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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More [Kindle Edition]

Kipp Bodnar , Jeffrey L. Cohen
4.2 out of 5 stars  See all reviews (23 customer reviews)

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Book Description

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

  • Describes a methodology for generating leads using social media
  • Details how to create content offers that increase conversion rates and drive leads from social media
  • Offers practical advice for incorporating mobile strategies into the marketing mix
  • Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.



Editorial Reviews

From the Back Cover

Be the best! Drive revenue with proven B2B social media strategies

With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:

  • Build your own social media lead-generation strategy, based on a simple five-step methodology
  • Create content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic
  • Connect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results
  • Overcome roadblocks that derail your B2B social media strategies and tactics

Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.

About the Author

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot's inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of SocialMediaB2B.com, the leading online resource for social media's impact on B2B marketing.
Jeffrey L. Cohen is the Distinguished Lecturer and Instructor in Marketing Analytics and Social Media in the Miller College of Business at Ball State University. With more than 20 years of agency and client side marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.

Product Details

  • File Size: 1447 KB
  • Print Length: 243 pages
  • Page Numbers Source ISBN: 1118167767
  • Publisher: Wiley; 1 edition (December 20, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B006PW2V1S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #169,848 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 17 people found the following review helpful
3.0 out of 5 stars Nope October 14, 2012
Format:Hardcover|Verified Purchase
I took a chance on this book, going against my better judgment. I usually never buy a book with only glowing reviews. So hopefully, this objective review will help some avoid the same mistake.

I bought this book because of Jon Yoffie's review. Read that review. It's informative. But don't buy the book.

And the bit on calulating ROI is bogus. Here it is. Lifetime Customer Value MINUS Cost of acquiring a customer EQUALS: ROI.

There's a whole lot more to calulating marketing ROI than that. Cost per lead, Cost per sale, etc. Look at any good direct marketing book for that.

The main problem with this book it is vague and general. It seems to be written more for corporate types. So if you are an entrepreneur or small business owner I would definitely skip it.

You don't need a book to tell you to use content to drive traffic to your site.

Also, I usually never comment on production values...but this is a hard cover book. Nice on the outside. Ashame that the publisher was so cheap with the paper quality and print on the inside of the book.

I'm returning this one.
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15 of 17 people found the following review helpful
4.0 out of 5 stars An Important Reference for Today's Marketer January 9, 2012
Format:Hardcover|Verified Purchase
Prior to launching Domino Theory: Smarter Business Communications, I spent 10 years in B2B marketing publishing trade media (and 15+ in consumer marketing and media before that). Long before anyone had heard of social networks, inbound marketing, or social marketing many of my days were spent convincing marketers that their advertising dollars were best spent reaching the audiences we delivered. Year after year, because we had the leading media brands in our space, these marketers were generally in agreement that our magazines, web sites, newsletters, and conferences were the right places to promote their messages and products.

In 2008 things started to change. In October, when the markets crashed, ad spending all but stopped. As the markets found their equilibrium, we business publishers found ourselves in a new world. Ad dollars were not returning to the market. As we probed and did research, we found that dollars once dedicated to ad spending were being spent instead on web development and other marketing efforts that did not require our media partnership.

During the next couple of years it became increasingly clear that while manufacturers told us they value our trade magazines, web sites, newsletters, etc., they were finding that their businesses continued to thrive despite their reduced ad spend. What had changed?

What had changed was that manufacturers had found that through their email marketing and web initiatives they were able to create their own communication channels. Where they previously needed trade media to deliver eyeballs, they were now able to generate an audience on their own. Fast-forward to 2012 and this trend is still accelerating.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Easy to Read. Great Tips. Actionable Information. January 12, 2012
Format:Hardcover
I've been waiting for a book like this for quite some time. Most social media books focus on the B2C aspect, but this is the first book I've come across that focuses on B2B. Also, I was glad to see that the authors included Email marketing in their mix of social media tools. Email marketing gets overlooked but it's one of the better (and most underutilized) secret weapons.

I also found the information on blogging quite helpful. The book kind of demystifies the whole blogging world and gives some good tips on how to use blogs for business.

