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David Plouffe served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.
This campaign broke so many records. I wanted to read the book to get all the details! It was hard to put down!Published 11 months ago by Buffy Trewitt
Plouffe was first hire for Obama in 2007. If he picks anyone else Obama is not President. Plouffe's strategy and discipline made 2008 historic. Read morePublished 13 months ago by Jim McLaughlin
Good book for the politicians at heart. For those who are fans of change and those who like to see the way things really work.Published 17 months ago by Samuel Zidovetzki
Told this would be fascinating and help me think through strategies used by Obama campaign hat could inform non-profits. It was neither...Published 20 months ago by Ned Breslin
It is so exhilarating to be able to peek behind the curtain to see what went down in those heady days of the campaign. Read morePublished on August 16, 2012 by Kola Jolaolu, CEO Developmentnomics