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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Hardcover – January 24, 2012


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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More + Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships + The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Price for all three: $51.78

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Product Details

  • Hardcover: 218 pages
  • Publisher: Wiley; 1 edition (January 24, 2012)
  • Language: English
  • ISBN-10: 1118167767
  • ISBN-13: 978-1118167762
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #199,019 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Be the best! Drive revenue with proven B2B social media strategies

With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:

  • Build your own social media lead-generation strategy, based on a simple five-step methodology
  • Create content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic
  • Connect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results
  • Overcome roadblocks that derail your B2B social media strategies and tactics

Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.

About the Author

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot's inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of SocialMediaB2B.com, the leading online resource for social media's impact on B2B marketing.
Jeffrey L. Cohen is the Distinguished Lecturer and Instructor in Marketing Analytics and Social Media in the Miller College of Business at Ball State University. With more than 20 years of agency and client side marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.

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Customer Reviews

The book is well written and easy to read.
Scott A. Inks
The book kind of demystifies the whole blogging world and gives some good tips on how to use blogs for business.
James A. Turner
B2B Social Media Marketing novices and pros will all find great takeaways from this book.
C. Smith

Most Helpful Customer Reviews

16 of 18 people found the following review helpful By InfoJunkie on October 14, 2012
Format: Hardcover Verified Purchase
I took a chance on this book, going against my better judgment. I usually never buy a book with only glowing reviews. So hopefully, this objective review will help some avoid the same mistake.

I bought this book because of Jon Yoffie's review. Read that review. It's informative. But don't buy the book.

And the bit on calulating ROI is bogus. Here it is. Lifetime Customer Value MINUS Cost of acquiring a customer EQUALS: ROI.

There's a whole lot more to calulating marketing ROI than that. Cost per lead, Cost per sale, etc. Look at any good direct marketing book for that.

The main problem with this book it is vague and general. It seems to be written more for corporate types. So if you are an entrepreneur or small business owner I would definitely skip it.

You don't need a book to tell you to use content to drive traffic to your site.

Also, I usually never comment on production values...but this is a hard cover book. Nice on the outside. Ashame that the publisher was so cheap with the paper quality and print on the inside of the book.

I'm returning this one.
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Format: Hardcover Verified Purchase
Prior to launching Domino Theory: Smarter Business Communications, I spent 10 years in B2B marketing publishing trade media (and 15+ in consumer marketing and media before that). Long before anyone had heard of social networks, inbound marketing, or social marketing many of my days were spent convincing marketers that their advertising dollars were best spent reaching the audiences we delivered. Year after year, because we had the leading media brands in our space, these marketers were generally in agreement that our magazines, web sites, newsletters, and conferences were the right places to promote their messages and products.

In 2008 things started to change. In October, when the markets crashed, ad spending all but stopped. As the markets found their equilibrium, we business publishers found ourselves in a new world. Ad dollars were not returning to the market. As we probed and did research, we found that dollars once dedicated to ad spending were being spent instead on web development and other marketing efforts that did not require our media partnership.

During the next couple of years it became increasingly clear that while manufacturers told us they value our trade magazines, web sites, newsletters, etc., they were finding that their businesses continued to thrive despite their reduced ad spend. What had changed?

What had changed was that manufacturers had found that through their email marketing and web initiatives they were able to create their own communication channels. Where they previously needed trade media to deliver eyeballs, they were now able to generate an audience on their own. Fast-forward to 2012 and this trend is still accelerating.
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6 of 6 people found the following review helpful By James A. Turner on January 12, 2012
Format: Hardcover
I've been waiting for a book like this for quite some time. Most social media books focus on the B2C aspect, but this is the first book I've come across that focuses on B2B. Also, I was glad to see that the authors included Email marketing in their mix of social media tools. Email marketing gets overlooked but it's one of the better (and most underutilized) secret weapons.

I also found the information on blogging quite helpful. The book kind of demystifies the whole blogging world and gives some good tips on how to use blogs for business.

I wish this book came out a while ago, but it was worth the wait. If you're looking for good tips written by guys who have the experience to back it up, I'd recommend this book. For me, it was just what a B2B person needed.
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2 of 2 people found the following review helpful By Ray Giannone on January 24, 2012
Format: Hardcover Verified Purchase
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

VP of Marketing, CEO, Sales VP, Business Owner...STOP WHAT YOU ARE DOING.....it isn't working any more. Cold Calls!!:(, email blasts, trade show attendance and everything you learned about selling/marketing and customer acquisition has changed, and it's for the better. These guys get it, Bodnar and Cohen put a step by step road map to cutting sales cost, condensing the sales cycle and generating leads via blogging ,Linkedin, Twitter, Facebook, email and more. Do not be the last person in your industry to read this book. Chapter 15, "10 B2B Social Media Roadblocks" is worth the price of book by itself, "legal wants full approval -of everything"' sound familiar. Find ways to make this roadblock work for you in Chapter 15, pg 185.
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1 of 1 people found the following review helpful By Vickie Bates on June 10, 2012
Format: Hardcover
Let's get one thing straight, insist Kipp Bodnar and Jeffrey L. Cohen in 'The B2B Social Media Book,' social media marketing works just as well for B2B as it does for B2C -- and you can measure the results in dollars.

"Social media marketing," they write, "is not about generating buzz, creating content that goes viral, gaining positive mindshare, or using any other fluffy metric. Marketing's job is to contribute to revenue generation, not be a cost center for superficial activities with no clear return on investment."

"If you are not driving revenue, or leads as their proxy, it is difficult to measure the return," they note. "That's why lead generation is the cornerstone of this book."

The strong points of 'The B2B Social Media Book' are its chapter-by-chapter guides to establishing a B2B marketing program using your blog, LinkedIn and Facebook company pages, and Twitter. The authors provide tips for 'socializing' email marketing and present excellent ideas for making the trade show experience more social. Each chapter concludes with a three-step To-Do list to operationalize your program, along with key lessons and case studies from industry practitioners.

Bodnar and Cohen do a deep dive on content creation -- from blog posts to ebooks, webinars, B2B videos, and virtual conferences -- and discuss issues such as buying leads. There's a chapter on mobile, though it's more about optimizing existing content for mobile rather than actual mobile marketing or a robust discussion of apps and how to create an effective one for B2B marketing.
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