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Be the best! Drive revenue with proven B2B social media strategies
With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:
Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.
Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He leads HubSpot's inbound marketing content team focusing on top-of-the-funnel lead generation. He is cofounder of SocialMediaB2B.com, the leading online resource for social media's impact on B2B marketing.
Jeffrey L. Cohen is Director of Content Strategy for the Oracle Marketing Cloud. With more than 20 years of agency and client side marketing experience, Jeff has provided strategic counsel to B2B companies of all sizes. Jeff is cofounder and Managing Editor of SocialMediaB2B.com.
I lot to learn, how ever it works. You must follow it to receive the out you desire.Published 8 months ago by terry lingofelt
Very very useful, not a be all book but enough to get you going in the right directionPublished 9 months ago by Patrick Maguire
Social media in a B2B sense is not the same as in having your personal FB, Twitter or LinkedIn page. Read morePublished 11 months ago by Zane
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great... Read morePublished 15 months ago by Leonard Natural
Finally, a book about social media marketing that positions social media as a set of tools for generating leads and increasing revenue. Read morePublished 20 months ago by Scott A. Inks
Really dry reading. Couldn't get into it. It may have some good info, but just isn't reader friendly. Maybe someday I will look it over again, but regret buying it.Published 20 months ago by Cher
There are not enough books written on B2B social media to begin with. For companies who need to know "what" and "how" to do social media marketing for... Read morePublished 21 months ago by InspiredAnnette
I sometimes feel bombarded to death with social media topics. But I like the way the authors tie it back to business strategy and creating value for your customers. Read morePublished on July 10, 2013 by DebbieNarver
Good solid advice from authors that do social media on a daily basis. Not just on "powerpoint-level". Truly recommend it!Published on January 9, 2013 by Niklas Lohmann