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The Beatles Are Coming!: The Birth of Beatlemania in America Paperback – January 1, 2010

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Editorial Reviews

From Booklist

Longtime Beatle authority Spizer's oversize tome covers the Beatles' first American appearances in near-absurd detail. Concentrating on 1963 and the first two months of 1964, Spizer exhaustively recounts the Beatles' recording sessions during the period, the fight between giant Capitol Records and tiny indy label Vee-Jay over the rights to release the group's early recordings, and the hysterical coverage of the first visit. Informative as the text is, the more than 400 record jackets, advertisements, consumer and trade magazine articles, concert photos, and record labels that only the most obsessed collector knows about, reproduced in the original color or black and white, constitute the book's raison d'etre. If the minutiae may become oppressive for all but the most fanatical Beatlemaniacs, the latter still comprise a big, eager market for further books on their idols, especially those as lovingly produced as Spizer's overwhelmingly comprehensive volume. Gordon Flagg
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

Review

A fabulous, fabulous, fabulous, fabulous book. -- Time.com, February 7, 2004

A lavishly illustrated, carefully researched, fine-graned examination of the Beatles' first visit and everything leading up to it. -- The New York Times, February 6, 2004

A thoroughly researched entertaining account of the group's first U.S. visit, full of interesting and little known stories. -- Walter Cronkite, from the foreword

Expansive and authoritative...The definitive story of the year leading up to homegrown Beatlemania, with hundreds of photos and documents. -- The Washington Post, January 30, 2004

Remarkable...an easy-reading, visually stunning package. -- Beatlefan, Jan-Feb 2004

The definitive historical account of how the Beatles truly conquered America. Beatles Book of the Year...2004. -- Goldmine, March 19, 2004
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Product Details

  • Paperback: 246 pages
  • Publisher: 498 Productions, LLC; 1 edition (January 1, 2010)
  • Language: English
  • ISBN-10: 0966264983
  • ISBN-13: 978-0966264982
  • Product Dimensions: 9.1 x 0.8 x 12 inches
  • Shipping Weight: 3.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #974,011 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful By Mark Naboshek on December 8, 2003
Format: Paperback
With his previous books on The Beatles' Vee-Jay, Capitol and Apple recordings, Bruce Spizer earned a well-deserved reputation as America's leading Beatles author, archivist and researcher. He has now further sealed this reputation with what will certainly be THE definitive story of The Beatles' arrival on the American scene...and into our collective consciousness...in 1963-64. "The Beatles Are Coming: The Birth of Beatlemania in America" traces the group's dramatic rise in the States in exacting detail. Theirs was certainly not an overnight success in America and Spizer goes to great lengths to explain why that road to success was not always a smooth one. He also takes on all the myths perpetuated in other books and blows them apart, revealing the truth behind the inaccuracies we've long come to accept as fact. The story is beautifully-woven in chronological order from February 1963 through the end of The Beatles' first U.S. visit in February 1964. Intermixed with Spizer's lively and informative text are over 450 images, most in full-color and including many previously unpublished photos and documents...all vividly reproduced to bring this amazing story to life. At the heart of the book is Spizer's research. His fact-finding skills are unsurpassed. He tracks down and interviews most of the key players from those early days in America, including broadcasting icon Walter Cronkite (who has written the foreword). Expect more accolades for this book as the word spreads! And the word is "Spizer". I give this astonishing new book a solid FIVE STARS! It's an essential reader, written to satisfy both the Beatles scholar and the casual fan. Whatever you do, save some space on your Beatles bookshelf for this one!
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9 of 9 people found the following review helpful By PERRY D COX on December 5, 2003
Format: Paperback
Well, Mr. Spizer has officially released his eagerly anticipated new book which beautifully and masterfully details the Beatles first historic arrival in the U.S. back in early 1964. This time out, Bruce provides the reader with an in-depth view of exactly what those exciting and hectic days were like for the Fabs and the entire country. Of course, as is Bruce's signature style, we get a thoroughly comprehensive look back at those few exciting days and the reader will immediately get swept back in time to get a real feel for the phenomenon that truly was the first wave of Beatlemania in America. As a fan of both the Beatles and Bruce's work, I, and many others are quite literally getting spoiled to the quality and detail all of Bruce's many great books. This offering is certainly no exception as it is full of great facts, details and photos from the magic early 'Beatle Days'! Many of the items and photos featured in the book have never been published before!
So rather than repeat myself with the many superlatives this book so surely deserves, I will ask that the reader simply trust me when I say "This book will definitely be one of your all time favorites"! From Walter Cronkite's insightful foreward to the Beatles' plane leaving the last runway of the U.S., this amazing offering is simply a must have book for all. I know you will enjoy it as I have. I give it the full five stars with frosting!
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4 of 4 people found the following review helpful By Jim Kendall on June 14, 2004
Format: Hardcover
At long last we finally have the true details behind that first visit by four people who changed the world. There have been so many urban legends over the years about the Beatles arrival in the US and the days that followed that trying to get to the facts was next to impossible. Mr. Spizer has once again unleashed his considerable talents at cutting through the morass of myth and mayhem to get to the ultimate truth. Many of the long held misconceptions of what went down all those years ago are put to rest, and many a hidden nugget of treasure is brought to light. If you want to relive those days in the light of an accurate account, or are just curious about what all of the hubbub was about, this is the book for you.
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3 of 3 people found the following review helpful By FLOYD HENRY on December 12, 2007
Format: Hardcover
Nobody likes a know it all unless it is someone like Bruce Spizer who not only knows all about the Beatles but has the gift of presenting this information with great text and incredible graphics. These are things we would never see if it wasn't for his painstaking attention to detail and veracity in collecting rarities of the Fab Four. Once you have experienced one of them then Bruce's many other books about the Beatles become the next thing to collect . I like that he has no agenda other than sharing his commitment to detail in the classiest of manners through these incredible books. On your coffee table or with your coffee - you can't miss.
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3 of 3 people found the following review helpful By F. Daniels on March 26, 2004
Format: Paperback
Bruce Spizer's book about the development and swell of Beatlemania takes the reader through a day-by-day journey of exactly what was that phenomenon known as Beatlemania, adding genuine details and busting a few myths in the process. The book is loaded with photographs, and the author interviews people who were involved in the perpetuation of American Beatlemania. The modern reader will see how astonishing the whole experience was -- even to those who lived it! If you're one of the ones who seeks to find out "what all the fuss was about," you'll want to buy and save this book.
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3 of 3 people found the following review helpful By Scott Wolfe on May 12, 2009
Format: Hardcover Verified Purchase
This book is exactly what I've been hunting high and low for! It reads somewhat like it was on Pearl Harbor in the months before 12/7. That is, it took everyone by susprise! There were Beatle hints throughout 1963, but very few people thought much of them till November, when the name was starting to be bandied about. Highly recommended!
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