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The Audacity to Win: How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin Paperback – August 31, 2010


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The Audacity to Win: How Obama Won and How We Can Beat the Party of Limbaugh, Beck, and Palin + Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
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Product Details

  • Paperback: 432 pages
  • Publisher: Penguin Books; Updated edition (August 31, 2010)
  • Language: English
  • ISBN-10: 0143118080
  • ISBN-13: 978-0143118084
  • Product Dimensions: 8.5 x 5.5 x 1 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #567,230 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.


More About the Author

David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country.

Customer Reviews

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Most Helpful Customer Reviews

2 of 4 people found the following review helpful By drober15 on November 18, 2013
Format: Kindle Edition Verified Purchase
This book is refreshingly honest and surprisingly informative. I will admit that this book can get a little deep into the inside baseball aspect of running a campaign, but if you have any interest in joining on to a campaign in the future, this book is an entertaining must!
If you are of the opposite political party, it should scare you how far ahead the 2008 campaign was of its rivals' (both Clinton and McCain), and the tactics, techniques, and technology available from this book no doubt served as a wake up call for many future Republican campaigns and their committees.
If you are of the same party as the author, you will be astounded at the level of ability and depth of knowledge you will need to stay afloat in what is likely to be the norm for Democratic politics for the next generation.

The reader gets a clear sense of why the Obama campaign came out ahead of its rivals in 2008, and will no doubt be astounded at the complexity and depth of the political machine that pushed them over the top.
This is the rare book that is far from a love story about the candidate, but really a 'warts and all' review of the Organizing For America campaign from beginning to end.
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1 of 2 people found the following review helpful By Jay Chandrasekhar on January 29, 2013
Format: Paperback Verified Purchase
It's a phenomenal, behind the scenes look at the campaign to elect Barack Obama. It's real nitty gritty stuff about Iowa and the high risk, must win strategy. I absolutely loved it.
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0 of 1 people found the following review helpful By Deah on June 21, 2013
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It was just what I expected....very inspiring and informative!

The author captured the essences of a behind the scene look at a political campaign perfectly.
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0 of 1 people found the following review helpful By Marc Baillargeon on April 24, 2014
Format: Kindle Edition Verified Purchase
Loved learning about the campaign from an insider's point of view. Very interesting and worth reading. These guys rewrote the book on election campaigns.
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0 of 1 people found the following review helpful By LEUNG YIK HO on January 29, 2014
Format: Kindle Edition Verified Purchase
This book is informative , well written and full of aspiration especially to politican.

The discussion is in depth , with data support
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0 of 1 people found the following review helpful By Georgi on April 17, 2013
Format: Kindle Edition
A must for 21st c. campaigners or anyone who wants to sneak behind the curtains of the 2008 Democratic presidential race.
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