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The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively Paperback – March 18, 2014

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The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively + How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time + Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author
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Editorial Reviews


"Among the myriad of books written about the business of writing and publishing, Nina Amir's The Author Training Manual is the first I've seen that combines all of the elements necessary to learn how to be an actual (rather than "aspiring") writer."  - Brian Felsen, BookBaby

"This excellent book is loaded with practical, proven technique you can use continually to become a "high-earning" author as well as a top seller." - Brian Tracy, author of Unlimited Sales Success

"The Author Training Manual teaches you to produce a business plan for your book and to evaluate that plan through the lens of acquisitions editors--essential knowledge for any aspiring author." - Rick Frishman, best-selling author of the Author 101 series.

"The Author Training Manual is a must-read for writers who aspire to publish, and for published authors who want to publish more successfully. Successful publishing requires more than great writing. It requires a mindset backed by smart strategy and execution. Nina Amir's Author Training Manual delivers the secrets to successful authorship." - Mark Coker, founder of Smashwords

"Nina Amir is on the leading edge of the changes in book publishing, and in The Author Training Manual she provides authors with the tools--and even more important, the thinking behind them--that every author will need to be successful today. This up-to-date manual should be in every author's toolbox. Highly recommended." - Joel Friedlander, author of A Self-Publisher's Companion

"In The Author's Training Manual, Amir offers aspiring authors a sure-fire way to evaluate themselves and their book ideas to increase their odds of producing books that attract both publishers and readers. She offers them a process by which they can tell if they have an idea that will stand up against the thousands of other books published every year--and if they, as authors, can stand up against the other authors willing to do whatever it takes to get their books out in front of readers in their market. In the competitive publishing world, aspiring authors need an edge. This book and the process it offers, provide just that." - Dan Poynter, author of The Self-Publishing Manual and 132 other books

"If you're aspiring to success in writing and publishing, Nina's guide should help hugely in developing an approach that's both realistic and professional." - Aaron Shepard, author of The Business of Writing for Children and From Word to Kindle

The Author Training Manual lifts the fog of confusion around getting published and illuminates every nonfiction and fiction writer's need to create a plan, keep on track, navigate all publishing options, tackle promotion, open possibilities for sales and, plain and simple, succeed as an author. This is the book I've been waiting for to recommend to all editing clients and writers." - Elizabeth Lyon, author of Nonfiction Book Proposals Anybody Can Write and Crafting Titles

"An extraordinarily helpful guide for writers who want to take control of their own career and destiny. This book is full of simple tips everyone writing a book can use." - Chuck Sambuchino, author, and editor of Guide To Literary Agents

Becoming a successfully published author requires a lot more than simply writing a book. The Author Training Manual provides the specific steps necessary for both fiction and non-fiction writers alike in an upbeat and empowering style." - Martha Alderson, author of The Plot Whisperer: Secrets of Story Structure Any Writer Can Master

"If you are serious about getting published, you will stand out from your competition by using all of the resources at your disposal to set yourself apart in the most positive way. Nina Amir's approach taps into your natural creativity and applies it to the important business considerations that will help get your book in the marketplace." - Sheree Bykofsky, Literary Agent and co-author of The Complete Idiot's Guide to Getting Published, 5th Edition

"Finally a book that offers indie publishers a tool for becoming savvy business people. Fiction and nonfiction authors alike will benefit from The Author Training Manual, which shows them how to create a business plan for a book that can succeed in the marketplace. A good idea is great; a marketable one is better." - Jim Kukral, author of Attention! This Book Will Make You Money and founder of The Author Marketing Club

"One of the most important things an author can do for themselves is to prepare to become published and to succeed in this role, which takes more than just writing a good book. It takes a solid plan. If you want the tools to succeed no matter what or how you plan to publish, this is the book you want to read." - Penny C Sansevieri, CEO of Author Marketing Experts, Inc., adjunct professor NYU and author of Red Hot Internet Publicity

From the Author

Someone on Twitter once asked, "Why isn't there a manual for authors?" At the time, none existed. Now one does.

