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"...engaging, detailed and frequently illuminating account of the Obama presidential campaign..."
"...a gripping blockbuster of a book, manna for political aficianados and newcomers to elections alike, full of scrappy details, minute explanations of strategy, tales from the trail and candid assessments of mistakes made and lessons learned."
"After reading Plouffe's engaging, detailed and frequently illuminating account of the Obama presidential campaign, one can see how the campaign was lucky and good-- indeed, often very, very good."
-San Francisco Chronicle
"[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race, and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account."
-Michiko Kakutani, The New York Times
"Plouffe has written the most important political book of the year. It reads like a thriller...I flipped it open, read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future."
-Arianna Huffington, The Huffington Post
David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.
See all Editorial Reviews
If you want to understand how American elections and politics really work under all the marketing and media hype on the surface, this is the perfect book for you. Read morePublished 1 month ago by LindyLou
fascinating detail about this election....and a new 'how to' established by the Obama campaign in 2008.....excellent to read if one is an election tactician .....Published 1 month ago by Nellie's mom
This is a fascinating look into how President Obama and his team came up from nothing to win the Whitehouse. This is really an excellent read.Published 2 months ago by David J. Koch
Incredibly well written--you are right there all over again and it's just as exciting as it was before.Published 2 months ago by Janet Kotler
A great look back at the election of Barack Obama in 2008. There are lessons to be learned for 2016. Which Democrat will prevail? Read morePublished 3 months ago by W. Butler
I thoroughly enjoyed reading The Audacity to Win. The author David Plouffe, had me fascinated by this well written book. Read morePublished 5 months ago by Amazon Customer
The author gives the reader a peek at what went in to creating Obama's run for the presidency. To me, it was a wonderful read.Published 6 months ago by Jonathon