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The practices discussed in this book are excellent and can be applied immediately. A must read for B2B executives since few business books discuss these ideas.Published 5 months ago by Resal.8
I have been in sales for almost all my life and didn't expect to get much out of this book. It taught me that I was focused on the wrong things when it comes to selling. Read morePublished 5 months ago by Kimberly Barnett
Wow and Wow again!
Basically, the B2B playbook does 3 things that puts it over the top.
1) First, it uses proven research of best business practices to... Read more
Here's the key take away from this book: form an Executive Council that consists of your top clients, ask them what business related problems they are having a hard time with this... Read morePublished 18 months ago by Vincent Bataoel
Interesting read, written so it's pleasurable and not so much like a text book. It is relatable with real world applicationsPublished 19 months ago by Nicole B
This book is simply ok. If you have basic concepts of marketing nothing will be surprising. The "plays" are not at all geared towards smaller companies or companies with... Read morePublished 19 months ago by N. Molina
Sean's outgoing style and confidence in convincing business leaders to improve their SCM processes by including suppliers is the ingredient that must be added to his common sense... Read morePublished 22 months ago by Raymer Shandel
I have read hundreds of marketing and business books and although I was annoyed by all of the business to consumer (B2C) examples, this book made it so clear why business to... Read morePublished 22 months ago by David Nelson
There is not many literature about B2B marketing. The author has good ideas. I hope to put them in practice and see how it goes.Published on February 12, 2013 by Martin