I wish I'd had this manual when I started out as an aspiring author, but I'm so pleased to provide it to you so you can discover quickly what it took me so many years to learn.

If you've read How to Blog a Book, you'll find that The Author Training Manual takes you on an in-depth journey through what I previously called "the proposal process." In fact, I've written an entire book based on one chapter from my previous book. Why? Because what I now call "the Author Training Process" is such an important aspect of becoming an author and producing a marketable book. Indeed, used correctly, it does, indeed, train you to become a successful author--one who sells books.

I hope you'll purchase The Author Training Manual and do just that: train yourself to succeed as an independently published or traditionally published author. If you do, you will enjoy the opportunity to share your message or story and actually make a meaningful impact on readers' lives and a positive difference in the world.

Go Achieve More Inspired Results,

Nina Amir

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Product Details

  • Paperback: 248 pages
  • Publisher: Writer's Digest Books (March 18, 2014)
  • Language: English
  • ISBN-10: 1599631458
  • ISBN-13: 978-1599631455
  • Product Dimensions: 7 x 0.7 x 9.1 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #70,711 in Books (See Top 100 in Books)

More About the Author

Nina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates writers and non-writers to create publishable and published products and careers as authors as well as to achieve their goals, fulfill their purpose and live inspired lives.

The author of How to Blog a Book: How to Write, Publish and Promote Your Work One Post at a Time (Writer's Digest Books), Amir is a nonfiction editor, book proposal and blogging consultant, blog-to-book coach, and book and author coach with more than 33 years of experience in the publishing field. She also is the founder of Write Nonfiction in November, a blog and challenge. She writes five blogs, including Write Nonfiction NOW!, How to Blog a Book and As the Spirit Moves Me, and two national columns. Additionally, she is the regular writing and publishing expert on the popular radio show, Dresser After Dark (, hosted by Michael Ray Dresser, which has approximately 80,000 listeners per month.

Amir holds a BA in magazine journalism with a concentration in psychology, has edited or written for more than 50 publications producing hundreds of articles and had her work published in five anthologies. She has self-published 10 short books, including the popular workbook How to Evaluate Your Book for Success and 10 Days and 10 Ways to Return to Your Best Self.

As a book editor, Amir also has a proven track record. One of her clients' books (Enlightened Leadership) was self-published and then purchased and re-released verbatim by Simon & Schuster (Fireside); the book has sold over 230,000 to date. Another (Radical Forgiveness) won the 1998 Writer's Digest Self-Published Book Award (Inspirational category), went on to sell over 115,000 copies, and recently was purchased by Sounds True. Her clients' proposals regularly get them contracts with agents as well.

Amir also speaks and writes about self-improvement, human potential, practical spirituality, and Judaism. She is the former regular holiday and spirituality expert on Conversations with Mrs. Claus, a weekly podcast heard in more than 90 countries and downloaded by 130,000 listeners per month. She is a certified rebirther, a trained Voice Dialogue facilitator and currently is working on her life coaching certificate. Although she often speaks and writes from a Jewish perspective, her work spans religious lines and is pertinent to people of all faiths and spiritual traditions.

In all she does, Amir focuses on helping people live their lives fully and manifest their desires -- whether those desires look like written products or something entirely different. She sees herself as an "Everywoman" whose struggles and successes are not unlike anyone else's. Therefore, she writes, speaks and teaches from a place of knowing that what has worked for her will at least provide others with a starting place from which to find what works best for them.

Amir lives in the Santa Cruz Mountains above Los Gatos, CA.

Customer Reviews

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Gwynneth White on March 24, 2014
Format: Kindle Edition
The author, Nina Amir, covers everything from building a winning attitude, to evaluating your book and its market so you can publish successfully. Truthfully, a lot of the motivational stuff was very familiar, but it certainly didn't harm to hear it again.

