."
-Arianna Huffington, The Huffington Post

About the Author

David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.

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Product Details

  • Paperback: 448 pages
  • Publisher: Penguin Books; Updated edition (August 31, 2010)
  • Language: English
  • ISBN-10: 0143118080
  • ISBN-13: 978-0143118084
  • Product Dimensions: 5.5 x 0.9 x 8.4 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #157,842 in Books (See Top 100 in Books)

More About the Author

David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country.

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
It's a phenomenal, behind the scenes look at the campaign to elect Barack Obama. It's real nitty gritty stuff about Iowa and the high risk, must win strategy. I absolutely loved it.
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Format: Kindle Edition Verified Purchase
Loved learning about the campaign from an insider's point of view. Very interesting and worth reading. These guys rewrote the book on election campaigns.
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This book is refreshingly honest and surprisingly informative. I will admit that this book can get a little deep into the inside baseball aspect of running a campaign, but if you have any interest in joining on to a campaign in the future, this book is an entertaining must!
If you are of the opposite political party, it should scare you how far ahead the 2008 campaign was of its rivals' (both Clinton and McCain), and the tactics, techniques, and technology available from this book no doubt served as a wake up call for many future Republican campaigns and their committees.
If you are of the same party as the author, you will be astounded at the level of ability and depth of knowledge you will need to stay afloat in what is likely to be the norm for Democratic politics for the next generation.

The reader gets a clear sense of why the Obama campaign came out ahead of its rivals in 2008, and will no doubt be astounded at the complexity and depth of the political machine that pushed them over the top.
This is the rare book that is far from a love story about the candidate, but really a 'warts and all' review of the Organizing For America campaign from beginning to end.
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Format: Kindle Edition
2008 was an amazing year. The race for President witnessed a heated contest between a former First Lady and a Black man who was a rising star in the Democratic Party. Electioneering techniques were pioneered for the first time; the use of digital platforms for advertising and precise voter targeting. Previously inactive people turned out to participate and vote in the election of the first Black President. This book documents that amazing campaign from the perspective of its manager. Its a voice of someone making history as he is caught up in a tidal wave of change.
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Format: Kindle Edition
A must for 21st c. campaigners or anyone who wants to sneak behind the curtains of the 2008 Democratic presidential race.
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Format: Paperback Verified Purchase
Excellent nuts and bolts story of the team who were instrumental in President Obama's election and re-election, well written.
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By A Customer on November 26, 2015
Format: Kindle Edition Verified Purchase
It is a firsthand authentic script about change, courage, leadership, passion, determination, resilience, and focus. It fundamentally speaks to issues that resonate with not only Americans, but to humanity across the world. While Americans voted at the ballot box in 2008 (and again in 2012 I congratulate the authors for penning down the experience for posterity.
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If you want to understand how American elections and politics really work under all the marketing and media hype on the surface, this is the perfect book for you. Insightful and interesting, I could hardly put it down until I finished it. Whether you are a Democrat, Republican, or Independent, you'll find something in here that will surprise you.
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