I wish this book came out a while ago, but it was worth the wait. If you're looking for good tips written by guys who have the experience to back it up, I'd recommend this book. For me, it was just what a B2B person needed.
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2 of 2 people found the following review helpful
Format:Hardcover|Verified Purchase
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

VP of Marketing, CEO, Sales VP, Business Owner...STOP WHAT YOU ARE DOING.....it isn't working any more. Cold Calls!!:(, email blasts, trade show attendance and everything you learned about selling/marketing and customer acquisition has changed, and it's for the better. These guys get it, Bodnar and Cohen put a step by step road map to cutting sales cost, condensing the sales cycle and generating leads via blogging ,Linkedin, Twitter, Facebook, email and more. Do not be the last person in your industry to read this book. Chapter 15, "10 B2B Social Media Roadblocks" is worth the price of book by itself, "legal wants full approval -of everything"' sound familiar. Find ways to make this roadblock work for you in Chapter 15, pg 185.
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1 of 1 people found the following review helpful
Format:Hardcover
Let's get one thing straight, insist Kipp Bodnar and Jeffrey L. Cohen in 'The B2B Social Media Book,' social media marketing works just as well for B2B as it does for B2C -- and you can measure the results in dollars.

"Social media marketing," they write, "is not about generating buzz, creating content that goes viral, gaining positive mindshare, or using any other fluffy metric. Marketing's job is to contribute to revenue generation, not be a cost center for superficial activities with no clear return on investment."

"If you are not driving revenue, or leads as their proxy, it is difficult to measure the return," they note. "That's why lead generation is the cornerstone of this book."

The strong points of 'The B2B Social Media Book' are its chapter-by-chapter guides to establishing a B2B marketing program using your blog, LinkedIn and Facebook company pages, and Twitter. The authors provide tips for 'socializing' email marketing and present excellent ideas for making the trade show experience more social. Each chapter concludes with a three-step To-Do list to operationalize your program, along with key lessons and case studies from industry practitioners.

Bodnar and Cohen do a deep dive on content creation -- from blog posts to ebooks, webinars, B2B videos, and virtual conferences -- and discuss issues such as buying leads. There's a chapter on mobile, though it's more about optimizing existing content for mobile rather than actual mobile marketing or a robust discussion of apps and how to create an effective one for B2B marketing.
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Most Recent Customer Reviews
5.0 out of 5 stars great bookgreat book great book, great book, great book, great book...
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read more
Published 23 days ago by Leonard Natural
5.0 out of 5 stars Excellent book for B2B marketers!
Finally, a book about social media marketing that positions social media as a set of tools for generating leads and increasing revenue. Read more
Published 5 months ago by Scott A. Inks
1.0 out of 5 stars Social Media Book
Really dry reading. Couldn't get into it. It may have some good info, but just isn't reader friendly. Maybe someday I will look it over again, but regret buying it.
Published 6 months ago by Cher
4.0 out of 5 stars A must read for B2B Social Media
There are not enough books written on B2B social media to begin with. For companies who need to know "what" and "how" to do social media marketing for... Read more
Published 6 months ago by InspiredAnnette
4.0 out of 5 stars A good solid overview
I sometimes feel bombarded to death with social media topics. But I like the way the authors tie it back to business strategy and creating value for your customers. Read more
Published 12 months ago by DebbieNarver
4.0 out of 5 stars As a social media professional - this is a must read!
Good solid advice from authors that do social media on a daily basis. Not just on "powerpoint-level". Truly recommend it!
Published 18 months ago by Niklas Lohmann
1.0 out of 5 stars I am not getting My Book yet
Hi,

This is a very bad service. I am not getting my Book yet.

The book name is:
The B2B Social Media Book: Become a Marketing Superstar by Generating... Read more
Published 22 months ago by Siddhartha
5.0 out of 5 stars Outstanding, Well-Balanced Book on B2B Social Media
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More, authors Kipp Bodnar of HubSpot and... Read more
Published 22 months ago by Tom Pick
4.0 out of 5 stars Great Resource for Marketers
It's almost a strange concept, to write a book about a subject that lives entirely on the internet. However, as the co-owner of a technology marketing company, I have to say it is... Read more
Published 24 months ago by Ginger Miller
5.0 out of 5 stars "The B2B Social Media Book" > Proceed Only If Wanting & Being A...
>>>..."The B2B Social Media Book:...and More", circa 2012, is a Guide for those who want to Be The Best!!!...>>> Drive Revenue with proven B2B Social Media Strategies!!!... Read more
Published on May 31, 2012 by Michael GreenGold
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