What I really liked about the book, though, is that it comes with worksheets. Now I'm not a great 'worksheeter', lacking the necessary patience to make them sing for me. This time I have been meticulous, and guess what? Surprise, surprise, I got TONS from the process
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7 of 7 people found the following review helpful By Kathleen Pooler on April 29, 2014
Format: Paperback
In the midst of an industry in flux, The Author Training Manual stands out as a port in the storm for writers who aspire to become published authors. Nina Amir brings her vast knowledge and experience in publishing to this comprehensive and practical guide. She provides writers of all levels with a road map to becoming a successful published author.

The main thread running through the manual is the development of an "Author's Attitude" which entails the following essential characteristics: Willingness, Optimism, Objectivity and Tenacity. WOOT! She weaves this thread throughout the nine steps to take to map your road to success: #1 Develop Author Attitude and Plan for Success, #2 Know Your Book and Why Someone Would Want to Buy It, #3Analyze How Many People Really Might Buy Your Book, #4 Compare the Competition and Discover If Your Idea is Unique, #5 Examine the Structure of the Book, #6 Decide If Your Book's Content Matches Your Initial Vision, #7 Discover Ways to Brand Yourself and Earn More Money, #8 Weigh Whether You are the Best Person to Write This Book...Now,#9 Gauge If You Make a Good Publishing Partner or Indie Publisher.

The manual is well-crafted and well-researched. With clarity and credibility, Nina provides specific tools for successful publication, blending both the creative and business aspects of writing and publishing.

Key aspects of this manual that I appreciated the most:
1. An experienced, inspirational voice that generated positive energy.
2. A thorough, researched-based description of current publishing trends.
3. A step-by-step guide with specific training exercises which provided the groundwork for a book proposal.
4. A section on publishing decisions and marketing plans.
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7 of 7 people found the following review helpful By Amazon Customer on April 16, 2014
Format: Kindle Edition
Other reviewers have called The Author Training Manual a must-read, and I have to agree. Nina Amir has compiled a great amount of research, experience, and real-life samples that can help any other, self-published, traditionally published, or aspiring, to succeed.

The manual outlines nine steps that authors should take to achieve their goals. Some of the steps feel more obvious, such as figuring out the benefits of your book and why people will buy it, as well as structuring the content. But other steps can really help authors stand out from the crowd, such as writing out your intentions and sticking with your goals, determining how to make the best use of your time, and thoroughly researching your target market and topic. When writing book proposals, having done research is key to getting the attention of agents and publishers, but it’s not always clear to aspiring writers what information is important to mention. And for self-publishers, having a clear book proposal is the equivalent of having a business plan, which helps to outline budgets and strategy and takes a lot of the stress out of a book’s launch.

Though many of the steps seem to easily apply to nonfiction books, Nina often goes into detail on how to apply the plan to fiction books and memoirs, which makes the manual valuable to all types of writers. She also stresses getting an author attitude in order to have the best chance of success. She created an acronym, WOOT, for the four characteristics of an author attitude: willingness, optimism, objectivity, and tenacity.

Included in each step are lots of other resources and helpful books, as well as examples of Nina’s students who followed her advice and took their writing careers to the next level.
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5 of 5 people found the following review helpful By Jenn Crowell on September 11, 2014
Format: Kindle Edition
I've seen advertised (and have read) many "author training" guides, some of which were useful, some of which reeked of hype, but I can say with certainty that Nina Amir's Author Training 101 is the read deal.

Pragmatic and positive,, it cheerleads and reality-checks at the same time, providing a wealth of checklists, examples, and exercises for determining your book's target audience, doing marketing research, creating a promotional plan, and crafting your manuscript's structure.

This book would be a godsend to nonfiction authors, but it also provides value for those writing book-length fiction as well. Amir provides excellent examples of novelists' outreach to their audiences, and real-life sample proposals for both novels and memoirs (with invaluable commentary on them from editors and agents).

I've traditionally published three novels and consider myself fairly well-versed in the publishing industry, but I learned a ton from Author Training 101. Definitely worth a look for trade-pubbed and self-publishing authors alike!
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